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LERMA/ is seeking a solution-oriented integrated investment director (Search + Social) to lead integrated paid search and social strategies across channels, including Meta, TikTok, YouTube, Google, Bing, Performance Max, and emerging AI-based platforms. This leader will help our partners maximize full-funnel performance, drive measurable outcomes, and champion innovation across biddable ecosystems.
Job Responsibility:
Supervise and mentor a team of social buyers, supervisors, and associate directors, providing training and guidance on industry best practices and campaign management techniques
Troubleshoot technical assets such as product catalogs, pixels, offline data sets and more
Well versed in the paid social vendor landscape and contributes to agency POVs
Participate in meetings/client QBRs and assist with meeting deliverables and keynote presentations
Lead voice for senior-level client relationships and provide key social media subject matter expertise and thought leadership to drive innovation, manage team priorities, and lead content
Oversee the development of learning agendas, including testing methodologies, reporting requirements, and optimization requirements, to ensure full impact and efficiency of each campaign
Provide final sign-off on RFP creation and review of partners’ responses, act as a point of escalation for partner negotiations, and stewardship of key partnerships
Requirements:
Seven-plus years of experience in a digital media agency environment, with deep hands-on knowledge of both paid search and paid social ecosystems
Proven track record managing enterprise-scale campaigns across Google Ads (Search, YouTube, Performance Max), Bing, and major social platforms (Meta, TikTok, Pinterest, Snapchat, etc.)
Three-plus years of experience managing and mentoring multidisciplinary teams
adept at setting clear standards, fostering innovation, and ensuring operational excellence
Demonstrated expertise in automation, bidding strategies, and AI-enhanced optimization (e.g., Performance Max, predictive audiences, or machine learning-driven targeting)
Advanced understanding of tracking and measurement systems, including GA4, Google Tag Manager, and offline conversion imports
Proficiency in Excel and Google Sheets (pivot tables, VLOOKUPs, data visualization), with comfort using data to tell compelling stories
Strong collaboration skills with cross-functional partners across strategy, analytics, and creative disciplines
What we offer:
Competitive salary based on experience
Paid company holidays and vacation earned per year
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