CrawlJobs Logo

Director of Lifecycle and Account Based Marketing

United States, New York City 200000.00 - 250000.00 USD / Year · Job Posted January 10, 2026
Apply Position
Job Link Share

Job Description

As Director of Lifecycle & Account-Based Marketing, you’ll own EliseAI’s most critical revenue-driving programs, combining precision Account-Based Marketing (ABM) with full-funnel lifecycle marketing to accelerate pipeline, increase win rates, and drive long-term customer growth. You’ll lead a high-performing team while remaining hands-on, building and executing highly targeted, multi-channel programs for our highest-value accounts and scalable lifecycle journeys that convert prospects into customers and customers into long-term partners. Partnering closely with Sales, Product Marketing, RevOps, and Marketing Ops, you’ll operate at the center of our enterprise go-to-market strategy.

Job Responsibility

  • Own and scale a unified ABM and lifecycle strategy across 1:1, 1:few, and 1:many programs
  • Lead, mentor, and develop a team of lifecycle and ABM marketers while maintaining hands-on ownership of key initiatives
  • Partner with Sales and RevOps on target account selection, segmentation, and insights
  • Plan and execute integrated campaigns across email, digital ads, direct mail, events, in-app, SMS, and executive programs
  • Drive mid- and bottom-funnel conversion, pipeline velocity, and deal acceleration
  • Build on existing onboarding, engagement, and expansion programs that increase adoption and lifetime value
  • Align closely with Sales through messaging, playbooks, and campaign coordination
  • Define success metrics and continuously test, measure, and optimize performance
  • Leverage ABM, CRM, and marketing automation tools to build scalable, repeatable programs
  • Attract top-tier talent to join our driven team

Requirements

  • 8+ years of B2B marketing experience across ABM, lifecycle, or demand generation, ideally in B2B SaaS or AI
  • 3+ years owning ABM programs for enterprise accounts
  • Experience managing and scaling marketing teams, with a strong player-coach mindset
  • Proven ability to drive pipeline, revenue, retention, and expansion
  • Strong understanding of enterprise sales cycles and lifecycle stages
  • Hands-on experience with ABM platforms, CRM, and marketing automation tools
  • Data-driven, highly organized, and comfortable managing complex, multi-channel campaigns
  • Strong cross-functional collaboration skills, especially with Sales
  • Willingness to work in person at our office 4-5 days a week

What we offer

  • Equity in the company
  • Medical, Dental and Vision premiums covered at 100%
  • Fully paid parental leave
  • Commuter benefits
  • 401k benefits
  • Fitness & home services stipend to cover part of your expenses so you can focus on what matters
  • A collaborative in-office environment with an open floor plan, fully stocked kitchen, and all meals covered in the office
  • Unlimited vacation and paid holidays
  • We'll cover relocation packages and make the move exciting, not painful!

Looking for more opportunities?

Search for other job offers that match your skills and interests.

