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The Director, Growth is responsible for the full client acquisition experience including paid channels, analytics, and revenue growth of the company. Leading our growth and performance marketing channels, you will be responsible for driving our customer acquisition strategy across all of our paid channels, including social, search, CRO, SEO, and any channel expansion. This role will also act as an advisor in the growth of new businesslines, from provider marketing to B2B2C initiatives. In partnership with the Head of Core Product, this role will champion an optimized and seamless client experience – from first touch to first visit – and shape the vision for growth.
Job Responsibility:
Drive acquisitions through key paid media channels (SEM, SEO, Paid Social, CTV, CRO, SEO, CRO)
Manage external partners to drive channel performance and management
Own daily, weekly, and monthly roadmap, optimizations, and reporting on the health of business
Establish a clear vision and strategy to test-and-learn new tactics and channels to expand the reach of the business
Represent the Growth Function at the executive level, presenting weekly business updates and driving the vision for future strategic opportunities
Partner cross-functionally with Business Operations, Product, and RCM teams to develop channel forecasts and budget recommendations, adjusting strategies as new insights, market conditions, and opportunities arise
Partner with the Head of Product on the largest opportunities for impact across Growth Marketing, Growth Product, and Data engineering
Channel responsibilities: develop core channels (social, search, and CTV) and diversify channel mix expanding into new demand channels
Partner with content/product/brand teams on product development including creative development, landing page creation, optimization/conversion rate optimization
Partner with Product and Talent Acquisition to measure and understand Octave’s consumer and employer funnels, as well as identify opportunities for optimization for provider marketing
Build a culture of experimentation, optimizing growth levers to improve performance throughout the funnel, including A/B tests, creative and messaging tests, and exploring new growth channels
Partner with the content and brand teams to bring Octave’s brand to market consistently and cohesively across all audiences and touchpoints
Build, coach, and grow a high performing growth marketing team that elevates those around you
Ensure innovation, prioritization and detailed execution of the performance marketing and at every step of the funnel
Requirements:
Proficiency in mid-funnel nurture and direct-response marketing
Passionate about consumer insights, analytics
Exceptional relationship management and communication skills — able to build trust, influence stakeholders, and drive clarity
Analytical and operational mindset — comfortable working in data, defining KPIs, and connecting insights to execution
Must be eligible to work in the United States without sponsorship now or in the future
Nice to have:
Prefer 6+ years of experience leading growth D2C growth function
Prior Healthcare experience is preferred
Experience solving complex user journeys in a regulated space
Proven expertise in search, paid social, and other DR channels
Strong leader with proven experience in leading teams, effective planning and cross functional collaboration
What we offer:
company sponsored life insurance, disability and AD&D plans
Voluntary benefits such as 401k retirement, medical, dental, vision, FSA, HSA, dependent care and commuter/parking options
Octave offers generous Paid Time Off as well as paid parental leave benefits
equity in the form of stock options, plus target bonus incentives based on performance
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