Director of Lifecycle and Account Based Marketing Job at EliseAI (New York City)

Senior Director, Demand Generation

The Senior Director of Global Demand Center will be responsible for driving glob...

Location

United States

Salary:

162700.00 - 246000.00 USD / Year

Seismic

Expiration Date

Until further notice

Requirements

Proven leader and motivator with deep experience building campaigns and leading global demand generation organizations, including integrated campaigns, account-based marketing, digital demand marketing, content marketing
At least 8 years’ experience in the B2B SaaS Technology in a senior leadership position with an oversight of demand generation for a $300M-$1B ARR company
Five or more years of b-to-b digital/inbound marketing including content marketing, ability to leverage social media to seed demand, search engine optimization/search engine marketing (SEO/SEM), association marketing and content syndication
AI-forward mindset with demonstrated use cases to shorten time to market, speed to lead, speed to revenue, productivity and efficiency gains
Expertise in ABM and the entire ABM and enterprise Marketing tech stack
Experience creating and implementing proven successful, seeding, demand creation, lead nurturing and pipeline acceleration programs
Ability to tie marketing investment & performance to sales pipeline results
Strong understanding of segmentation and the programs that work best for each
Strong operational rhythm - clearly and frequently communicates priorities and results
Experience in organizations with a complex, strategic sale where best practices AND technology define a customer’s success

Job Responsibility

Lead a best-in-class global demand generation organization
Hire, develop, and lead a diverse global team of highly talented marketing professionals across demand generation, campaign marketing, content marketing and digital marketing
Develop and execute the Global Demand Generation strategy that is closely aligned with sales and business needs
Develop and execute programs to drive pipeline and closed revenue, leveraging key channels such as digital advertising, paid search, web marketing, email marketing, lifecycle marketing, video, webinars, direct mail, and more
Develop and track comprehensive metrics (Responses-Leads-Opportunities-Pipeline) and advise on the effectiveness and future direction of our lead generation marketing campaigns and spend
Provide coaching and development opportunities to team members on effective demand gen tactics and approaches
Align closely with Regional Marketing to develop and execute an effective Account-Based Marketing (ABM) strategy, specifically scaled growth ABM
Evaluate, select and manage outside vendors and AI tools that contribute to demand creation programs

Fulltime

Director, Lifecycle Marketing

We’re looking for a data-driven, results-obsessed lifecycle marketing leader to ...

Location

United States , San Francisco

Salary:

138750.00 - 270000.00 USD / Year

Navan

Expiration Date

Until further notice

Requirements

Bachelor’s degree in Marketing, Business, Communications, or another relevant field
12+ years of relevant experience in lifecycle marketing, database marketing, PLG, demand generation, ideally within B2B SaaS, travel or technology sectors
Skilled in translating data into strategy
Fluent Hands-on experience with Marketo or similar platforms (Braze, Iterable, Pocus, etc.), CDP
Demonstrated experience in developing messaging frameworks, writing campaign copy, and co-creating communication assets (email, push, in-app, SMS)
Collaborative Leader
Testing Mindset
Experienced in A/B testing, multivariate testing, and scaling winning strategies
Excel in a fast-paced environment, combining strategic thinking with exceptional project management, communication, and leadership skills
Excellent verbal and written communication skills

Job Responsibility

Architect and lead the end-to-end lifecycle marketing strategy to support engagement, retention, and cross-sell
Build and prioritize a roadmap that drives revenue, improves usage rates, customer retention, and LTV
Champion the resourcing, tooling, and prioritization required to unlock the role’s full growth potential
Serve as lifecycle marketing’s storyteller — partner with Brand and PMM to shape tone, voice, campaign themes and proof points used across email, in-app, web and SMS
Work cross-functionally with Account Management , Product Marketing, Revenue Operations, Sales, Engineering and Data team to embed lifecycle logic across the customer experience
Oversee the development and launch of automated and manual campaigns across email, and in-app channels
Ensure campaigns are timely, personalized, and aligned with product and business priorities
Build sophisticated targeting strategies using behavioral, demographic, and transactional data
Partner with Data Engineering and Marketing Analytics to unlock new personalization capabilities
Own a robust testing agenda across creative, messaging, and audience strategies

What we offer

Generous medical plans, dental, and vision benefits with premiums covered by Navan
Various insurance options designed to cover each family's needs
Paid parental and bereavement leave
Subsidized commuter benefits
Mental health support
Connectivity stipends
Pet insurance

Fulltime

Director, Expansion Marketing

As the Director of Expansion Marketing, you will lead FreshBooks’ strategy and p...

