Director of Growth Marketing

• Lead, manage, and optimize digital advertising campaigns across various platforms, including Search, Performance Max, YouTube, and Display, with a strong focus on increasing lead volume, enhancing lead quality, and optimizing cost-per-lead and cost-per-case performance
• Develop and implement disciplined campaign architectures, comprehensive keyword strategies, audience layering, advanced bidding logic, and meticulous negative management
• Design and execute structured testing roadmaps for ad copy, bidding strategies, landing pages, and targeting to achieve measurable efficiency gains and continuous improvement
• Monitor daily campaign pacing, budget delivery, and performance volatility, proactively identifying and resolving inefficiencies to maintain optimal campaign health
• Ensure accurate tracking and attribution across analytics platforms, tag management systems, call tracking solutions, and CRM integrations
• Troubleshoot and resolve lead flow issues, pixel discrepancies, tagging errors, and routing problems in close collaboration with analytics and intake teams
• Conduct in-depth analysis of full-funnel performance, from initial click through to qualified leads and retained cases, providing actionable optimization recommendations
• Collaborate with creative teams to guide messaging, offers, and asset requests, leveraging performance data and search intent insights
• Deliver clear, concise reporting on spend, lead generation, cost-per-lead, projections, and down-funnel insights to executive leadership

• 8+ years of hands-on experience in digital advertising, specifically within a lead generation or high-intent acquisition environment
• Strong command of Search, Performance Max, YouTube, Display, and automated bidding strategies (e.g., tCPA, tROAS, value-based bidding)
• Proven experience managing monthly budgets (minimum $1M per month) with clear accountability for return on investment
• Proficiency in analytics platforms, tag management systems, and troubleshooting attribution or tracking discrepancies
• Experience working in call-based or intake-driven environments where lead quality directly impacts revenue outcomes
• Demonstrated ability to operate independently in a fast-paced, high-ownership environment, driving initiatives from conception to completion

Experience with advanced attribution models

• health benefit contributions
• retirement plans with match
• flexible spending accounts