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Director of growth marketing

Germany · Job Posted March 26, 2026
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Job Description

As we accelerate our international expansion, we’re looking for an experienced Director of Growth Marketing to lead our EMEA growth engine – across all acquisition and retention levers. If you have experience both as a hands-on keyboard performance marketer and managing a team, you’re data-driven, creative, and a strategic marketing leader with deep DTC experience, this is your invitation to get in the kitchen and help us build something extraordinary.

Job Responsibility

  • Set the growth vision for the region and lead the full-funnel 360 degree digital strategy across channels: paid media, creative, analytics, organic social, owned media, earned media, influencer, affiliate, CRO, SEO
  • Drive customer acquisition, retention, and lifetime value – blending global frameworks with regional nuance
  • Hire, lead, and mentor a high-performing regional Growth Marketing team for the EMEA Hub
  • Develop digital growth strategies and KPIs to measure strategies across the specified channels
  • Serve as an experienced partner to EMEA leadership by contributing insights that shape broader business strategies and country growth plans
  • Build strong relationships with cross-functional peers to ensure campaign planning, execution, and measurement excellence
  • Drive collaboration and communication between performance and creative functions, optimizing for results
  • Represent the EMEA region in global marketing forums
  • Define and lead Growth Marketing Strategy for each EMEA market
  • Adapt and execute global campaigns with regional nuance
  • Conduct ongoing market analysis to identify emerging trends and competitive opportunities
  • Partner with local stakeholders to deliver impactful market activations and co-branded partnerships
  • Build and maintain performance dashboards to track KPIs
  • Own regional marketing reporting and present insights during business reviews
  • Continuously analyze performance data to identify trends and growth opportunities
  • Lead full-funnel performance marketing across various platforms
  • Define the channel strategy and testing frameworks for efficient spending and growth
  • Oversee daily campaign execution and optimization
  • Develop and maintain audience segmentation strategies
  • Oversee EMEA social strategy spanning organic, paid, and influencer activity
  • Partner with the global content team to produce creator-led content
  • Monitor platform trends and audience sentiment to identify new opportunities

Requirements

  • 8–10 years of experience in growth/performance marketing roles
  • 3-5 years of hands-on experience managing execution across growth marketing channels
  • Strong analytical capabilities with a deep understanding of attribution and cohort analysis
  • Skilled in creative testing and funnel optimization
  • Fluent in English and German
  • additional European languages are a plus

Nice to have

additional European languages are a plus

What we offer

  • Competitive compensation and annual bonus potential
  • Remote-friendly, international culture with autonomy
  • Cookware perks – upgrade your kitchen!
  • Opportunity to shape the future of HexClad’s global growth engine across EMEA

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