Director of Field Marketing Job at Crusoe (San Francisco)

Job Description

As the Director of Field Marketing, you will be responsible for transforming our events strategy from a foundational function to a key driver of business growth and brand leadership. This role is not just about logistics; it's about elevating our presence, building meaningful connections, and creating unforgettable brand experiences that showcase our innovation and market leadership.

Job Responsibility

Strategic Event Portfolio Management
Executive Thought Leadership and Keynote Strategy
First-Party Event Expansion and Innovation
Building a Customer Advocacy Ecosystem
Data-Driven Decision-Making
Team and Agency Leadership

Requirements

A proven track record with at least 7-10 years of progressive experience in experiential marketing, event management, with a minimum of 5 years in a leadership or senior role
Demonstrated ability to develop and execute comprehensive, data-driven event and experiential marketing strategies that align with broader business objectives and brand goals
Proven experience in building, leading, and mentoring a high-performing team
Expertise in managing large, complex budgets, including forecasting, vendor negotiation, and cost optimization
Exceptional organizational and project management skills, with the ability to oversee multiple complex projects simultaneously
A track record of successfully partnering with and influencing key internal stakeholders
A deep understanding of audience and customer behavior
A strong creative vision with the ability to think outside the box
Excellent written and verbal communication skills
Proficiency in defining key performance indicators (KPIs), analyzing event data, and using those insights to optimize future strategies
Ability to thrive in a fast-paced, dynamic environment and handle the operational realities and travel required for events

Nice to have

Bachelor's degree in Marketing, Communications, Business, or a related field
Certifications such as CMP (Certified Meeting Professional)
Deep familiarity with the industry landscape, key third-party events, and the vendor ecosystem
Experience in developing and managing customer advisory boards, reference programs, or similar advocacy initiatives
Familiarity with event management platforms, CRM systems (e.g., Salesforce), project management tools (e.g., Monday.com), and marketing automation systems

What we offer

Restricted Stock Units
Health insurance package options that include HDHP and PPO, vision, and dental for you and your dependents
Employer contributions to HSA accounts
Paid Parental Leave
Paid life insurance, short-term and long-term disability
Teladoc
401(k) with a 100% match up to 4% of salary
Generous paid time off and holiday schedule
Cell phone reimbursement
Tuition reimbursement
Subscription to the Calm app
MetLife Legal
Company paid commuter benefit
$300/month

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Director of Field Marketing

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