Director of Day Life and Nightlife Job at Marriott Bonvoy (Hollywood)

Job Description

Acts as lead for property programming, activations, and music curation for properties. Assists in establishing and implementing operational, service, and sales strategies for property restaurants, bars, daylife, nightlife venues and all public areas. Networks with clientele and creates non-traditional events that generate revenues and exposure for the hotel. Sources and contracts entertainment talent aligned with business needs. Creates an atmosphere that represents and enhances the property presence. Orchestrates events to establish hotel reputation in the market and integrates locally relevant experiences to enhance the guest offering. Leverages high profile vendor partnerships. Collaborates with marketing to promote events and experiences across appropriate media. Focuses on building long-term, value-based customer relationships with local businesses and maintains high levels of exposure and visibility for the property.

Job Responsibility

Acts as lead for property programming, activations, and music curation for properties
Assists in establishing and implementing operational, service, and sales strategies for property restaurants, bars, daylife, nightlife venues and all public areas
Networks with clientele and creates non-traditional events that generate revenues and exposure for the hotel
Sources and contracts entertainment talent aligned with business needs
Creates an atmosphere that represents and enhances the property presence
Orchestrates events to establish hotel reputation in the market and integrates locally relevant experiences to enhance the guest offering
Leverages high profile vendor partnerships
Collaborates with marketing to promote events and experiences across appropriate media
Focuses on building long-term, value-based customer relationships with local businesses and maintains high levels of exposure and visibility for the property
Develops and executes a comprehensive Daylife/Nightlife program leveraging knowledge of mixology and entertainment concepts to create a memorable and unique customer experience
Seeks out Daylife/Nightlife collaboration opportunities that will increase brand visibility for entertainment and drive incremental sales
Works with Director of Beverage on property promotions
Establishes a system to track ticket sales
Develops and implements marketing policies, plans and procedures
Collaborates with hotel leadership to plan and approve bar, pool, and venue‑related activities and events
Identifies key customer segments and develops appropriate communication and engagement strategies
Uses approved communication channels and digital platforms to build and maintain guest and partner relationships
Supports marketing and promotional initiatives, including public relations, advertising, and on‑property campaigns
Coordinates sales presentations, site tours, and client meetings to support event bookings and business development
Builds and maintains strong relationships with local marketing, media, and community partners to increase property visibility
Contributes to the development of marketing and programming ideas that elevate venue awareness and support market share growth
Develops and nurtures customer and community networks to support business goals and drive venue performance
Plans and executes promotional and customer‑facing events that support revenue generation and guest engagement
Coordinates with Security and other operational teams to manage appropriate access and guest flow in venue areas
Ensures adherence to all venue‑related policies, standards, and operational procedures
Collaborates with the Security team to guide staff on safety, crowd‑management practices, and professional guest interaction
Communicates expectations clearly to team members to ensure consistent service and operational execution
Shares key event‑related updates and operational information with relevant venue teams
Delivers a responsive, guest‑focused service approach by anticipating needs and ensuring consistent, high‑quality support across venue operations
Oversees guest experience in bar, pool, lounge, and other venue areas to ensure service standards are met for all guests
Demonstrates and reinforces the company’s service values and operational standards through daily interactions and leadership
Develops a strong understanding of the hotel’s target customer segments and tailors service and programming to meet their needs
Monitors market conditions and customer insights to identify trends that may inform sales, programming, or operational strategies
Reviews competitive reports and other industry resources to maintain awareness of the property's position within the local market
Evaluates monthly financial and performance reports and shares key insights with hotel leadership
Manages budgets, forecasting, and resource allocation to support campaigns, promotions, and initiatives that drive revenue and achieve venue objectives
Completes other reasonable duties as requested by leadership

Requirements

5 years’ experience in bar operations, lifestyle hotel, high-end bar or daylife/nightlife environment
4-year degree from an accredited university in Marketing, Public Relations, Food & Beverage Management, Hotel and Restaurant Management, Hospitality, Business Administration, Communications, or related major
4 years’ experience in the food and beverage, event management, or related professional area
Background in event, hospitality, or entertainment settings with the ability to build rapport with a wide range of customers and partners

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Director of Day Life and Nightlife

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