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Lead the Brand That Transforms a Community. City of Portsmouth College is a place where education changes lives — and we’re looking for a visionary marketing leader who can tell that story boldly, creatively, and with real impact. As our Director of Marketing & Communications, you’ll elevate the reputation of a college that sits at the heart of its community and delivers one of the widest, most inclusive curriculums in the region. You’ll shape how we engage learners, families, employers, and partners, positioning our college as the first choice destination for skills, innovation, and opportunity.
Job Responsibility:
Lead and develop strategic and day-to-day marketing activity to drive student applications, commercial income, and data-driven campaign performance while collaborating across the College
Oversee the marketing budget and procurement processes, ensuring supplier-led campaigns are delivered on time, within budget, and with maximum value for money
Identify priority schools and regions, coordinating targeted outreach and producing tailored materials to support CEIAG and increase market share
Protect and develop College branding while overseeing creation of high-quality marketing collateral in partnership with in-house designers
Manage the College’s online presence, including website updates, social content, and social media marketing aligned to the overall strategy
Plan and deliver successful marketing events through coordination with the Events and Social Media Coordinator, driving continual improvement
Lead a cross-College strategy for internal and external skills competitions, producing a formal strategy and ensuring competitions strengthen reputation and publicity
Requirements:
Proven experience in managing a high-performing Marketing team
Strong strategic thinking and the ability to translate strategy into practical results
Excellent management and leadership skills
Knowledge of relevant legal and regulatory frameworks
Commitment to inclusion, equality of opportunity, and safeguarding
What we offer:
Annual Leave: 32 days total and closure for winter shutdown period in line with Hampshire County Council school holidays & statutory bank holidays
Pension: Local Government Pension Scheme
Learning & Development: Programmes by The Community Adult Education Department
Staff Development: Access to the College staff development programmes and CPD
Onsite Discounts: City of Portsmouth College Hair Salon & 50% off at the City of Portsmouth College Sports Centre
Online Discounts: Unidays, Student Beans, and Totum with a City of Portsmouth College email address
Parking: Free car parking across all campus sites (apart from Arundel)
Blue Light Card: providing several discounts for clothing, electrical goods, food and days out, even concert tickets