Similar Jobs for

Director of Lifecycle and Account Based Marketing

8 matching positions

Director of Lifecycle and Account Based Marketing

As Director of Lifecycle & Account-Based Marketing, you’ll own EliseAI’s most cr...
Location
Location
United States , New York City
Salary
Salary:
200000.00 - 250000.00 USD / Year
eliseai.com Logo
EliseAI
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 8+ years of B2B marketing experience across ABM, lifecycle, or demand generation, ideally in B2B SaaS or AI
  • 3+ years owning ABM programs for enterprise accounts
  • Experience managing and scaling marketing teams, with a strong player-coach mindset
  • Proven ability to drive pipeline, revenue, retention, and expansion
  • Strong understanding of enterprise sales cycles and lifecycle stages
  • Hands-on experience with ABM platforms, CRM, and marketing automation tools
  • Data-driven, highly organized, and comfortable managing complex, multi-channel campaigns
  • Strong cross-functional collaboration skills, especially with Sales
  • Willingness to work in person at our office 4-5 days a week
Job Responsibility
Job Responsibility
  • Own and scale a unified ABM and lifecycle strategy across 1:1, 1:few, and 1:many programs
  • Lead, mentor, and develop a team of lifecycle and ABM marketers while maintaining hands-on ownership of key initiatives
  • Partner with Sales and RevOps on target account selection, segmentation, and insights
  • Plan and execute integrated campaigns across email, digital ads, direct mail, events, in-app, SMS, and executive programs
  • Drive mid- and bottom-funnel conversion, pipeline velocity, and deal acceleration
  • Build on existing onboarding, engagement, and expansion programs that increase adoption and lifetime value
  • Align closely with Sales through messaging, playbooks, and campaign coordination
  • Define success metrics and continuously test, measure, and optimize performance
  • Leverage ABM, CRM, and marketing automation tools to build scalable, repeatable programs
  • Attract top-tier talent to join our driven team
What we offer
What we offer
  • Equity in the company
  • Medical, Dental and Vision premiums covered at 100%
  • Fully paid parental leave
  • Commuter benefits
  • 401k benefits
  • Fitness & home services stipend to cover part of your expenses so you can focus on what matters
  • A collaborative in-office environment with an open floor plan, fully stocked kitchen, and all meals covered in the office
  • Unlimited vacation and paid holidays
  • We'll cover relocation packages and make the move exciting, not painful!
  • Fulltime
Read More
Arrow Right

Director, Lifecycle Marketing

We’re looking for a data-driven, results-obsessed lifecycle marketing leader to ...
Location
Location
United States , San Francisco
Salary
Salary:
138750.00 - 270000.00 USD / Year
navan.com Logo
Navan
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Bachelor’s degree in Marketing, Business, Communications, or another relevant field
  • 12+ years of relevant experience in lifecycle marketing, database marketing, PLG, demand generation, ideally within B2B SaaS, travel or technology sectors
  • Skilled in translating data into strategy
  • Fluent Hands-on experience with Marketo or similar platforms (Braze, Iterable, Pocus, etc.), CDP
  • Demonstrated experience in developing messaging frameworks, writing campaign copy, and co-creating communication assets (email, push, in-app, SMS)
  • Collaborative Leader
  • Testing Mindset
  • Experienced in A/B testing, multivariate testing, and scaling winning strategies
  • Excel in a fast-paced environment, combining strategic thinking with exceptional project management, communication, and leadership skills
  • Excellent verbal and written communication skills
Job Responsibility
Job Responsibility
  • Architect and lead the end-to-end lifecycle marketing strategy to support engagement, retention, and cross-sell
  • Build and prioritize a roadmap that drives revenue, improves usage rates, customer retention, and LTV
  • Champion the resourcing, tooling, and prioritization required to unlock the role’s full growth potential
  • Serve as lifecycle marketing’s storyteller — partner with Brand and PMM to shape tone, voice, campaign themes and proof points used across email, in-app, web and SMS
  • Work cross-functionally with Account Management , Product Marketing, Revenue Operations, Sales, Engineering and Data team to embed lifecycle logic across the customer experience
  • Oversee the development and launch of automated and manual campaigns across email, and in-app channels
  • Ensure campaigns are timely, personalized, and aligned with product and business priorities
  • Build sophisticated targeting strategies using behavioral, demographic, and transactional data
  • Partner with Data Engineering and Marketing Analytics to unlock new personalization capabilities
  • Own a robust testing agenda across creative, messaging, and audience strategies
What we offer
What we offer
  • Generous medical plans, dental, and vision benefits with premiums covered by Navan
  • Various insurance options designed to cover each family's needs
  • Paid parental and bereavement leave
  • Subsidized commuter benefits
  • Mental health support
  • Connectivity stipends
  • Pet insurance
  • Fulltime
Read More
Arrow Right

