Director of Direct Sales

Formlabs GmbH

Location:
Germany, Berlin

Category:
Sales

Contract Type:
Not provided

Salary:

Not provided

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Job Description:

Formlabs is looking for highly motivated individuals to join us as we grow an amazing sales team and bring groundbreaking professional 3D printers to every designer, engineer, factory floor, medical and dental institution, throughout the world! Companies like Google, Tesla, Gillette, and New Balance rely on the products and services that Formlabs provides, and the list is always growing! If you are looking to be a part of a fast-growing tech company, and you want to quickly grow your sales career, Formlabs may be the place for you. Our sales team is looking for a new Director for Direct Sales to support the EMEA region. In this role, you will lead a team of direct sales representatives responding to inbound requests from tech-savvy professionals in the region. If you are an experienced sales leader with a winning spirit, technical sales acumen and a customer satisfaction focus, apply to join our team!

Job Responsibility:

Lead, develop and manage the Direct Sales team (~10 FTEs)
Consistently deliver target bookings growth in EMEA
Increase Sales Rep activity, effectiveness and efficiency
Coach Sales Reps to increase the quality and the speed of customer interactions
Hire and onboard new team members
Work across Sales teams to distill best practices, and to align between Channel (Indirect Sales) and Direct Sales teams as necessary
Collaborate cross functionally with revenue operations, sales engineering, marketing, people operations, and IT to clear obstacles and foster a culture of One Formlabs team
Partner closely with service and product teams to inform our decisions on post-sales service operations and product roadmap
Attend trade shows and participate in customer events
Lead by example, and bring a competitive drive and a winning spirit to the culture

Requirements:

5-7+ years in sales roles (primarily in B2B and hardware)
3+ years in sales leadership role(s) in a data-driven environment
Actively managed $10M in revenue
Experience in developing and deploying go-to-market strategies and systems
Fluent in English

Nice to have:

Fluency in another major European language is a plus (German, French, Italian, Spanish)

What we offer:

An inclusive, dog-friendly office with diverse and inspiring colleagues
Shares in the company (we're a double unicorn company!)
In-office catering 3x per week, plus daily free beverages and snacks
Monthly 50 EUR mobility subsidy (incl. BVG Firmenticket & Swapfiets)
Weekly yoga classes
Free mental health & well-being sessions with an external partner
Learning and development budget
Free 3D prints
Urban Sports Club discount
Supplementary, opt-in German pension scheme
Fun team events

Additional Information:

Job Posted:
December 08, 2025

Employment Type:

Fulltime

Work Type:

On-site work

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Director of Direct Sales - EMEA