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Director of Digital Experience

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Vail Resorts

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Location:
United States

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Contract Type:
Not provided

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Salary:

139421.02 - 179186.60 USD / Year

Job Description:

Vail Resorts seeks dynamic digital leaders to shape and execute end-to-end guest experiences across our websites and the My Epic app. This role will drive measurable improvements in conversion, engagement, and satisfaction through guest-centric design, personalization, and data-driven innovation. As a key leader, you will champion a guest-journey mindset and collaborate across Marketing, Technology, Lines of Business, and Mountain Operations to deliver seamless, omni-channel experiences that align with brand standards and business objectives. Success in this role requires a growth mindset, strong leadership capabilities, and the ability to foster a high-performance culture that elevates both team talent and digital excellence.

Job Responsibility:

  • Drive eCommerce & Guest Experience Strategy: Lead initiatives to optimize purchase flow, enhance engagement, and deliver on financial and guest experience goals
  • Deliver Digital Products & Programs: Oversee development and launch of new digital experiences through internal and external teams, leveraging best-in-class product management practices
  • Shape Content Strategy: Define and execute content strategies that position Vail Resorts’ websites and app as leaders in the ski and travel industries
  • Champion Performance Culture: Build a data-driven approach using dashboards and best practices to guide optimizations, maximize revenue, and boost engagement across web and app
  • Partner with IT: Align on platform architecture, investment priorities, and operational readiness to ensure exceptional guest experiences
  • Lead Cross-Functional Planning: Facilitate PI and backlog prioritization meetings to allocate resources effectively and align with guest needs and business objectives
  • Ensure Operational Excellence: Develop and maintain processes and systems that enable scalable, high-quality digital guest experiences
  • Develop High-Performing Teams: Mentor and grow talent, foster a product management mindset, and advance leadership capabilities
  • Leverage Guest Insights: Monitor feedback from websites and apps, using insights to inform future enhancements and advocate for guest needs internally
  • Manage Strategic Partnerships: Oversee relationships with external agencies and platform partners to ensure alignment with business goals and timely delivery

Requirements:

  • Bachelor’s degree in Business, Marketing, Communication, or a related degree
  • 8+ years experience in eCommerce, App or Digital innovation
  • 8+ years of supervisory experience
  • Experience with Content Stack, Sitecore, Adobe platforms, Brightedge, Airship, Adobe Analytics, JIRA, Microsoft Office, and other digital tool sets
  • 8+ years experience in a digital/e-comm consumer driven business
  • Experience leading teams successfully through change
  • Experience operating existing digital/e-comm experiences and building new
What we offer:
  • Ski/Mountain Perks! Free passes for employees, employee discounted lift tickets for friends and family AND free ski lessons
  • MORE employee discounts on lodging, food, gear, and mountain shuttles
  • 401(k) Retirement Plan
  • Employee Assistance Program
  • Excellent training and professional development
  • Health Insurance
  • Medical Insurance, Dental Insurance, and Vision Insurance plans (for eligible seasonal employees after working 500 hours)
  • Free ski passes for dependents
  • Critical Illness and Accident plans

Additional Information:

Job Posted:
December 31, 2025

Employment Type:
Fulltime
Work Type:
Hybrid work
Job Link Share:

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