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The Director of External Enterprise Communication is a senior leader responsible for setting and executing Brunswick’s external communications vision along side the Chief Communications Officer. This role drives enterprise-wide strategy and execution for earned media, public relations, and reputation management across the enterprise, while serving as a trusted advisor to executive leadership on external positioning, messaging, and crisis response.
Job Responsibility:
Develop and lead a comprehensive external communications strategy that aligns with Brunswick’s business goals, brand positioning, and executive priorities
Create and maintain long-range communications plans with defined goals, audiences, KPIs, and resourcing needs
Anticipate trends, opportunities, and risks across the media and reputational landscape to inform strategic direction
Shape and drive narratives that reinforce Brunswick’s leadership in innovation, sustainability, and performance
Build and execute a proactive earned media strategy across consumer, trade, business, and innovation outlets
Identify and develop thought leadership platforms for Brunswick executives across relevant external stages—media, events, and speaking forums
Cultivate strong relationships with key media contacts
Serve as the strategic lead for managing reputational risk and high-impact issues, ensuring readiness and rapid response
Provide counsel to senior leaders during sensitive or crisis situations
Lead the development of external messaging frameworks that unify corporate priorities with compelling storytelling
Draft or oversee creation of high-impact communications including press releases, executive remarks, op-eds, media statements, and issue responses
Oversee communications strategy for major corporate activations
Manage strategic corporate partnerships and external communications alliances
Define success metrics and KPIs for all external communications initiatives
Use data, media analytics, and performance insights to continuously refine strategy and drive improvement
Create regular reports and strategic readouts for senior leadership
Requirements:
Bachelor’s degree in Communications, Public Relations, Strategic Marketing, or a related field
8+ years of leadership experience in external communications, public relations, or media strategy
Demonstrated ability to develop and execute strategic communications plans at a global or enterprise level
Proven success in earned media, message development, and issues management
Exceptional writing and editing skills, with a keen ability to translate business priorities into compelling narratives
Nice to have:
Newsroom experience is a plus
What we offer:
medical
dental
vision
paid vacation
401k (up to 4% match)
Health Savings Account (with company contribution)