Director of Go To Market Operations and Platforms Job at Brandwatch

Director of Product Marketing, Compute

HPE is looking for a Director of Product Marketing to build and lead a high perf...

Location

United States

Salary:

138500.00 - 335500.00 USD / Year

Hewlett Packard Enterprise

Expiration Date

Until further notice

Requirements

10+ years in product marketing specifically, with recent senior roles in B2B product marketing
5+ years of direct people leadership experience
5+ years in the compute platform market
Solid understanding of marketing functions, to effectively partner with other teams and get the best outcomes
An ability to sift through all the jargon to tell a clear, differentiated story that resonates in the market
Strong writing and presentation skills, with a bias toward keeping content development close to you
A growth-oriented people leader with a history of developing high performing teams
Ability to get work done through others and operate at scale

Job Responsibility

Build a high functioning product marketing team, including assessing the required skills on the team, providing ongoing coaching and development, performance management, and recruiting new talent to fill gaps
Collaborate with Business Units and Sales specialist teams to Develop annual go-to-market strategy that lays out the target audiences, hero products, key positioning, and customer needs for the fiscal year, upon which all outbound marketing will be based
Own the messaging and positioning for our core products, understand our buyer personas and develop clearly differentiated and relevant content that resonates for each customer segment
Lead cross-functional team to launch new products and capabilities to our customers and drive ongoing thought leadership in the relevant markets
Develop a full set of materials to improve the ability of our sales, marketing, and revenue teams to successfully capture product demand, including building writing and presentation skills on the team rather than outsourcing
Drive cross-functional development of demand programs to grow the HPE share in target areas, Capture customer demand including thought leadership, content marketing, events, ABM, and earned media
Collect and communicate customer, competitive and industry insights, to ensure marketing teams stay closely connected to external trends rather than internal forces
Act as an advocate across teams for: marketing within the Business Unit, voice of the customer advocate within the product organization, BU advocate within the broader marketing team
Track and consume competitive intelligence from multiple sources and act as a subject matter expert on competitive activity within the company

What we offer

Health & Wellbeing
Personal & Professional Development
Unconditional Inclusion

Fulltime

Marketing Director

Our client is a green energy / utility company with great values, mission, cultu...

Location

United States

Salary:

Not provided

80Twenty

Expiration Date

Until further notice

Requirements

Proven success in scaling ad campaigns with measurable results
Deep experience with Google Ads, YouTube Ads, and Meta Ads Manager
Proficiency in AI tools (e.g., ChatGPT, Midjourney, Claude) for creative and strategic applications
Familiarity with Go High Level automations and CRM workflows
Strong leadership experience managing creative, media, and automation teams
Excellent grasp of marketing psychology, copywriting, and data analytics

Job Responsibility

Overseeing all paid media strategy and creative operations, ensuring exceptional performance across multiple platforms
Maintaining strong Return on Ad Spend across Google Search, YouTube, and Meta, deploying data-driven strategies that translate directly into leads, conversions, and brand growth
Lead a creative team and personally execute high-level marketing decisions
Oversee creative development for all marketing assets—video, copy, and design
Utilize AI tools for copywriting, targeting optimization, and creative testing
Manage and expand automations to improve lead flow and nurturing
Lead multiple client campaigns while prioritizing performance for a major client
Analyze campaign data, adjust strategies in real time, and report directly to executive leadership
Inspire and guide creative teams to produce world-class content that converts

Marketing Director

Our client is a green energy / utility company with great values, mission, cultu...

