Director of Marketing & Communication Job at Marriott Bonvoy (Pune)

Job Description

Shapes and executes an overall marketing strategy. Communicates this strategy to the marketing team and other business units. Coordinates with sales management in order to ensure alignment of marketing and sales strategies. Evaluates past programs/events and develops new programs in order to generate tours and meet or exceed goals. Participates in the performance management, coaching, recruiting, and selection of the marketing workforce, and develops compensation plans that will maximize productivity.

Job Responsibility

Shapes and executes an overall marketing strategy
Communicates this strategy to the marketing team and other business units
Coordinates with sales management to ensure alignment of marketing and sales strategies
Evaluates past programs/events and develops new programs to generate tours and meet or exceed goals
Participates in the performance management, coaching, recruiting, and selection of the marketing workforce
Develops compensation plans that will maximize productivity
Develop and implement strategic plans to include budget considerations, site goals, and forecasts
Verify that pricing and communications regarding previews are consistent across all channels
Develop tour generation program initiatives
Collect and analyze competitive intelligence
Responsible for managing and implementing appropriate marketing mix
Manage the sales floor to verify guest tour flow is efficient
Manage activation process
Monitor guest experience survey data
Coordinate with marketing operations on new initiatives
Develop strategies and incentive programs to meet or exceed budgeted numbers
Conduct performance and cost analysis of past programs/events
Use reports on individual and team production performance
Conduct competitive market analysis
Monitor Budget versus Actual Results by department and channel
Negotiate contracts and work with vendors
Discuss action plans with sales department
Build and maintain relationships between sales management and the marketing department
Share marketing information and strategy with sales force
Coordinate closely with sales management on process for addressing guest eligibility issues
Build partnerships with resort operations, hotel linkage, OPC vendors
Coordinate and prepare with Director of Sales quarterly business objectives
Prepare for and conduct team meetings
Measure the performance of marketing executives/team leaders
Provide one-on-one coaching and mentoring
Reward and recognize associate performance
Motivate associates to increase production and performance
Observe and identify associate areas of strength and development opportunities
Develop and/or update sales training manuals and sales process enhancements
Conduct formal performance reviews
Manage associate performance
Identify and respond to needs/questions/issues of team associates
Mediate conflict in and between teams
Provide guidelines for empowering associates
Deliver and coordinate various training programs
Develop and review policies and procedures
Create an awareness and understanding of policies and procedures
Participate in recruiting and selection processes
Develop compensation plans for marketing teams
Understand and abide by state and federal regulations around marketing activity
Update plans and actions to prepare for management meetings
Perform other duties as assigned

Requirements

Bachelor's degree or 4 years of equivalent work experience
minimum 2 years experience in a similar position
Proficiency in reading and writing English (additional language required for certain positions)
Openness to adapt to different cultural contexts based on location
Must be willing to work weekends and holidays as required by business needs

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Director of Marketing & Communication

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