Director of Lifecycle Marketing

• Define and lead lifecycle initiatives that drive subscription conversion, improve retention rates, and increase LTV
• Develop advanced targeting strategies using behavioral, demographic, and product usage data to deliver highly personalized experiences
• Build and launch automated and manual campaigns (email, push, sms) that support product launches, seasonal initiatives, and ongoing engagement programs
• Design and run experiments to optimize subscription conversion rates, churn reduction, and overall campaign performance
• Align with Product to integrate lifecycle messaging into feature releases and with Growth Marketing to ensure seamless post-acquisition engagement
• Own key metrics, including paid conversion, engagement, and campaign ROI
• Manage lifecycle tools (Braze, Hightouch, HubSpot, etc.) and implement AI-driven enhancements for personalization, predictive targeting, and performance improvement

• 6+ years in lifecycle, CRM, or retention marketing for consumer digital products or subscription-based businesses
• Proven success in improving subscription conversion and retention rates through data-driven lifecycle programs
• Strong background in designing, executing, and analyzing A/B tests and multivariate experiments
• Hands-on with marketing automation tools, segmentation frameworks, and analytics platforms (Amplitude, Hightouch, or similar)
• Skilled in translating data into actionable strategies with measurable business impact
• Strong communication skills and proven ability to influence cross-functional teams and senior stakeholders

Competitive compensation, equity, and benefits package