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Brandwatch Logo Brandwatch · IT - Administration

Director of Go To Market Operations and Platforms

Canada · Job Posted December 06, 2025

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Job Description

The Director of Go To Market Operations and Platforms drives solutions and processes that enable GTM success, improve seller productivity, and optimize our sales technology stack. This global role oversees sales support/deal desk, change management, and master data governance while shaping sales process transformation to significantly impact seller, customer, and partner experience. This position reports to the VP of Revenue Operations and leads a team of 10-20 professionals across multiple operational functions.

Job Responsibility

  • Lead, mentor, and develop a team of 10-20 operations professionals across deal desk, data governance, and platform management functions
  • Build high-performing teams through strategic hiring, performance management, and career development
  • Foster collaborative culture and cross-functional alignment within the operations organization
  • Establish clear accountability frameworks and performance metrics for team success
  • Drive connected seller experience through evolution of Salesforce, CPQ, and related sales applications
  • Own advocacy, demand planning, and business readiness for sales technology initiatives
  • Develop GTM tools roadmap with IT, ensuring strategic alignment and resource optimization
  • Lead CRM consolidation to eliminate redundancy, align data, and reduce operational complexity
  • Champion AI/ML integration across the sales tech stack for enhanced analytics and personalization
  • Oversee global Deal Desk/Sales Support function for pricing, quoting, contracting, and approvals
  • Streamline deal execution, reduce cycle times, and enforce compliance
  • Implement process excellence and automation to improve seller productivity
  • Lead change management strategies for sales process and platform transformations
  • Drive adoption through structured enablement programs and success metrics
  • Oversee master data governance ensuring GTM data integrity and compliance
  • Define standards for data management and reporting to support decision-making

Requirements

  • Innovative, process-driven mindset
  • Strong leadership across people, process, and technology
  • Experience leading GTM organizations through CRM consolidation
  • Experience leading GTM organizations through CPQ transformation
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