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Director of Digital Demand

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Egnyte

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Location:
India

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Category:
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Salary:

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Job Description:

We are seeking a future-focused, hands-on Director of Digital Demand based in India to lead a high-performing team of digital specialists across SEM, SEO, Paid Social, Website Acquisition, and Trial Engagement Marketing. This leader will drive full-funnel digital performance while evaluating and integrating AI-powered tools and emerging technologies to scale growth, improve personalization, and drive measurable impact. You’ll collaborate cross-functionally across Web, Product Marketing, Marketing Ops, and Analytics teams to ensure Egnyte’s digital journey is optimized for conversion, relevance, and innovation.

Job Responsibility:

  • Build and execute a scalable global digital acquisition strategy to exceed MQL, trial, and pipeline targets
  • Champion AI and automation to improve content creation, media targeting, personalization, and campaign optimization
  • Continuously assess and adopt emerging technologies (e.g., AI-powered SEO tools, predictive analytics, generative content) to drive competitive advantage
  • Lead experimentation frameworks across the full funnel — from visit to conversion to pipeline
  • Manage and mentor channel experts across Paid Search, SEO, Paid Social, and Web Engagement
  • Oversee multi-platform execution (Google Ads, Performance Max, LinkedIn, Meta, Programmatic, etc.) to drive trial and conversion outcomes
  • Partner with creative and content teams to leverage AI for scalable, brand-aligned assets and messaging
  • Lead ethical first-party data strategy to enable privacy-first personalization across channels
  • Lead quarterly and semi-annual planning for all digital demand channels
  • Deliver performance-driven plans to leadership, secure budgets, track utilization, and optimize investments to maximize pipeline impact
  • Use predictive analytics and real-time insights to dynamically reallocate spend for maximum ROI
  • Define KPIs and success metrics for digital programs
  • work with Marketing Ops and Analytics to deliver insightful dashboards and reporting
  • Drive cohort, funnel, and attribution analysis to optimize performance and trial-to-paid conversion
  • Translate data into actionable insights to improve spend efficiency and pipeline contribution
  • Collaborate closely with Product Marketing, Web, Creative, and BDR teams to ensure full-funnel alignment
  • Act as the senior-most digital marketing leader in India and key contributor to global demand strategy
  • Partner with RevOps, Martech, and Data teams to shape a forward-looking marketing tech stack

Requirements:

  • 15+ years in B2B SaaS digital marketing
  • 3+ years in a Director or senior leadership role
  • Proven success driving pipeline through SEM, SEO, Paid Social, and digital conversion programs
  • Deep understanding of full-funnel KPIs, trial-based acquisition models, and conversion rate optimization
  • Expertise in GA4, Performance Max, attribution models, lead scoring, and ROI tracking
  • Experience building and scaling AI-enhanced campaigns or tools into workflows

Nice to have:

  • Prior leadership experience with globally distributed or hybrid marketing teams
  • Familiarity with modern Martech (Marketo, Salesforce, HubSpot, Dynamic Yield, etc.)
  • Demonstrated ability to translate AI and data innovations into real business outcomes
  • Strong grasp of ethical data practices and compliance (GDPR, CCPA, etc.)
  • Strategic thinker with the agility to experiment, learn fast, and scale what works
What we offer:
  • Competitive salaries
  • Medical insurance and healthcare benefits for you and your family
  • Fully paid premiums for life insurance
  • Flexible hours and PTO
  • Mental wellness platform subscription
  • Gym reimbursement
  • Childcare reimbursement
  • Group term life insurance

Additional Information:

Job Posted:
December 08, 2025

Work Type:
Remote work
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