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The Director of Marketing and Communications develops marketing and communications strategies in an exciting and innovative environment. As a member of our leadership team, and reporting to the Chief Development Officer, the Director of Marketing and Communications keeps a pulse on the organization as a whole, contributing to fulfillment of our vision, mission, and strategic plan. The Director of Marketing and Communications will create, manage, implement, and evaluate marketing and communications strategy, including, but not limited to advertising, promotions, and public relations to support the marketing objectives and to maximize the positive exposure in local and national markets. The Director of Marketing and Communications will lead creative development for a wide range of efforts that impact the organization, including connecting people to the mission and purpose of United Way of Tarrant County so that it will continue to be seen as a relevant and necessary component of the broader social services community.
Job Responsibility
Develops and implements a strategic marketing and communications plan and forecast in support of the organizational strategy and objectives
Drives fundraising results through innovative and thorough communication and marketing strategies, ensuring a Culture of Philanthropy throughout the organization
Oversees corporate communications activities through internal and external communication systems, public relations efforts and external vendors and consultants
Ensures consistent articulation of desired image, position, and message throughout the organization internally and externally
Develops and manages marketing operating budgets and ensures effective control of marketing results, and takes corrective action to guarantee that achievement of marketing objectives falls within designated budgets
Oversees and evaluates market research and adjusts marketing strategy to meet changing market and competitive positions
Establishes and maintains relationships with industry influencers and key strategic partners
Responsible for editorial direction, design, production, and distribution of all organization publications
Coordinates media interest in the organization and ensures regular contact with target media and appropriate response to media requests
Utilizes best-in-class technology capabilities for attainment of desired results
Develops and delivers insightful presentations and strategies to the organization's management and board as appropriate and directed by the Chief Development Officer
Recruits, trains, appraises, supervises, supports, develops, promotes, and guides qualified personnel, both paid and volunteer
Additional projects as assigned
Requirements
Must have at least 8 years of experience and a demonstrated track record of accomplishments within a Marketing, Advertising, Public Relations role
Bachelor level degree or master level degree in Marketing/Advertising/Public Relations or a related area are preferred and may be substituted for two or three years of experience, respectively
At least 3 years of supervising, managing, and evaluating reporting staff is preferred
Texas driver's license, proper vehicle insurance, and reliable transportation
Reliable Internet access to support remote work when needed
Nice to have
Connected with the Tarrant County community outside of work responsibilities, including volunteering in leadership roles preferred