Location

Salary:

Not provided

80Twenty

Expiration Date

Until further notice

Requirements

Proven success in scaling ad campaigns with measurable results
Deep experience with Google Ads, YouTube Ads, and Meta Ads Manager
Proficiency in AI tools (e.g., ChatGPT, Midjourney, Claude) for creative and strategic applications
Familiarity with Go High Level automations and CRM workflows
Strong leadership experience managing creative, media, and automation teams
Excellent grasp of marketing psychology, copywriting, and data analytics

Job Responsibility

Overseeing all paid media strategy and creative operations, ensuring exceptional performance across multiple platforms
Maintaining strong Return on Ad Spend across Google Search, YouTube, and Meta, deploying data-driven strategies that translate directly into leads, conversions, and brand growth
Lead a creative team and personally execute high-level marketing decisions
Oversee creative development for all marketing assets—video, copy, and design
Utilize AI tools for copywriting, targeting optimization, and creative testing
Manage and expand automations to improve lead flow and nurturing
Lead multiple client campaigns while prioritizing performance for a major client
Analyze campaign data, adjust strategies in real time, and report directly to executive leadership
Inspire and guide creative teams to produce world-class content that converts

Senior Marketing Director

VideoAmp is on a mission to create the best employee and workplace experience wh...

Location

United States , New York

Salary:

185000.00 - 200000.00 USD / Year

VideoAmp

Expiration Date

Until further notice

Requirements

8-10 years of marketing experience with at least 4 years in performance marketing, marketing operations, or growth marketing roles
Deep expertise in marketing analytics and data-driven decision making—you're equally comfortable in Excel, and marketing dashboards
Strong technical proficiency with CRM systems (Salesforce required), marketing automation platforms, and analytics tools (Google Analytics, etc.)
Proven track record of implementing and optimizing MarTech stacks at B2B companies
Experience establishing measurement frameworks and tracking ROI across diverse marketing channels
Demonstrated ability to translate complex data into clear insights and recommendations
Strong operational mindset with experience building processes and workflows that scale
Excellent project management skills with ability to manage multiple workstreams simultaneously
B2B technology or SaaS experience required

Job Responsibility

Design, execute, and optimize email marketing strategy to drive engagement, nurture leads, and convert opportunities
Manage marketing's use of CRM, including lead scoring, segmentation, campaign tracking, and MQL generation to ensure seamless handoff to Sales
Coordinate with Product Marketing on product launches and go-to-market email campaigns
Partner with Revenue Operations and Sales teams to ensure accurate attribution and lead tracking
Lead and optimize VideoAmp's MarTech stack including marketing automation, analytics, and content management systems
Oversee website strategy, management, and optimization to drive conversions and support the customer journey
Implement and maintain tracking infrastructure, attribution models, and data integrations across all marketing systems
Build efficient operational processes and workflows to enhance scalability and productivity across the marketing organization
Establish and maintain comprehensive ROI tracking across all marketing channels including events, email campaigns, webinars, sponsorships, press coverage, and digital advertising
Build reporting systems and dashboards that provide actionable insights into marketing performance, attribution, and funnel metrics

What we offer

Equity
Discretionary and flexible paid time off
In addition to standard US holidays off, VideoAmp employees receive a full week off for Summer Break and another full week off for Winter Break
Comprehensive medical, dental, and vision benefits for you and your dependents - including multiple options fully covered by VideoAmp
Professional and personal support with licensed therapists and career coaches
Unlimited financial wellness sessions with Origin financial advisors
401k Plan
Pre-Tax Savings Plans, HSA & FSA
$10,000 towards services and treatments that support family planning
Cell Phone Reimbursement

Fulltime

Director, Product Marketing

Reporting to the VP of Product Marketing & GTM Enablement, the Director of Produ...

