Director of Digital Demand Jobs

Egnyte

Location:
India

Category:
-

Contract Type:
Not provided

Salary:

Not provided

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Job Description:

We are seeking a future-focused, hands-on Director of Digital Demand based in India to lead a high-performing team of digital specialists across SEM, SEO, Paid Social, Website Acquisition, and Trial Engagement Marketing. This leader will drive full-funnel digital performance while evaluating and integrating AI-powered tools and emerging technologies to scale growth, improve personalization, and drive measurable impact. You’ll collaborate cross-functionally across Web, Product Marketing, Marketing Ops, and Analytics teams to ensure Egnyte’s digital journey is optimized for conversion, relevance, and innovation.

Job Responsibility:

Build and execute a scalable global digital acquisition strategy to exceed MQL, trial, and pipeline targets
Champion AI and automation to improve content creation, media targeting, personalization, and campaign optimization
Continuously assess and adopt emerging technologies (e.g., AI-powered SEO tools, predictive analytics, generative content) to drive competitive advantage
Lead experimentation frameworks across the full funnel — from visit to conversion to pipeline
Manage and mentor channel experts across Paid Search, SEO, Paid Social, and Web Engagement
Oversee multi-platform execution (Google Ads, Performance Max, LinkedIn, Meta, Programmatic, etc.) to drive trial and conversion outcomes
Partner with creative and content teams to leverage AI for scalable, brand-aligned assets and messaging
Lead ethical first-party data strategy to enable privacy-first personalization across channels
Lead quarterly and semi-annual planning for all digital demand channels
Deliver performance-driven plans to leadership, secure budgets, track utilization, and optimize investments to maximize pipeline impact
Use predictive analytics and real-time insights to dynamically reallocate spend for maximum ROI
Define KPIs and success metrics for digital programs
work with Marketing Ops and Analytics to deliver insightful dashboards and reporting
Drive cohort, funnel, and attribution analysis to optimize performance and trial-to-paid conversion
Translate data into actionable insights to improve spend efficiency and pipeline contribution
Collaborate closely with Product Marketing, Web, Creative, and BDR teams to ensure full-funnel alignment
Act as the senior-most digital marketing leader in India and key contributor to global demand strategy
Partner with RevOps, Martech, and Data teams to shape a forward-looking marketing tech stack

Requirements:

15+ years in B2B SaaS digital marketing
3+ years in a Director or senior leadership role
Proven success driving pipeline through SEM, SEO, Paid Social, and digital conversion programs
Deep understanding of full-funnel KPIs, trial-based acquisition models, and conversion rate optimization
Expertise in GA4, Performance Max, attribution models, lead scoring, and ROI tracking
Experience building and scaling AI-enhanced campaigns or tools into workflows

Nice to have:

Prior leadership experience with globally distributed or hybrid marketing teams
Familiarity with modern Martech (Marketo, Salesforce, HubSpot, Dynamic Yield, etc.)
Demonstrated ability to translate AI and data innovations into real business outcomes
Strong grasp of ethical data practices and compliance (GDPR, CCPA, etc.)
Strategic thinker with the agility to experiment, learn fast, and scale what works

What we offer:

Competitive salaries
Medical insurance and healthcare benefits for you and your family
Fully paid premiums for life insurance
Flexible hours and PTO
Mental wellness platform subscription
Gym reimbursement
Childcare reimbursement
Group term life insurance

Additional Information:

Job Posted:
December 08, 2025

Work Type:

Remote work

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Director of Digital Demand