Location

Canada , Toronto; Halifax; Calgary; Vancouver; Kitchener; Waterloo; Hamilton

Salary:

145000.00 - 182000.00 CAD / Year

FreshBooks

Expiration Date

Until further notice

Requirements

8+ years of experience in lifecycle marketing, expansion marketing, CRM, or revenue marketing within a SaaS organization
Demonstrated success driving upsell, cross-sell, and retention programs with measurable revenue impact
Strong understanding of SaaS metrics including ARPU, churn, expansion rate, adoption, usage funnels, and lifecycle performance indicators
Experience managing and developing teams
you have led managers or senior ICs in a fast-paced environment
Proven ability to work cross-functionally and influence without authority across Product, Product Marketing, Customer Success, Sales, and Revenue Operations
Strong analytical skills and comfort with segmentation, experimentation, cohort analysis, and performance reporting
Exceptional execution discipline, with the ability to manage multiple programs simultaneously and deliver strong outcomes
Excellent communication and storytelling skills with a customer-focused mindset
A high degree of agency

Job Responsibility

Lead and execute FreshBooks’ expansion strategy to grow revenue within the existing customer base by increasing product engagement, enabling tier movement, and driving adoption of add-on offerings
Build and scale upsell and cross-sell programs across multiple channels, using clear segmentation, customer insights, and value-based messaging to drive relevant expansion
Design and deliver lifecycle journeys that improve product usage and retention through targeted email, in-app messaging, and multi-step campaigns that reinforce the value of the FreshBooks ecosystem
Lead, coach, and develop a high-performing team of Expansion Marketing Managers, setting clear priorities, expectations, and accountability for results
Partner cross-functionally with Product Marketing, Product, Customer Success, and Partnerships to deliver coordinated, omni-channel expansion programs aligned to customer needs and success motions
Own end-to-end execution of expansion initiatives—from planning and creative development through launch, optimization, and iteration—ensuring programs contribute meaningfully to revenue and customer outcomes
Own expansion analytics and reporting, using metrics such as attach rate, ARPU growth, adoption, and churn to inform decisions, optimize performance, and guide leadership discussions

What we offer

Comprehensive health and wellness benefits
Generous time off including a flexible vacation plan
A retirement savings program or pension plan matched to your local office
Stock options for every full-time employee
Parental leave and new parent support
Annual healthy living credit
Comprehensive medical and dental benefits
Fertility and gender-affirming benefits dependent on your region
Peer Recognition Program
Employee Assistance Program

Fulltime

Director, Customer Marketing

LogicMonitor is at the forefront of hybrid observability and AIOps innovation. W...

Location

United States , Austin, TX

Salary:

163170.00 - 205000.00 USD / Year

LogicMonitor

Expiration Date

Until further notice

Requirements

10+ years of experience in B2B enterprise marketing
5+ years leading Customer or Advocacy Marketing programs
Proven success driving upsell, cross-sell, and expansion through customer lifecycle and advocacy initiatives
Strong background in building and executing executive engagement programs (Customer Advisory Boards, CxO roundtables, or strategic account experiences)
Experience developing content and programs that turn customer success into business growth narratives
Demonstrated leadership in managing and developing marketing teams
Deep collaboration experience with Sales, Customer Success, and Product Marketing to deliver joint growth outcomes
Advanced understanding of marketing technology stacks, CRM systems (Salesforce), advocacy and automation platforms, and AI-driven engagement tools
Exceptional written and verbal communication skills with executive-level presence
Experience in SaaS, monitoring, observability, or infrastructure software preferred

Job Responsibility

Develop and lead LogicMonitor’s global Customer Marketing strategy and team, focused on retention, upsell, cross-sell, and advocacy-led expansion, including executive engagement programs
Design and execute full-funnel customer programs that increase product adoption, deepen engagement, and drive measurable revenue impact across the customer lifecycle
Own Customer Advocacy and Storytelling programs, including case studies, peer reviews, analyst references, and customer speaker recruitment
Lead Executive engagement initiatives such as the Customer Executive Advisory Board, executive roundtables, and strategic relationship programs that strengthen customer partnership and loyalty. Develop and orchestrate the exec briefing program for top customers
Partner with Customer Success, Sales, Marketing, and Operations to define account-based engagement strategies that support upsell, cross-sell, and renewal goals
Oversee customer communications and campaigns, including newsletters, nurture programs, and industry-specific storytelling that amplify customer value and outcomes
Build and manage a high-performing Customer Marketing team, providing mentorship and career development across advocacy, engagement, and communications functions
Leverage AI and marketing automation tools to identify expansion opportunities, personalize outreach, and optimize customer lifecycle engagement at scale
Collaborate with Marketing Operations to define KPIs for advocacy pipeline, campaign impact, and contribution to retention and expansion metrics
Partner with the executive team and field leadership to align Customer Marketing programs with top-tier strategic accounts and thought leadership initiatives

What we offer

Comprehensive health, dental and vision coverage
generous parental leave policies
access to our Employee Assistance Program and various Wellness programs
a 401K with company matching
a Lifestyle Spending Account
unlimited vacation policy

Fulltime

Demand Generation Strategist

We are seeking a Demand Generation Strategist, reporting to the Sr. Director, En...