Location

United States

Salary:

182800.00 - 210000.00 USD / Year

Spring Health

Expiration Date

Until further notice

Requirements

10+ years of product marketing experience, with significant experience in enterprise software or platform-based products
Proven experience leading product marketing for a portfolio of products while maintaining a coherent, differentiated narrative
Strong commercial instincts, with a deep understanding of enterprise sales cycles, buyer journeys, and competitive deal dynamics
Exceptional ability to craft positioning and messaging that resonates with executive and buyer audiences
Demonstrated track record of successful product launches that drove measurable business outcomes
Comfortable operating at both strategic and tactical levels—setting vision while remaining hands-on when needed
Experience influencing product roadmaps through market, customer, and competitive insights
Thrives in ambiguity and fast-paced, evolving environments

Job Responsibility

Serve as a strategic partner to Product, translating market, customer, and competitive insights into actionable product and business recommendations
Architect and lead the end-to-end go-to-market process, transforming product capabilities into coordinated, high-impact launches
Drive launch excellence across messaging, enablement, campaigns, and cross-functional execution
Roll up your sleeves to lead or support priority launches and campaigns as needed
Own and evolve Spring Health’s core platform messaging and value proposition across audiences and channels
Develop scalable messaging frameworks, sales narratives, and playbooks that enable teams to clearly differentiate Spring Health in competitive deals
Craft high-impact product narratives for executive communications, company keynotes, and customer advisory boards
Lead, mentor, and grow a high-performing team of product marketers, fostering a culture of collaboration, accountability, and innovation
Define the product marketing org strategy, including hiring plans, operating model, goals, KPIs, and budget ownership

What we offer

Health, Dental, Vision benefits start on your first day
Access to One Medical accounts
HSA and FSA plans available
Spring contributing up to $1K for HSAs
Employer sponsored 401(k) match of up to 2%
Yearly allotment of no cost visits to the Spring Health network of therapists, coaches, and medication management providers for you and your dependents
Competitive paid time off policies including vacation, sick leave and company holidays
Parental leave of 18 weeks for birthing parents and 16 weeks for non-birthing parents at 6 months tenure
Access to Noom, a weight management program
Access to fertility care support through Carrot

Fulltime

Sr. Director, Solutions Marketing

We are looking for a strategic, hands-on Sr. Director, Solutions Marketing to le...

Location

United States

Salary:

Not provided

OutSystems

Expiration Date

Until further notice

Requirements

12+ years of experience in product marketing, sales strategy, or go-to-market consulting roles in B2B SaaS/tech, ideally in platforms, app dev, AI, or enterprise tech
Proven ability to build and operationalize high-impact GTM motions focused on specific customer use cases or solutions
Strong understanding of enterprise buying groups, value selling, and sales enablement
Strategic thinker with exceptional storytelling skills — able to translate technical capabilities into business value for both CIO and LOB audiences
Strong working knowledge of B2B demand generation strategies and how to reach target buyers and progress them through the sales funnel
Comfortable navigating matrixed organizations and building alignment across Product, Marketing, and Sales

Job Responsibility

Define and prioritize GTM plays tied to high-value use cases for custom agents and applications that align with OutSystems’ strengths and customer needs
Develop playbooks, messaging frameworks, competitive positioning, and sales enablement assets tailored to each play. Messaging frameworks should include outcome based stories for both technical and business buyers
Define the key personas who are relevant to each use case, drive persona-specific messaging, and work with Marketing Operations to ensure we have a strategy to acquire and reach these personas
Partner closely with Product Marketing (platform), Product, and Sales to ensure plays are differentiated, aligned to roadmap, and executable in the field. Ensure that use case specific messaging strikes the right balance of conveying use case specificity while staying consistent with core platform messages
Work with Sales Leaders, Sales Enablement and Professional Services to launch, train, and reinforce GTM plays globally
Collaborate with Demand Generation and Campaigns teams to develop campaign briefs and content strategies that activate each play in the market
Continuously analyze performance of plays across funnel stages, using insights to optimize messaging, segmentation, and sales materials
Champion a test-and-learn mindset, piloting plays with select regions or segments before broader rollout

What we offer

A company that is always growing, changing, and innovating
Real career opportunities
Work colleagues that are as smart, hard-working, and driven as you
Disrupting the status quo is in our DNA
We ask “why” a lot
Inclusive culture of diversity
Equal opportunity employer

Fulltime

Senior Product Manager - Digital Experience, Virtual Consultation

The Senior Digital Product Manager is responsible for driving the vision, strate...

