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At Wave, we help small businesses to thrive so the heart of our communities beats stronger. We're looking for a Director of Growth Marketing who can turn our product-led motion into a revenue engine. This leader will own the growth marketing strategy and execution across the entire customer lifecycle — while ensuring the systems, data, and processes are in place to measure and scale impact. You’ll be accountable for building predictable, marketing-sourced and influenced revenue, aligning growth strategy with product adoption, and ensuring marketing operations delivers the precision and insights needed to fuel ARR growth.
Job Responsibility:
Develop and own the growth marketing strategy to drive acquisition, activation, and expansion with clear revenue targets
Lead multi-channel campaigns, optimizing for CAC, conversion, and product adoption
Drive lifecycle marketing (email, in-app, nurture, advocacy) to increase adoption, reduce churn, and maximize LTV
Partner with Product on in-app growth loops (onboarding flows, upsell paths, referrals) to improve activation and monetization
Build, test, and scale growth experiments with a focus on speed, measurable outcomes, and repeatability to uncover new revenue levers
Partner with Data and Product to define PLG metrics (PQLs, activation, expansion) and optimize funnel performance
Lead, support & coach multi-disciplinary team accountable for the acquisition, activation & retention of customers
Own the marketing tech stack and data foundation to ensure accurate attribution, funnel visibility, and actionable insights
Establish scalable campaign operations processes, including lead scoring, routing, tracking, and attribution
Build dashboards and reporting that tie marketing efforts directly to conversion and revenue outcomes
Partner with Finance on forecasting, budget allocation, and revenue modeling to maximize ROI
Identify opportunities to automate workflows and increase efficiency across the team
Requirements:
10+ years of experience in B2B SaaS marketing
at least 7 years leading growth marketing with revenue accountability
proven success scaling demand and revenue in a product-led growth environment
deep understanding of PLG metrics: PQLs, activation, CAC/LTV, expansion, and NRR
expertise in marketing automation platforms (e.g. Braze), analytics (Looker, GA), and experimentation tools
data-driven operator who can link campaigns to business outcomes and present insights with clarity to executives
excellent cross-functional collaboration skills
proven ability to partner with Product, Finance, and Data
leadership experience: able to hire, coach, and inspire a team across growth and ops disciplines
comfortable operating in a fast-paced, scaling environment with a bias for action and experimentation