Director of Marketing, North America

The Director of Marketing will lead the development and execution of commercial strategies across the company’s diagnostic portfolio, including products for Gastric, Respiratory, and Bloodborne indications in North America. This role is responsible for shaping market positioning, driving demand generation, enabling sales execution, and supporting portfolio growth strategies. The Director will work cross-functionally with Sales, Operations, Finance, Regulatory, and R&D to ensure marketing initiatives align with business priorities and deliver measurable impact. This strategic leader will define and implement marketing strategies for the Gastric, Respiratory, and Bloodborne diagnostic portfolios, and lead the development of portfolio positioning, messaging, and value propositions to differentiate products in the marketplace. The Director will develop and execute marketing campaigns, product launches, and promotional initiatives that will drive regional sales strategies for North America, drive key account marketing initiatives, KOL engagement, and thought leadership activities.