Location

Canada; United States , Alberta; British Columbia; California; New York; Ontario; Texas; Toronto; Vancouver

Salary:

78400.00 - 109800.00 CAD / Year

Hootsuite

Expiration Date

Until further notice

Requirements

Technical proficiency: Significant relevant experience in a marketing role, including expertise in marketing automation platforms (like Marketo) and CRM systems (like Salesforce) is often required
Marketing experience required
exposure to enterprise-level marketing, including familiarity with B2B sales cycles and account-based marketing, is preferred
Analytical thinking: The ability to analyze data, report on results, and use insights to inform and refine campaigns is crucial
Strategic and creative mindset: Must be able to develop innovative, creative strategies and implement them across various channels
Communication and collaboration: Strong communication skills are needed to work effectively with sales and other teams
Creativity and Innovation: seeks new and better ways of doing things, generates original and imaginative ideas, products, or solutions

Job Responsibility

Enterprise Outbound Sprints: Responsible for implementing and optimizing integrated marketing campaigns aimed at generating enterprise demos, Director+ leads, and accelerate MQL-to-opportunity conversion. Test and recommend new channels to expand enterprise reach and pipeline velocity
Collaboration: Partner closely with Sales, Marketing Leadership, Lifecycle, and Marketing Ops teams to ensure tight alignment, coordinated execution, and clear handoffs across the funnel
Analytics & Reporting: Monitor enterprise performance by analyzing key metrics and pulling data from multiple systems. Summarize findings to highlight trends and support ongoing campaign adjustments and future initiatives
Market & Channel Evangelist: Conduct market research to identify customer and market opportunities, and share findings with relevant teams to help refine targeting and inform the enterprise channel strategy for FY26 and beyond
Perform other related duties as assigned

What we offer

Canadian Benefits. Hootsuite offers comprehensive benefits to support the health and wellbeing of our owls and their families. The benefits cover health insurance including medical, dental, vision, life/disability insurances, an Employee and Family Assistance Program and more! Hootsuite provides a group RRSP plan with a company match of up to 4% of base salary
US Benefits. Hootsuite offers comprehensive benefits to support the health and wellbeing of our owls and their families. The benefits cover health insurance including medical, dental, vision, and life/disability insurances. Hootsuite also offers a 401k Plan with a company match (up to 4% of base salary), an Employee and Family Assistance Program and more!
Global Parental Leave. All permanent employees, including birthing, non-birthing and adoptive parents, who have been employed by Hootsuite for a minimum of 12 months are eligible for 26 weeks of full and partially paid leave in accordance with local government regulations

Fulltime

Director of Marketing Operations

Fluent is seeking a Director of Marketing Operations to own the systems, data, a...

Location

United States , New York

Salary:

140000.00 - 160000.00 USD / Year

Fluent, Inc

Expiration Date

Until further notice

Requirements

8–12+ years of experience in Marketing Operations or Marketing Systems
Deep, hands-on expertise with HubSpot (required)
Strong understanding of B2B funnels, lifecycle marketing, and attribution
Experience partnering with senior stakeholders and cross-functional teams
Prior people management experience preferred, but not required immediately
Highly analytical, process-oriented, and detail-driven
Comfortable operating in ambiguity and building structure where it doesn’t yet exist

Job Responsibility

Serve as the primary owner of HubSpot, including: CRM architecture and object model
Lifecycle stages and definitions
Automation, workflows, and routing
Integrations, permissions, and governance
Proactively evolve HubSpot as Fluent’s GTM motion, product mix, and customer lifecycle change
Establish best practices for CRM usage across Marketing and Sales to ensure adoption and maintain data hygiene
Partner with external consultants or vendors for advanced implementations as needed
Own and optimize the broader marketing technology stack that supports campaign execution, audience targeting, and measurement
Partner with stakeholders to ensure tools such as Apollo.io, LinkedIn Sales Navigator, intent data platforms, and enrichment tools are integrated thoughtfully and used consistently
Evaluate how sales-adjacent platforms impact marketing attribution, funnel visibility, and reporting accuracy

What we offer

Competitive compensation
Ample career and professional growth opportunities
New Headquarters with an open floor plan to drive collaboration
Health, dental, and vision insurance
Pre-tax savings plans and transit/parking programs
401K with competitive employer match
Volunteer and philanthropic activities throughout the year
Educational and social events
The amazing opportunity to work for a high-flying performance marketing company

Fulltime

Senior Sales Director

Virtru is seeking an accomplished and highly motivated Senior Sales Director to ...

