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Director of Digital Growth & Web Conversion

United States, Denver · Job Posted March 04, 2026
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Job Description

The Director of Digital Growth & Web Conversion is responsible for optimizing the company’s digital storefront and lead generation engine. This role drives measurable growth across traffic, conversion rate, online store sales, and full-funnel performance optimization. This leader will bring deep expertise in eCommerce and lead generation, combining data-driven experimentation with strong cross-functional collaboration across Marketing, Sales, Product, IT, Analytics, and Creative. We are looking for someone who sees every metric as an opportunity for improvement is data-obsessed and customer-centric, comfortable with rapid iteration and blends strategy with hands on execution.

Job Responsibility

  • Develop and execute strategies to grow qualified traffic across paid, organic, direct, referral, and partner channels
  • Partner with global campaigns, paid media, and content teams to increase high-intent visitor acquisition
  • Improve traffic quality through audience segmentation, intent modeling, and channel performance optimization
  • Monitor traffic KPIs and continuously optimize toward revenue and pipeline impact
  • Own and scale a structured experimentation program (A/B testing, multivariate testing, personalization) while establishing best practices & frameworks across the organization
  • Optimize landing pages, product pages, checkout flows, forms, and CTAs and reduce friction in both eCommerce and lead generation journeys
  • Utilize user behavior analysis tools (heatmaps, session recordings, funnel analysis) to identify drop-offs and opportunities
  • Drive measurable increases in website store revenue, average order value (AOV), and customer lifetime value (LTV)
  • Optimize merchandising, pricing display, bundling, upsell/cross-sell tactics
  • Improve cart completion rates and reduce abandonment
  • Partner with Product and Sales on promotions, campaigns, and seasonal initiatives and on in-period digital revenue forecasting
  • Business Lead to inform roadmap prioritization balancing revenue impact, technical feasibility, and customer experience
  • Oversee optimization of page performance, content engagement and nurture pathways in collaboration with Marketing Automation
  • Improve MQL volume and quality through journey mapping and behavioral targeting
  • Align with Sales to improve lead-to-opportunity conversion and revenue attribution
  • Create an end-to-end website performance dashboard connecting traffic → engagement → conversion → revenue
  • Define and manage attribution frameworks
  • Identify friction points across awareness, consideration, purchase, and retention
  • Foster a culture of experimentation and data-driven decision making
  • Align with Analytics and Ops teams to ensure accurate measurement and reporting
  • This role requires communication with Managers, peers and other colleagues of the company in person, and/or by utilizing Microsoft Teams chat, calling and meeting functions

Requirements

  • 8–12+ years in digital marketing, website optimization, or eCommerce leadership
  • Bachelor’s or Master’s degree in marketing, business administration, or similar preferred, and/or relevant experience
  • Proven success driving revenue growth through website performance
  • Strong experience in both eCommerce environments and lead generation / pipeline-driving websites
  • Deep expertise in CRO, testing methodologies, analytics, and personalization
  • Experience managing CMS platforms (e.g., WordPress, Drupal, Shopify, Adobe Experience Manager)
  • Strong knowledge of Google Analytics (GA4), marketing platforms, and attribution modeling
  • Experience working cross-functionally in matrixed organizations
  • Demonstrated ability to influence senior stakeholders

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