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Director of Innovation - Member Growth

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Virta Health

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Location:
United States

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Category:
-

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Contract Type:
Not provided

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Salary:

163691.00 - 187050.00 USD / Year

Job Description:

Virta Health is on a mission to reverse metabolic disease in one billion people. Current treatment approaches aren’t working—over half of US adults have either type 2 diabetes or prediabetes, and obesity rates are at an all-time high. Virta is changing this by helping people reverse their metabolic condition through innovations in technology, personalized nutrition, and virtual care delivery reinvented from the ground up. We have raised over $350 million from top-tier investors, and partner with the largest health plans, employers, and government organizations to help their employees and members restore their health and take back their lives. Join us on our mission to reverse metabolic disease in one billion people.

Job Responsibility:

  • Own and scale special growth initiatives
  • Drive SEO/AEO strategy and execution
  • Orchestrate select paid media efforts
  • Improve cross-funnel conversion
  • Lay the foundation for future growth orgs

Requirements:

  • 8-10+ years of experience in marketing leadership positions, preferably in consumer health
  • Growth ownership from 0 → 1 → scale
  • Paid media fluency with hands-on experience with $1M+ budgets across Google Ads, Meta, and other channels
  • B2B2C expertise
  • Conversion mindset
  • Omnichannel thinking
  • Mission fit
  • Values-driven culture
  • Proficiency in Ad platforms (Google Ads, Meta, emerging health-specific networks)
  • Proficiency in Lifecycle & Automation tools (Braze, Hubspot or similar)
  • Proficiency in Analytics (GA4, Amplitude, Looker/Tableau)
  • Proficiency in SEO Tools (Semrush, Ahrefs, BrightEdge, etc.)
  • Proficiency in Optimization tools (Webflow, Optimizely)
  • Proficiency in Collaboration tools (Slack, Asana, Google Workspace)
What we offer:

Offers Equity

Additional Information:

Job Posted:
February 20, 2026

Employment Type:
Fulltime
Work Type:
Remote work
Job Link Share:

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