Director of Marketing Operations

Fluent is seeking a Director of Marketing Operations to own the systems, data, a...
Location
Location
United States , New York
Salary
Salary:
140000.00 - 160000.00 USD / Year
fluentco.com Logo
Fluent, Inc
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 8–12+ years of experience in Marketing Operations or Marketing Systems
  • Deep, hands-on expertise with HubSpot (required)
  • Strong understanding of B2B funnels, lifecycle marketing, and attribution
  • Experience partnering with senior stakeholders and cross-functional teams
  • Prior people management experience preferred, but not required immediately
  • Highly analytical, process-oriented, and detail-driven
  • Comfortable operating in ambiguity and building structure where it doesn’t yet exist
Job Responsibility
Job Responsibility
  • Serve as the primary owner of HubSpot, including: CRM architecture and object model
  • Lifecycle stages and definitions
  • Automation, workflows, and routing
  • Integrations, permissions, and governance
  • Proactively evolve HubSpot as Fluent’s GTM motion, product mix, and customer lifecycle change
  • Establish best practices for CRM usage across Marketing and Sales to ensure adoption and maintain data hygiene
  • Partner with external consultants or vendors for advanced implementations as needed
  • Own and optimize the broader marketing technology stack that supports campaign execution, audience targeting, and measurement
  • Partner with stakeholders to ensure tools such as Apollo.io, LinkedIn Sales Navigator, intent data platforms, and enrichment tools are integrated thoughtfully and used consistently
  • Evaluate how sales-adjacent platforms impact marketing attribution, funnel visibility, and reporting accuracy
What we offer
What we offer
  • Competitive compensation
  • Ample career and professional growth opportunities
  • New Headquarters with an open floor plan to drive collaboration
  • Health, dental, and vision insurance
  • Pre-tax savings plans and transit/parking programs
  • 401K with competitive employer match
  • Volunteer and philanthropic activities throughout the year
  • Educational and social events
  • The amazing opportunity to work for a high-flying performance marketing company
  • Fulltime
Read More
Arrow Right

Director of Martin Lighting - EMEA

HARMAN Professional develops automated lighting fixtures under the Martin brand....
Location
Location
United Kingdom , Hemel Hempstead
Salary
Salary:
Not provided
socialvalueportal.com Logo
Social Value Portal Ltd
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Lighting background with high level of technical understanding of lighting products
  • Track record of sales leadership experience in lighting industry, including solutions selling
  • Network within Lighting industry, respected as a lighting market expert in the field
  • Consultant and Integrator network in EMEA
  • Extensive related industry and P&L experience in bringing innovative solutions to market
  • Strong business acumen
  • analytical and number-driven decision making
  • Excellent mix of technical understanding paired with commercial understanding
  • Substantial experience in an executive level sales position in customer bases appropriate to Harman's technologies
  • Demonstrated Track Record of Growth: ability to grow and extend existing service lines, and at the same time develop and commercialize new services in a timely and profitable manner. Experience developing and executing a roadmap
Job Responsibility
Job Responsibility
  • Own and execute the EMEA Lighting growth strategy, including a rolling 5-year sales plan aligned to market trends, products, channels, and regions
  • Full P&L responsibility for EMEA Lighting, delivering sustained year-on-year revenue and profit growth
  • Lead growth across the full Martin Lighting portfolio, including successful new product launches and market rollouts
  • Maintain deep understanding of the EMEA professional lighting market (TAM, competition, trends) and feed regional insights into product development and roadmap planning
  • Define and manage distribution strategy, including KPI-driven performance management and detailed profiles of top distributors
  • Drive pipeline generation, CRM discipline, accurate forecasting, and deal execution across new and existing accounts
  • Build and maintain senior customer, partner, and stakeholder relationships
  • identify decision-makers, articulate value propositions, and close sustainable, long-term business
  • Lead, coach, and develop a team of market and product experts to deliver sales growth across all verticals
  • Oversee EMEA strategic and operational sales activity across vertical markets, key accounts, and B2B partnerships
What we offer
What we offer
  • Flexible work environment, allowing for full-time remote work globally for positions that can be performed outside a HARMAN or customer location
  • Access to employee discounts on world-class Harman and Samsung products (JBL, HARMAN Kardon, AKG, etc.)
  • Extensive training opportunities through our own HARMAN University
  • Competitive wellness benefits
  • Tuition reimbursement
  • "Be Brilliant" employee recognition and rewards program
  • An inclusive and diverse work environment that fosters and encourages professional and personal development
  • Fulltime
Read More
Arrow Right

