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Director of Marketing Analytics and Insights

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Bentley Systems

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Location:
United States , Remote

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Job Description:

As the Director of Marketing Analytics and Insights at Bentley, you will be the driving force behind our global marketing data strategy. You won't just analyze data; you'll transform it into a strategic asset that fuels our growth. Reporting to the Sr. Director of Marketing Operations, you will lead a talented team to uncover actionable insights, optimize our marketing performance, and partner with executive leadership to shape the future of our customer engagement and operational efficiency.

Job Responsibility:

  • Define and execute a forward-thinking analytics vision for our marketing organization, ensuring your strategy directly aligns with our core business objectives
  • Develop and implement a comprehensive measurement framework to demonstrate the ROI of all marketing initiatives, from campaign effectiveness to customer lifetime value
  • Oversee the creation and maintenance of marketing dashboards that provide real-time, actionable insights
  • Translate complex data into compelling stories and actionable recommendations for our executive team and other stakeholders
  • Collaborate with leaders in Product, Sales, and Finance to foster a data-first culture
  • Work to establish shared data definitions and empower teams across Bentley with self-service analytics capabilities
  • Mentor and lead a team of 2-3 marketing analytics professionals, fostering their growth and guiding them to deliver exceptional results
  • Harness the power of machine learning, predictive modeling, and customer segmentation to uncover new opportunities and optimize our marketing strategies

Requirements:

  • 10+ years of experience in marketing analytics, business intelligence, or a related field
  • Proven track record of partnering with marketing leadership to optimize spend and demonstrate ROI
  • Hands-on experience with enterprise-level marketing automation platforms (e.g., Marketo, HubSpot), analytics tools (e.g., Google Analytics), and CRMs (e.g., Salesforce)
  • Demonstrated experience in leading and developing a team of analysts
  • Expertise in data analysis and visualization, with proficiency in tools such as SQL, Python, R, or advanced Excel
  • Strong knowledge of statistical analysis, modeling techniques, and A/B testing
  • Excellent communication and presentation skills, with the ability to convey complex data stories to both technical and non-technical audiences
  • Exceptional problem-solving skills and a critical-thinking mindset
  • Requires sitting or standing at will while performing work on a computer (or any other physical requirements)

Nice to have:

  • Experience leading the adoption of AI-driven analytics tools preferred
  • Experience in a B2B or software industry context preferred
What we offer:
  • An attractive salary and benefits package
  • A commitment to inclusion, belonging and colleague wellbeing through global initiatives and resource groups
  • A company committed to making a real difference by advancing the world’s infrastructure for better quality of life

Additional Information:

Job Posted:
March 05, 2026

Employment Type:
Fulltime
Work Type:
Remote work
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