Location

United States , Washington, DC

Salary:

130000.00 - 150000.00 USD / Year

Virtru

Expiration Date

Until further notice

Requirements

5-10 years of proven enterprise sales experience, specifically in field sales and account development, with a demonstrable track record of consistently exceeding sales quotas
Experience selling security software solutions is highly preferred
Deep security industry knowledge, particularly in data-centric security or related fields
A comprehensive understanding of sales methodologies, techniques, and the full sales lifecycle of security software solutions
Exceptional presentation, negotiation, and communication skills
Strong understanding of customer business drivers
Demonstrated consultative selling effectiveness
Proven ability to develop and execute strategic and comprehensive business plans for large, complex accounts
A natural collaborator
Ability to quickly grasp and explain complex technical concepts

Job Responsibility

Develop and execute a comprehensive strategic plan to drive the sale of Virtru’s data-centric security software across both existing and new enterprise accounts
Consistently overachieve sales goals by identifying core customer requirements and expertly articulating the value proposition of Virtru’s solutions
Cultivate and maintain strong, trusted relationships with key decision-makers, including senior executives and CXO-level stakeholders
Partner effectively with internal Virtru teams and external technology and channel partners
Develop and manage detailed business plans for each account, provide accurate and timely sales forecasts
Collaborate with the Marketing team to design and execute targeted account-based marketing plans
Serve as a trusted advisor on data-centric security, promoting Virtru’s products and solutions
Maintain timely and accurate documentation of all customer contacts, activities, and opportunity data within Salesforce and other internal systems
Willingness to travel (<25%)

What we offer

A Flexible PTO policy
A $1,500 annual Learning & Development Stipend
Frequent company-sponsored team celebrations
Access to an Employee Assistance Program
Access to Headspace, a mental health app
A flat 3% contribution to your retirement account
A high degree of flexibility
Competitive compensation
Generous parental, medical, and bereavement policies
Uncapped commissions for Sales roles

Fulltime

Client Partner

As Delve's Client Partner, you will own client success across your MedTech focus...

Location

United States

Salary:

Not provided

Delve

Expiration Date

Until further notice

Requirements

Bachelor’s degree in design, engineering, business, or a related field
advanced degree preferred
Extensive experience in design consulting or a related industry, with a proven track record of successful leadership
Proven track record in building profitable, growing client portfolios through successful business development and excellence in execution
Demonstrated experience partnering with MedTech clients across regulated product development environments, including familiarity with FDA and global regulatory pathways (e.g., IEC 62304, ISO 13485), clinical considerations, and design controls throughout the product lifecycle
Strong business acumen, including financial management and strategic planning skills
Experience managing complex, multi-disciplinary teams and client relationships
Proven ability to lead, mentor, and motivate teams to achieve exceptional results
Willingness to travel as needed

Job Responsibility

Partner with Marketing, Sales, and Executive Leadership to develop and execute a successful go-to-market strategy with a focus on your geographic market
Build upon the existing client-base to establish a portfolio that can deliver both recurring revenue and sustained year-over-year growth
Take an active role in the sales process
shaping solution definition, crafting and presenting compelling proposals, shaping scope and budget estimates in partnership with Account Directors, Program Managers, and Functional Experts
Guide MedTech client engagements through regulated product development contexts, ensuring alignment with design controls, risk management, clinical considerations, and applicable regulatory requirements throughout the lifecycle
Create and execute strategic plans to extend and expand high-potential client relationships in partnership with Account Director(s)
Build relationships with key client executives, positioning Delve as a trusted advisor for both strategic and executional programs
Be an active member in the broader Product Design and Engineering community within the market
authoring and sharing thought leadership, participating in industry events, etc.
Serve as a strategic partner to Delve’s clients, advocate for their needs and expectations at both the program and project level

Fulltime

Director of Lifecycle and Account Based Marketing

EliseAI

Location:
United States , New York City

Category:
-

Contract Type:
Not provided

Salary:

Job Description:

Job Responsibility:

Requirements:

Additional Information:

Job Posted:
January 10, 2026

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