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This strategic leadership role is dedicated to driving full-funnel growth for our e-commerce clients, with a strong focus on the wellness and beauty space, by combining paid media, influencer marketing, creative performance, and CRM to unlock scalable acquisition and retention. You will work directly with the CEO to define and lead growth strategies, oversee execution through departmental leads, and ensure performance meets both client and company objectives. You lead with strategic vision and cross-functional coordination, ensuring flawless execution through your teams.
Job Responsibility:
Drive client performance across marketing channels to maximise business outcomes
Define full-funnel marketing strategies per client, aligned with business goals
Own quarterly and annual performance roadmaps, ensuring predictability and results
Monitor and analyse performance KPIS and implement corrective actions when needed
Identify quick wins and longer-term growth levers across paid, influence, CRM, and creative
Enable strong collaboration across departments to ensure strategic consistency and flawless execution
Cascade high-level strategy to department heads (Performance Managers, Head of Influence, Creative Leads, CRM Manager)
Lead weekly cross-functional growth syncs to align campaigns and troubleshoot blockers
Create unified frameworks to ensure message, targeting, and execution are consistent across all touchpoints
Ensure each department operates with clear KPIs, timelines, and accountability metrics
Own top-tier client relationships from a strategic standpoint
Lead strategic calls, quarterly business reviews, and performance presentations
Recommend optimization plans and creative or media strategies to unlock additional scale
Serve as the escalation point for clients where growth performance is at risk
Conduct competitive analysis and benchmarks across the wellness and beauty e-commerce space
Track emerging trends across the US, French, and other key global markets, and translate them into actionable growth strategies for our clients
Build partnerships with high-growth DTC founders and brands to inform and validate marketing innovation
Define repeatable best practices that can be systemised across clients
Monitor profitability and CAC targets in line with client P&LS
Improve the accuracy of growth forecasting, ensuring less than 10% variance in projected vs. actual spend
Collaborate with the CEO on financial planning and budget allocation
Evaluate the business impact of all marketing strategies and optimise spend accordingly
Requirements:
Experience working with e-commerce and/or DTC brands, particularly in the beauty and wellness sectors, with a deep understanding of their growth dynamics and performance challenges
6+ years in digital growth roles, with a strong track record in performance marketing and orchestrating effective multi-channel strategies
Deep expertise across paid media, influencer performance models, creative optimisation, and CRM-driven retention
Strong analytical mindset, capable of translating complex performance data into clear, actionable growth strategies
Demonstrated leadership in cross-functional environments and confident collaboration with C-level stakeholders
Excellent communication, prioritisation, and decision-making skills, with a strong bias for performance and results