Sr. Director, Marketing

The Senior Director of Marketing is a senior leader responsible for shaping and ...
Location
Location
United States , Chicago
Salary
Salary:
181030.54 - 235000.00 USD / Year
themuse.com Logo
The Muse
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 15 years+ experience in marketing, with dedicated experience in account-based and product marketing
  • Experience in B2B enterprise, AI, SaaS, insurtech or automotive technology a plus
  • Proven leadership in account-based marketing and sales play design in a multi-product environment
  • Experience building account-based marketing strategies and plans that include repeatable, customizable sales plays
  • Development and ownership of product positioning, messaging, personas and value propositions
  • Experience leading a marketing team
  • Go-to-market and growth strategy development and implementation
  • Strong understanding of sales enablement and how marketing fuels revenue
  • Experience building and leading high-performing marketing teams
  • Ability to move seamlessly between strategy and execution
Job Responsibility
Job Responsibility
  • Set and evolve CCC's integrated marketing strategy across portfolio and product marketing, brand, digital, and account-based motions
  • Define and lead CCC's ABM and sales play approach, closely aligned with sales and revenue operations
  • Translate business priorities into clear marketing focus areas, operating rhythms, and playbooks
  • Act as a trusted thought partner to executive leadership, product, and sales
  • Build, develop, and retain a high-performing, insight-driven marketing team
  • Lead portfolio marketing with a deep focus on buyer needs, customer behavior, and market trends
  • Develop clear, differentiated value propositions and messaging across the buyer, user, and retention journey
  • Lead go-to-market marketing strategy for new products and solutions, ensuring strong positioning and field readiness
  • Drive cross-sell, expansion, and portfolio adoption across existing customers
  • Design, launch, and scale sales plays aligned to customer needs, lifecycle moments, and growth opportunities
What we offer
What we offer
  • 401K Match
  • Paid time off
  • Annual Incentive Plan Performance Bonus
  • Comprehensive health insurance
  • Adoption Assistance
  • Tuition Reimbursement
  • Wellness Programs
  • Stock Purchase Plan options
  • Employee Resource Groups
  • Health Insurance
  • Fulltime
Read More
Arrow Right

Director of Product Management

We are seeking a strategic and results-driven Director of Product Management to ...
Location
Location
Australia , Kewdale, Western Australia
Salary
Salary:
Not provided
rct-global.com Logo
Remote Control Technologies Pty Ltd
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • A bachelor's degree in business, Engineering, or Computer Science /Trade background (desirable)
  • Experience in mining automation or industrial technology industries
  • Minimum 8 years of experience in product management, with 5+ years in a leadership role
  • Proven track record of delivering successful products and driving business growth
  • Strong interpersonal skills to act as a product evangelist, communicating with stakeholders and external customers
  • Proficiency in using data to track performance, identify issues, and make informed decisions
  • Ability to work closely with engineering teams to evaluate technical feasibility
  • Understanding of business dynamics, including budgets, pricing strategies, and ROI
  • Excellent leadership, coaching, and team development skills
Job Responsibility
Job Responsibility
  • Establishing and communicating the long-term product vision, strategy, and roadmap, ensuring alignment with overall business objectives and market opportunities
  • Driving prioritisation of initiatives and resources to maximise product impact and commercial value
  • Lead, hire, and mentor a high-performing team of product managers, fostering career growth, accountability, and a culture of innovation
  • Align engineering, marketing, sales, and operations teams to ensure successful product execution and go-to-market strategies
  • Act as a bridge between executive leadership and functional teams to drive alignment and decision-making
  • Own the end-to-end product lifecycle—from ideation to launch—covering feature prioritisation, pricing strategies, user testing, and continuous improvement
  • Provide recommendations for product rationalisation, adjustments to economic order quantities and minimum stock levels, and product changes based on analysis and customer feedback
  • Analyse market trends, customer feedback, and competitive landscapes to inform product decisions and maintain strong product-market fit
  • Identify opportunities for product innovation, enhancement, and revenue growth
What we offer
What we offer
  • Attractive remuneration
  • Opportunity to make a direct impact on the direction of the company
  • A dynamic, innovative and supportive environment
  • Established business (50+ years) which is in a high growth technology industry and part of leading global mining and infrastructure equipment company Epiroc
Read More
Arrow Right