Location

United States , Pewaukee; Boston; Rockford; Denver; Wixom

Salary:

131200.00 - 185000.00 USD / Year

Energy Systems

Expiration Date

Until further notice

Requirements

Bachelor’s degree or equivalent knowledge
8+ years of experience as a Product Manager/Owner working in an agile environment or similar digital product management role
Experience leading large-scale high business impact digital platforms with a meaningful go-to-market component
Experience with products that bridge digital experience and physical experience then translate into physical world outcomes. Home services a plus
Experience managing product roadmaps and backlogs in a complex highly matrixed environment
Experience developing products incorporating personalization and AI for customized outcomes
Experience with commerce products, especially B2B2C
Knowledge of agile scrum methodology
Strong ability to influence across a matrixed organization
Ability to understand and synthesize complex business and technical requirements

Job Responsibility

Go-to-market Strategy and digital experience innovation
Define the consumer and installer journey for digital quoting
Define opportunity for digital consumer and installer tools, identifying unmet needs and priority areas
Leverage financial KPIs to build the business case for technology investment
Stay ahead of industry trends, competitor strategies, and emerging technologies to inform strategic direction
Champion innovation within the strategy, identifying opportunities for differentiation, efficiency, and user delight
Product Strategy
Define and evolve vision for virtual selling and quoting capability across Generac’s consumer and installer touchpoints
Align priorities with enterprise go to market strategy and product go to market strategy
Own the end to end product performance, leveraging performance KPIs, analytics and user feedback

What we offer

medical, dental and vision plans
life, long-term disability, flexible spending and health savings accounts, accrued paid time off, 8 paid Holidays and 401(k) retirement benefits
variable compensation including short term and long-term incentives

Fulltime

Director, Sales Strategy Enablement

At Small Medium Enterprises and Channel (SME&C), we are leading a fast-growing, ...

Location

United States , Redmond

Salary:

130900.00 - 251900.00 USD / Year

Microsoft Corporation

Expiration Date

Until further notice

Requirements

Bachelor's Degree in Business Administration, Marketing, Finance, Engineering, or related field AND 5+ years experience in business consulting, sales, sales operations, information technology (IT), account management, business development, marketing, IT field sales, or a related field OR equivalent experience
6+ years experience in in Near Term Strategy (2 years out), Management Consulting, Sales, or Finance
Master's Degree in Business Administration or related field AND 5+ years of marketing, strategy, sales, sales leadership, program management, project management, business planning, consulting, banking, finance, economics, and/or partner organization experience OR Bachelor's Degree in Business, Finance, Economics, Computer Science, or related field AND 7+ years of marketing, strategy, sales, sales leadership, program management, project management, business planning, consulting, finance, economics, and/or partner organization experience OR equivalent experience

