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The Director of Marketing and Communications for Macon & Joan Brock Virginia Health Sciences Eastern Virginia Medical School (EVMS) at Old Dominion University is responsible for leading the school’s marketing and communications strategy. A core function of this role is producing high-quality written content, including feature stories, profiles, news articles, that showcase the school’s mission, research, educational programs and impact on the community. The director serves as the primary editorial voice for the school/college and ensures that all communications reflect a compelling and consistent narrative about its work and priorities. The position also holds primary responsibility for all internal and external communications. The director leads the development, execution and assessment of the school’s annual integrated marketing communications plan, including editorial content strategy, marketing initiatives, internal communications, public relations and special events. The communications strategy supports a wide range of audiences, including prospective students, current students, alumni, parents, faculty, staff, and community members. The position holder oversees the creation, quality and production of digital communications including website content, news stories and social media, as well as print publications such as program brochures and other institutional materials. The role requires strong collaboration and the ability to work effectively with faculty, leadership, staff and external partners. The position sits within University Communications and reports to the Executive Director of Marketing and Communications for Macon & Joan Brock Virginia Health Sciences at Old Dominion University.
Job Responsibility
Leading the school’s marketing and communications strategy
Producing high-quality written content, including feature stories, profiles, news articles, that showcase the school’s mission, research, educational programs and impact on the community
Serving as the primary editorial voice for the school/college and ensures that all communications reflect a compelling and consistent narrative about its work and priorities
Holding primary responsibility for all internal and external communications
Leading the development, execution and assessment of the school’s annual integrated marketing communications plan, including editorial content strategy, marketing initiatives, internal communications, public relations and special events
Overseeing the creation, quality and production of digital communications including website content, news stories and social media, as well as print publications such as program brochures and other institutional materials
Requirements
Demonstrated creativity, imagination, critical thinking, and talent in branding, digital marketing, message development, and strategic marketing
Strong project management skills with the ability to identify short- and long-range goals and contribute to effective and measurable outcomes
Master’s degree with an emphasis in communications, marketing, or related field. Or a BA/BS degree with an emphasis in communications, marketing, or a related field with work experience equivalent to a master’s degree in a related field
Considerable experience working in highly collaborative environments requiring interpersonal communication competence, initiative, active listening, and emotional intelligence
Considerable experience in coordinating and developing communications across a variety of marketing channels
Working experience in developing and executing marketing campaigns for a higher education institution
Some experience executing integrated communication efforts for a complex, multifaceted organization
Some experience in a variety of integrated marketing and communication mediums with the ability to plan, manage, produce, and direct comprehensive strategies that incorporate print, digital, and video communication to lead brand and brand messaging
Considerable experience as a communications or marketing professional or other related field of work
Some prior experience in higher education marketing and communications
Some prior experience in healthcare marketing and communications
Nice to have
Considerable knowledge and understanding of communications and marketing issues/trends in higher education
Considerable knowledge of healthcare marketing and communications issues and trends
Excellent interpersonal, written, and verbal communications skills, including editing and proofreading skills
Some experience in developing, executing, and measuring integrated marketing communications plans