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We’re looking for a Growth Marketing Director to own and scale Pleo’s growth marketing engine to drive efficient customer acquisition, activation, retention and expansion across Pleo’s markets. This is a senior leadership role with accountability for paid acquisition, organic growth (SEO/AEO), lifecycle marketing and full-funnel performance optimisation.
Job Responsibility:
Drive Efficient Customer Acquisition: Own paid channels, SEO/AEO, and marketing website performance to generate high-quality demand at the right cost
Scale Lifecycle Marketing: Build and execute programs that activate trials, drive adoption, retain customers, and expand revenue
Optimise the Full Funnel: Set channel strategy, run experiments, allocate budget based on marginal returns, and ensure acquisition and lifecycle work as one system
Turn Strategy into Execution: Partner with Brand, PMM, Sales, RevOps, and Product to coordinate launches, improve pipeline quality, and drive revenue impact
Measure What Matters: Define metrics that reflect business impact, move beyond last-click attribution, and use insights to guide investment decisions
Build the Team: Lead and develop senior marketers, set high standards for execution, and create scalable ways of working
Requirements:
10+ years in growth or performance marketing roles, ideally in B2B SaaS or fintech
Proven success operating across both PLG (self-serve) and Sales-led (AE/CSM) models
A deep understanding of paid growth channels and a rigorous approach to experimentation
Proven ability to operate at both strategic and executional levels
Experience leading senior teams and influencing cross-functional partners
A background in scaling high-growth companies where you are comfortable with ambiguity
What we offer:
Your own Pleo card (no more out-of-pocket spending!)
Lunch is on us for your work days - enjoy catered meals or receive a lunch allowance based on your local office
Comprehensive private healthcare - depending on your location, coverage options include Vitality, Alan or Médis
We offer 25 days of holiday + your public holidays
Option to purchase 5 additional days of holiday through a salary sacrifice
We use MyndUp to give our employees access to free mental health and well-being support