Job Responsibility

Cross Functional Joint Planning: Establishes and maintains key points of contact with internal teams (e.g., Finance, Marketing, Engineering, Field Sales). Manages and cultivates relationships with leaders of internal teams. Builds relationships with senior leadership executives (e.g., Directors, General Manager [GM] level, Corporate Vice President [CVP]). Acts as an advisor to senior leadership on a particular area of expertise and market awareness to inform strategic sales planning decisions. Demonstrates influences through partners across multiple divisions. Influences for impact by motivating others to buy into vision and execution. Drives alignment and influence towards common goal, Maintains awareness about business transformation and growth across Horizon 2 and Horizon 3 initiatives. Challenges status quo to drive business transformation
Problem Solving and Insights: Synthesizes findings into insights across sales projects, including implications that inform sales go-to-market objectives, leveraging executive presence to influence decisions and proactively identifying expansive ideas for field and partner sales strategy. Leverages insights to develop recommendations and seeks to provide thought leadership (e.g., sales trend identification, implications of competitor moves, solution area gaps) around potential future growth opportunities and strategic issues for Microsoft sales processes. Creates frameworks and methodologies to drive problem solving and insights. Shares knowledge with peers
Sales Insights, Readiness, and Activation: Collaborates with business, platform, and tools super-users to provide updates and report key metrics needed to assist sales and partner teams to drive the sales business forward. Addresses any tools, platform, or business escalations when needed. Oversees the tools catalogue and the Microsoft Data Dictionary. Collaborates with key stakeholders across Microsoft (e.g., Marketing & Operations [M&O], Go to Market [GTM], Worldwide Commercial Business [WCB]) to update the platforms and tools. Provides insights into the Sales market, acts as a business conduit to broader internal and external stakeholders and adjusts plans when required to exceed business outcomes. Provides support success measurements based on data from tools and platforms. Communicates with field sales on business updates and plans within multiple regions. Shares knoweldge with peers
Sales Landing: Acts as a knoweldgeable professional and defines landing strategies across various Microsoft sales and planning activities (e.g., Consulting Sales Strategy, Sales Model, Pre-Sales Model, Account and Territory Planning, etc.). Collaborates with Field and Corporate leaders to identify planning focus areas and cases for change. Integrates change management communicated by senior level stakeholders, and ensures compliance. Leads, manages, and adjusts plans and plays to achieve desired business outcomes. Addresses escalations from field and corporate stakeholders. Ensures continuous improvement by providing feedback to product team
Sales Market Research and Analysis: Coaches and guides others in collecting and interpreting market-based research (e.g., product reports, previous sales revenue, geographic sales data, stakeholder feedback, etc.) including researching existing business and identifying new spaces for Microsoft sales strategies and solution areas. Conducts analyses (e.g., financial modeling, product consumption forecasting, competitor trends) and leverages analyses of others to synthesize information. Creates initial framing for strategic sales questions with limited input and delivers structured output from analyses
Sales Strategy Project/Program Leadership: Develops, drives, and executes multiple Sales Strategy projects/programs and teams across organizational boundaries as a project lead through defining plans, goals, deliverables, feedback, resource balancing, and timing expectations. Proactively identifies complex roadblocks and addresses them. Initiates and drives multiple projects and topic areas including project plans, recommendations, impact, and syndication across groups. Identifies, evaluates, and proposes new project work/deals based on unmet needs
Other: Embody our Culture and Values

Fulltime

Director of Go To Market Operations and Platforms

Brandwatch

Location:
Canada

Category:
IT - Administration

Contract Type:
Not provided

Salary:

Job Description:

Job Responsibility:

Requirements:

Additional Information:

Job Posted:
December 06, 2025

Looking for more opportunities? Search for other job offers that match your skills and interests.

Similar Jobs for Director of Go To Market Operations and Platforms

Director of Product Marketing, Compute

Marketing Director

Marketing Director

Senior Marketing Director

Director, Product Marketing

Sr. Director, Solutions Marketing

Senior Product Manager - Digital Experience, Virtual Consultation

Director, Sales Strategy Enablement

Director of Go To Market Operations and Platforms

Brandwatch

Location:Canada

Category:IT - Administration

Contract Type:Not provided

Salary:

Job Description:

Job Responsibility:

Requirements:

Additional Information:

Job Posted:December 06, 2025

Looking for more opportunities? Search for other job offers that match your skills and interests.

Similar Jobs for Director of Go To Market Operations and Platforms

Director of Product Marketing, Compute

Marketing Director

Marketing Director

Senior Marketing Director

Director, Product Marketing

Sr. Director, Solutions Marketing

Senior Product Manager - Digital Experience, Virtual Consultation

Director, Sales Strategy Enablement

Location:
Canada

Category:
IT - Administration

Contract Type:
Not provided

Job Posted:
December 06, 2025