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321 Brand + Social House · -

Director of Digital Marketing

United States, Orlando Employment contract 100000.00 - 115000.00 USD / Year · Job Posted May 05, 2026
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Job Description

321 is a full-funnel creative agency built for brands that operate in complex, regulated industries — healthcare, insurance, legal services, home services, entertainment, and travel and tourism. As Director of Digital Marketing at 321, you will lead the agency's paid media and CRM/MarTech practices as a unified digital performance department. This is a senior leadership role with real strategic authority — you'll own the department's operating model, develop the team's capabilities across both disciplines, and serve as the senior digital voice in client strategy, new business, and agency planning conversations.

Job Responsibility

  • Lead, manage, and grow the Digital Marketing department
  • Set the department's operating model
  • Conduct regular 1:1s and performance reviews
  • Define role scopes, skill development paths, and staffing recommendations
  • Partner with the Director of Client Strategy to align digital performance plans
  • Serve as the escalation point for media performance issues
  • Own the agency's paid media strategy framework
  • Lead media planning, budget allocation, audience strategy, and campaign architecture
  • Oversee campaign setup, launch, and optimization standards
  • Develop and enforce first-party data strategies
  • Apply working knowledge of regulated industry advertising requirements
  • Stay current on platform updates
  • Lead the agency's CRM and marketing automation practice
  • Develop full-funnel automation strategies
  • Ensure CRM architecture decisions support paid media goals
  • Oversee funnel builds from intake form through appointment booking
  • Set quality standards for CRM deliverables
  • Stay current on evolving MarTech capabilities
  • Champion the integration of paid media and CRM as a unified performance engine
  • Develop cross-channel attribution frameworks
  • Lead the agency's performance reporting approach
  • Partner with 321 AIM on shared clients
  • Identify opportunities to introduce performance-based pricing models
  • Serve as the senior digital authority in client-facing strategy sessions
  • Collaborate with Client Strategy on account planning
  • Contribute paid media and CRM strategy to agency proposals
  • Champion the integration of AI tools across the digital practice

Requirements

  • 8+ years of experience in digital marketing with demonstrated depth in both paid media and CRM/marketing automation
  • At least 2-3 years in a department leadership, team lead, or senior manager role with direct reports across digital disciplines
  • Expert-level command of paid search and paid social platforms: Google Ads (Search, Display, YouTube, PMax), Meta Ads Manager, and at least one additional platform (LinkedIn, TikTok, or programmatic DSP)
  • Hands-on experience building and managing CRM programs in High Level is strongly preferred
  • HubSpot and/or Salesforce Marketing Cloud experience also valued
  • Proven ability to architect full-funnel automation: lead capture, qualification workflows, multi-step nurture sequences, pipeline triggers, and retention programs
  • Deep understanding of audience strategy, first-party data integration, and the mechanics of syncing CRM data with ad platforms for targeting, suppression, and lookalike modeling
  • Experience managing paid media and CRM programs in regulated industries
  • Strong command of attribution modeling, conversion tracking implementation (Google Tag Manager, GA4), and cross-channel reporting
  • Proficiency with reporting and data visualization tools (Looker Studio, Power BI, or similar)
  • Excellent communication skills
  • Comfort with AI-powered optimization tools across both paid media and CRM
  • Strong organizational and prioritization skills
  • Platform certifications (Google Ads, Meta Blueprint, High Level, HubSpot) are a plus
  • Bachelor's degree in Marketing, Advertising, Business, or a related field — or equivalent demonstrated experience

Nice to have

  • Platform certifications (Google Ads, Meta Blueprint, High Level, HubSpot)
  • Bachelor's degree in Marketing, Advertising, Business, or a related field — or equivalent demonstrated experience

What we offer

  • 100% remote work environment
  • Flexible scheduling with core collaboration hours
  • Paid time off + agency-observed holidays
  • Professional development and platform/tool access budget
  • Collaborative, AI-forward team culture that values innovation and continuous learning
  • Opportunity to build and lead a unified digital practice at a high-growth agency
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