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The Director of Marketing & Communications will bring consistent, positive attention to Active Minds as the premier national nonprofit in youth and young adult mental health mobilization and activation, executing strategically sound marketing and communication campaigns and addressing our variety of needs and audiences effectively. They will strive to achieve the key goal of making Active Minds a household name for young adult mental health, sustaining that identity with our target population (young adults ages 14-25) as well as nurturing broader awareness with a wider audience, including parents, school administrators, corporate culture-setting teams, prospective strategic partners, and more. This position will be a vibrant and engaging face of the organization, able to interact and engage comfortably with CEOs and CMOs, media, celebrities, and more.
Job Responsibility:
Strategy Development, Research, and Execution (60%): achieve the Marketing and Communications goals
leverage and engage in external partnerships
participate in the development of strategically-sound campaigns
cohesively manage 3 direct reports
work collaboratively with Programs team
bring thought-leadership to the annual Active Minds National Conference
partner with CMO to communicate decisions
project manage key campaigns and initiatives
consistently monitor social media channels
serve as MarComm lead to our annual national mental health conference
connect regularly with peers across the organization
develop content in support of high-stakes Active Minds partnered campaigns
lead the Sr. Communications Manager and Sr. Manager of Public Relations to elevate opportunities
serve as administrator of a thorough and comprehensive MarComm calendar
contribute to the strategic direction of corporate partnerships
Administrative and Team Support (15%): compile all MarComm content for biweekly Staff Notes
develop agenda for weekly team meeting
provide accountability for the execution of the comprehensive MarComm calendar
provide thought partnership to MarComm team members
back up CMO during travel, PTO, or other absence
Team Management (15%): manage the Senior Communications Manager, Senior Manager of Public Relations, and the Marketing Manager
provide leadership support across the team
lead MarComm team meetings
participate in monthly MarComm leads meeting
provide coaching support
Additional Responsibilities (10%): serve as a MarComm representative in meetings and events
participate fully in Active Minds’ Anti-Racism and Inclusion plan
actively participate as a member of the Active Minds Leadership Team
other duties as assigned
Requirements:
Proven marketing, communications and public relations expertise with extensive success in developing and implementing strategy
8-10 years related experience in and leading a marketing, communications, and public relations team, or a high level of transferable experience
Fully digital literate, including Microsoft & Google products, and online meeting tools
Aggressive go-getter, with a big-thinker and friend-raising personality
Passion for changing the culture around mental health nationwide
Belief that equity and social justice are important and driven to hear, reflect, and act on this belief
Excellent communication skills, with the ability to clearly articulate new concepts and visions for programs or content that will measurably change the culture around mental health
Exemplary relationship building and customer service skills
Able to prioritize tasks, organize time effectively, and respond to changing deadlines
must have ability to manage multiple tasks at a given time
Nice to have:
Experience with Salesforce and other databases is a plus
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