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The Director of Digital Growth & Web Conversion is responsible for optimizing the company’s digital storefront and lead generation engine. This role drives measurable growth across traffic, conversion rate, online store sales, and full-funnel performance optimization. This leader will bring deep expertise in eCommerce and lead generation, combining data-driven experimentation with strong cross-functional collaboration across Marketing, Sales, Product, IT, Analytics, and Creative. We are looking for someone who sees every metric as an opportunity for improvement is data-obsessed and customer-centric, comfortable with rapid iteration and blends strategy with hands on execution.
Job Responsibility:
Develop and execute strategies to grow qualified traffic across paid, organic, direct, referral, and partner channels
Partner with global campaigns, paid media, and content teams to increase high-intent visitor acquisition
Improve traffic quality through audience segmentation, intent modeling, and channel performance optimization
Monitor traffic KPIs and continuously optimize toward revenue and pipeline impact
Own and scale a structured experimentation program (A/B testing, multivariate testing, personalization) while establishing best practices & frameworks across the organization
Optimize landing pages, product pages, checkout flows, forms, and CTAs and reduce friction in both eCommerce and lead generation journeys
Utilize user behavior analysis tools (heatmaps, session recordings, funnel analysis) to identify drop-offs and opportunities
Drive measurable increases in website store revenue, average order value (AOV), and customer lifetime value (LTV)
Identify friction points across awareness, consideration, purchase, and retention
Foster a culture of experimentation and data-driven decision making
Align with Analytics and Ops teams to ensure accurate measurement and reporting
This role requires communication with Managers, peers and other colleagues of the company in person, and/or by utilizing Microsoft Teams chat, calling and meeting functions
Requirements:
8–12+ years in digital marketing, website optimization, or eCommerce leadership
Bachelor’s or Master’s degree in marketing, business administration, or similar preferred, and/or relevant experience
Proven success driving revenue growth through website performance
Strong experience in both eCommerce environments and lead generation / pipeline-driving websites
Deep expertise in CRO, testing methodologies, analytics, and personalization