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Director of Digital Marketing

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Aquent

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Location:
United States , Charlotte

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Category:
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Contract Type:
Not provided

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Salary:

160000.00 - 185000.00 USD / Year
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Job Description:

The Director of Digital Marketing will lead digital marketing strategies across a premier, multi-location platform in the Home Services/Field Services industry. In this fast-paced and highly collaborative role, you will oversee the digital strategy for the entire branch portfolio, driving hyper-local SEO, lead generation, and a dominant digital presence to support a rapidly growing enterprise. The Director of Digital Marketing will manage a team of Digital Marketing Managers, work closely with executive leadership, and provide some marketing execution as needed. The role will comprise about 75% marketing strategy and 25% marketing execution. This role is ONSITE in Charlotte, NC 4 days per week (Mon-Thurs); Fridays are WFH.

Job Responsibility:

  • Lead digital marketing strategies across a premier, multi-location platform in the Home Services/Field Services industry
  • Oversee the digital strategy for the entire branch portfolio, driving hyper-local SEO, lead generation, and a dominant digital presence
  • Manage a team of Digital Marketing Managers
  • Work closely with executive leadership
  • Provide marketing execution as needed
  • Direct and motivate an in-house team of digital marketing managers
  • Manage branch websites to ensure consistent brand standards while implementing local customization
  • Oversee a comprehensive local SEO strategy
  • Collaborate with branch General Managers to align digital strategies with specific business objectives
  • Implement and optimize lead nurturing workflows in HubSpot
  • Partner with marketing operations to optimize Tealium CDP
  • Collaborate with data engineering teams on Snowflake implementations
  • Provide strategic oversight for PPC campaigns
  • Meet or exceed KPIs focused on Cost Per Lead (CPL), lead quality, and revenue generation
  • Establish a robust test-and-learn environment
  • Own the digital marketing budget

Requirements:

  • Minimum of 8 years of marketing direction experience and about 10-15 years of professional marketing experience
  • Direct experience in home services or field services (HVAC, plumbing, electrical, or related trades) OR marketing agency experience is preferred
  • Deep expertise in managing Google Business Profiles and ranking multiple locations at scale using tools like Yext, SOCi, or BrightLocal
  • Hands-on experience with HubSpot (Workflows, CRM integration)
  • Experience with Enterprise CDPs (Tealium, Segment, mParticle)
  • Familiarity with Data Warehousing (Snowflake, BigQuery, or Redshift)
  • Exceptional understanding of Google Ads, Bing Ads, and Local Service Ads
  • Strong mindset with the ability to use SQL and Excel to evaluate performance and drive data-backed decisions
  • Ability to influence stakeholders at all levels, moving seamlessly between high-level strategy and tactical execution
  • A 'we-not-me' mentality with the ability to operate effectively under ambiguity
What we offer:
  • medical
  • dental
  • vision
  • unlimited PTO
  • eligibility for 20% annual bonus
  • 401K with company match

Additional Information:

Job Posted:
May 17, 2026

Employment Type:
Fulltime
Work Type:
On-site work
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