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Director of Global Digital Marketing

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Robert Half

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Location:
United States , Farmington Hills

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Category:
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Contract Type:
Employment contract

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Salary:

Not provided
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Job Description:

We are looking for a highly skilled Director of Global Digital Marketing to lead strategic initiatives across web platforms, social media channels, and digital campaigns. This role requires a dynamic leader who can align global priorities with regional execution, ensuring a cohesive and impactful digital presence. Based in Farmington Hills, Michigan, this position offers the opportunity to shape digital strategies that drive engagement and deliver measurable results. This is a remote flexible opportunity, but looking for local Michigan based Global Marketing Directors open to travel as needed.

Job Responsibility:

  • Develop and execute content strategies for websites and social media channels to ensure alignment with organizational objectives and standards
  • Collaborate with senior leadership and global digital teams to prioritize initiatives and maintain consistency across platforms
  • Oversee the architecture, content governance, and performance optimization of global websites and social media accounts
  • Lead the creation and implementation of regional social media strategies across platforms such as LinkedIn, Instagram, and X
  • Manage and guide global support staff to ensure smooth day-to-day operations and high performance
  • Coordinate with web development teams to handle site enhancements, migrations, and new launches across regions
  • Drive search engine optimization (SEO) efforts and manage external SEO partners to enhance regional search visibility
  • Lead digital campaigns and audience acquisition through engaging web experiences and targeted social media efforts
  • Monitor and evaluate digital performance metrics using tools like Google Analytics, SEMrush, and Brandwatch, delivering actionable insights to stakeholders
  • Collaborate with marketing and communications teams to ensure digital efforts support overall business goals and key service lines

Requirements:

  • A minimum of 5-7 years of experience in leadership roles within digital marketing, web, or social media
  • Proven expertise in managing complex, multi-region websites and enterprise social media accounts
  • Strong understanding of web platforms, social media algorithms, SEO, and digital performance analytics
  • Experience working in a matrixed, global organization, with the ability to manage priorities across time zones
  • Exceptional communication skills, both written and verbal, with the ability to convey technical concepts in clear business terms
  • Highly organized, with the ability to manage multiple projects simultaneously
  • Familiarity with real estate, consulting services, or B2B industries is a plus
  • Demonstrated interest in emerging technologies, including AI, and their application in digital marketing

Nice to have:

  • Familiarity with real estate, consulting services, or B2B industries
  • Demonstrated interest in emerging technologies, including AI

Additional Information:

Job Posted:
May 03, 2026

Employment Type:
Fulltime
Work Type:
Remote work
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