Director of Growth Marketing Job at GitGuardian (Paris)

Director of Growth Marketing

GitGuardian

Location:
France , Paris

Category:
-

Contract Type:
Not provided

Salary:

Not provided

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Job Description:

This is a high-ownership role at the center of GitGuardian's growth story. You'll report directly to the CMO and lead a cross-functional team spanning Demand Generation, Field Marketing, and GTM Engineering: the three functions that together drive pipeline, activate the market, and keep our go-to-market engine running efficiently. GitGuardian operates internationally. North America is our largest market, but we also have a strong traction in western and northern Europe. You'll work in close alignment with the VP of GTM based in New York, and with our VP of Sales in Paris, sitting at the intersection of marketing strategy and revenue execution. This is not a role for someone who wants to manage programs at arm's length. You'll be expected to set the direction, build the systems, develop the team, and hold the pipeline number.

Job Responsibility:

Own the pipeline engine: set the demand gen strategy across all channels (paid, organic, ABM, PLG-to-enterprise motions) and hold the team accountable to pipeline targets
Lead ABM at scale: build and refine account-based programs targeting F500 and mid-market enterprise accounts across key verticals, in close partnership with Sales and RevOps
Drive channel efficiency: continuously optimize spend allocation, CAC, and funnel conversion across paid digital, content syndication, webinars, and direct outreach programs
Develop the Sales & BDR interface: define how marketing-sourced leads are handed off, nurtured, and followed up, ensuring tight alignment with the BDR team on SLAs and qualification criteria
Own the event strategy and execution: set the portfolio of events (owned, sponsored, partner-led) that generate pipeline and build brand presence in the US security market, including flagship events like RSA, Black Hat, ISACs, and GitGuardian-hosted practitioner events
Activate regional GTM: deploy field programs that support territory-level sales goals, from executive dinners and lunch & learns to hands-on security workshops
Build a community presence: develop relationships with the practitioner communities (DevSecOps, AppSec, IAM) that GitGuardian serves, in partnership with the Content and Brand team
Lead GTM tech stack decisions: in partnership with RevOps, own the tooling layer that powers marketing execution: intent data, enrichment, automation, and attribution infrastructure
Drive GTM efficiency: identify and eliminate friction in the lead and account journey from first touch to SQL, using data and tooling as force multipliers
Enable AI-powered GTM programs: leverage the emerging stack of AI-native GTM tools to scale personalization, outreach quality, and campaign velocity
Own the growth roadmap: translate the company's ARR ambitions into a quarterly marketing plan with clear investments, expected returns, and accountability mechanisms
Develop the team: manage, coach, and recruit across Demand Gen, Field Marketing, and GTM Engineering
build a team that can scale with the company
Report to the CMO and executive committee: present pipeline performance, channel effectiveness, and strategic recommendations at the executive level
bring both numbers and judgment to the table
Operate as a senior GTM partner: work closely with the VP of GTM, Sales leadership, and RevOps to align on targets, account priorities, and quarterly plays

Requirements:

10+ years of experience in B2B marketing, with a meaningful portion in demand generation, growth, or integrated marketing leadership
Background in the cybersecurity industry, or a closely adjacent technical category
Proven track record owning pipeline targets: you've had a number, you've hit it, and you can explain how
Experience managing cross-functional marketing teams, including demand gen and field
bonus if you've managed technical marketers or GTM engineers
Deep understanding of enterprise GTM motions: multi-touch ABM, sales-marketing alignment, BDR programs, and the full funnel from intent signal to closed deal
High business acumen: you think in terms of revenue, not activities
you're comfortable in a room with the VP of Sales or CFO
Hands-on and strategic in equal measure: you can set a six-month roadmap and then roll up your sleeves to unblock a campaign launch the next morning

Nice to have:

Experience marketing to both technical and executive audiences
Familiarity with AppSec or IAM tooling landscape
GTM engineering fluency: you've worked directly with tools like Clay, HubSpot, or custom automation stacks
Prior experience at a company scaling to $100M+ ARR in the enterprise market
International team management experience

What we offer:

Package that includes BSPCE
Lunch voucher (Swile, 12€ at 50%)
Sponsored Wellpass (gymlib)
Non-charged health insurance for children (Sidecare / Generali)
Up to €300 to improve your home office set-up
Yearly holiday allowance
Referral bonus of 4000€ for any new Guardian we might hire thanks to you
Team building: monthly budget dedicated to each employee that you can spend as you wish, with colleagues (latest examples to date: Michelin star restaurant, karaoke, stand-up show, kitesurfing week-end, ...)
Remote policy: hybrid (3 days/week at the office in Paris)
Opportunities for career development in the long term

Additional Information:

Job Posted:
May 15, 2026

Employment Type:

Fulltime

Work Type:

Hybrid work

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