Director of Product Analytics

We’re looking for a visionary Director of Product Analytics to bring data to the...
Location
Location
United Kingdom , London
Salary
Salary:
Not provided
collinsongroup.com Logo
Collinson
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Extensive experience (typically 10+ years) in product or commercial analytics, with strong stakeholder partnership at executive level
  • A track record of influencing product or portfolio strategy through structured analysis, experimentation, and financial modelling
  • A talent for transforming complex data into clear actions and compelling stories
  • Experience building and scaling self-service analytics capabilities or data-informed product cultures
  • Comfortable working in data-rich environments such as digital, travel, fintech, or subscription-based businesses
  • A collaborative leader who develops teams with empathy and empowers others to think critically and creatively with data
Job Responsibility
Job Responsibility
  • Act as a trusted partner to the Chief Product Officer and Product Leadership Team, helping to translate strategic goals into practical, measurable analytics priorities
  • Lead the evolution from reactive reporting to proactive, insight-led decision-making
  • Shape the analytics roadmap supporting proposition design, pricing, tiering, and lifecycle performance
  • Build self-service analytics capabilities that make data accessible and empowering for every Product team
  • Partner across Data Science, Technology, Marketing, and Finance to create unified product insights that drive strategy and investment
  • Elevate experimentation, A/B testing, and data storytelling as everyday disciplines across the Product function
  • Lead and develop a team of high-performing analysts — fostering curiosity, innovation, and accountability
What we offer
What we offer
  • Flexible working options
  • Generous parental leave and family-friendly policies
  • Career development, mentorship, and training
  • A supportive, inclusive culture with employee resource groups and diversity initiatives
Read More
Arrow Right

Director of Revenue Operations

Hadrian is building autonomous factories that help aerospace and defense compani...
Location
Location
United States , Los Angeles
Salary
Salary:
190000.00 - 240000.00 USD / Year
hadrian.co Logo
Hadrian Automation
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 10+ years of experience in Director of Revenue or Sales Operations roles
  • Demonstrated experience of building strategy, team and process in a high-growth and multi-business unit and product environment
  • Demonstrated understanding of data structures and SQL and preferable ability to code
  • Experience in a manufacturing business strongly preferred
  • Strong proficiency in identifying, implementing and optimizing automation tools such as Salesforce, Excel, Power BI, etc. to produce best in class efficiency and effectiveness capabilities
  • Excellent analytical, communication, and cross-functional collaboration skills
  • Bachelor's degree in Business, Engineering, Finance or related field
  • MBA a plus
  • To conform to U.S. Government space technology export regulations, including the International Traffic in Arms Regulations (ITAR) you must be a U.S. citizen, lawful permanent resident of the U.S., protected individual as defined by 8 U.S.C. 1324b(a)(3), or eligible to obtain the required authorizations from the U.S. Department of State.
Job Responsibility
Job Responsibility
  • Own the design and execution of revenue reporting, forecasting, and pipeline analysis
  • Partner with leadership on annual planning, quota setting, and GTM design
  • Deliver data-driven insights to support pricing, margin, customer LTV, and product decisions
  • Optimize sales processes and enforce CRM best practices (e.g., Salesforce)
  • Manage process, deal and contractual approval workflows
  • Implement and administer sales tools, dashboards, and performance KPIs
  • Support sales training, onboarding, and ongoing enablement programs
  • Align revenue and margin activities across Sales, Marketing, Customer Success, and Finance
  • Coordinate new product introduction (NPI) and go-to-market planning
  • Drive execution of strategic initiatives (e.g., account-based growth plans, customer QBRs)
What we offer
What we offer
  • Medical, dental, vision, and life insurance plans for employees
  • 401k
  • Relocation support may be provided for certain situations, based on business need
  • Flexible vacation policy
  • Fulltime
Read More
Arrow Right