Director of Demand Generation

This is a rare opportunity to lead and scale a demand generation function at a high-growth, globally operating B2B fintech. Sokin is expanding fast across the UK, North America, MEA, ANZ, and Europe, and we need a senior leader who can build on an existing performance marketing foundation, extend the function across lifecycle and other key channels, and grow a centralised team that serves our regional marketing leads around the world. Reporting directly to the Chief Growth Officer, the Director of Demand Generation will own the strategy, the channel mix, the team, and the commercial outcomes across the full customer journey, from initial awareness through to conversion, and beyond that into retention, cross-sell, and upsell. Working closely with the Customer Relationship Manager, the role provides the demand generation and campaign execution capability that supports the entire revenue lifecycle, not just new business acquisition. You will inherit one direct report and build the team from there as the business scales. This is a function leadership role for someone who wants to build something significant, with the mandate and the support to do it.