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We are seeking a Director of Integrated Video to lead our national and local television planning and buying. In this role, you will be responsible for building a cohesive video practice where television and digital video (CTV/OLV) are planned and bought in lockstep to deliver results. You will work collaboratively with the VP of Media & Connection Strategy to shape the vision of the department and operational standards that reflect our high-performance, employee-owned culture.
Job Responsibility:
Enhance agency video planning practice in regard to local and national television while integrating with digital video and broader full funnel tactics to deliver comprehensive integrated plans
Develop buying best practices across local and national linear television
Ensure strategic vision and work is understood and visible to the industry, the clients and the broader agency
Promote Collective Measures’ brand via blog posts, case studies, and speaking engagements
Connect media efforts to performance metrics in conjunction with media and advanced analytics leaders
Advise on tool needs, manage budget and assess usage
Engage key clients as a media leader and linear expert
Understand and adopt new techniques and technologies that are relevant for clients’ media strategies
Support broader media team at key client planning and buying moments, integrated planning meetings, upfronts, buy summaries, and QBRs
Continuous focus on revenue retention, increasing product adoption and media spend
Support internal Collective Measures marketing efforts as a key contributor
Participate in new business processes + pitches
inspire new business efforts
Collaborate with strategy, brand and performance media leaders to drive best in class video and media strategy
Foster a culture based on teamwork, collaboration, and intellectual curiosity
Motivate, lead, and manage internal team members, working collaboratively to deliver work that meet our clients’ business objectives
Maintain a focus on employee development, mentorship and coaching, incorporating regular feedback for all team members
foster close collaboration with individual team leaders.
Requirements:
Bachelor’s degree, concentration in business, marketing, or advertising preferred
MBA or master’s degree is a plus
12+ years of progressive levels of responsibility in media planning, buying with a focus on television
4-7+ years of demonstrated success in managing and leading people
Proven experience in delivering clear, strategic presentations to marketing executives
Demonstrated experience in managing a department and developing key talent
Understanding of cross channel paid media planning and buying with a focus on video
High competency level in MS Office with specific strengths in Excel and PowerPoint
comfort with various media tools, such as Nielsen, programmatic and contracting software
Able to work independently and balance multiple tasks
Must be able to speak and read English proficiently
Must be able to sit for extended periods of time
Must be able to use a keyboard and a telephone.
What we offer:
Participation in the Employee Stock Ownership Plan
Comprehensive health insurance plan options, including 100% paid plan
Employee dental, life and disability coverage, 100% paid
Participation in 401(K) Plan with generous employer match
Generous paid parental leave
Generous PTO policy, including 11 paid holidays per year