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Director of Demand Generation

United States, New Jersey 180000.00 - 225000.00 USD / Year · Job Posted May 05, 2026
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Job Description

A leading investment advisory firm managing over $36 billion in assets is seeking a Director of Demand Generation to support their team. The company, known for personalized wealth management and independent advisory services, is located in a collaborative and client-focused environment. This is a permanent opportunity with a focus on demand generation and pipeline growth.

Job Responsibility

  • Design and implement integrated marketing initiatives across various digital channels to generate qualified leads
  • Develop scalable campaigns aimed at pipeline development rather than just engagement
  • Collaborate with content and branding teams to turn thought leadership into measurable results
  • Oversee planning, execution, and ongoing refinement of marketing campaigns, ensuring proper lead handoff and follow-up
  • Monitor campaign performance, create dashboards, and utilize data insights to enhance program effectiveness

Requirements

  • 8-12 years of relevant experience, with a minimum of 5 years managing demand generation efforts
  • Prior experience in wealth management, asset management, or alternative investments highly preferred
  • Proven success in building or scaling multi-channel demand programs targeting high-net-worth or institutional clients
  • Hands-on skills in digital marketing tools such as Marketo or HubSpot, with deep knowledge of funnel metrics
  • Strong ability to work independently, influence senior stakeholders, and optimize campaigns for measurable results

What we offer

  • medical insurance
  • dental insurance
  • vision insurance
  • 401(k) retirement plan

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