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Are you a marketing strategist passionate about data and demand generation? Do you want to build the marketing structure of a large Canadian company undergoing a major technological transformation? Our client, a leading player in the B2B solutions and content management sector, is seeking its first-ever Director of Marketing and Growth. This pivotal role involves orchestrating the transition from an established services model to a hybrid offering focused on SaaS and artificial intelligence (AI).
Job Responsibility:
Establish the long-term marketing roadmap and strategy
Align brand positioning with the organization's growth and revenue objectives
Lead the launch of innovative technology solutions integrating AI and SaaS models
Define ideal customer profiles and strategic market segments (B2B)
Deploy multi-channel campaigns focused on converting qualified leads
Focus on a culture of continuous experimentation
Oversee a high-value content strategy
Ensure the performance of the CRM ecosystem and produce actionable insights for management
Harmonize marketing and sales processes to accelerate the sales cycle and lead qualification
Requirements:
Bachelor's degree in Marketing, Business Administration, or a related field
Over 5 years of high-level B2B marketing experience, ideally within technology companies (SaaS, IT Services, or AI)
Experience with automation tools and market data extraction
Excellent communication and influential leadership skills