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The Director of Customer Data Platforms (CDP) will provide vision, leadership, and technical direction for all aspects of customer data management, with a strong emphasis on identity resolution, compliance, and enabling best-in-class marketing and guest experiences. This individual will collaborate closely with marketing, sales, and guest experience teams—serving as their key partner for leveraging customer data to drive engagement, retention, and business growth. The role oversees a team of 10–20 direct and indirect reports and reports to the executive leadership team.
Job Responsibility:
Lead strategy, development, and continuous improvement for customer data platforms and customer identity solutions
Build and manage a high-performing team of data engineers, ensuring effective collaboration between technical talent and business stakeholders
Drive the creation and maintenance of a complete, reliable “customer 360” or single source of truth supporting marketing, personalization, and guest experience use cases
Champion solutions for identity resolution, deduplication, and entity matching, leveraging customer identifiers and PII-based approaches
Design scalable data pipelines and architectures (e.g., ETL/ELT, data lakes/lakehouses), ensuring integration with cloud platforms like Databricks and Delta Lake as appropriate
Ensure data privacy, security, and regulatory compliance (GDPR, CCPA, etc.) across all customer data initiatives
Collaborate regularly (approx. 70%) with marketing teams to align data strategy with campaign, segmentation, and personalization needs
partner with sales and guest experience stakeholders to optimize the end-to-end customer journey
Translate business requirements into actionable data engineering projects and deliver results on time and within budget
Drive adoption of modern customer data platforms (e.g., Adobe Experience Platform, Segment, Tealium, etc.) and maximize their ROI
Serve as the evangelist for customer data best practices and advanced analytics enablement across the organization
Requirements:
Bachelor’s degree in Computer Science, Engineering, Information Systems, Statistics, Marketing Technology, or related field (master’s degree preferred)
8+ years of relevant experience in customer data engineering, customer identity management, data platform architecture, or marketing data platforms
Track record of building customer 360 solutions or unified views supporting robust marketing/customer engagement
Expertise in designing and implementing identity resolution, deduplication, or entity resolution capabilities
Deep experience with modern data engineering, ETL/ELT, data modeling, and scalable pipeline development
Familiarity with customer data platforms (CDP)
direct experience with Adobe Experience Platform or similar tools is a strong plus
Knowledge of cloud data environments (Databricks, Delta Lake), data privacy, governance, and regulatory compliance
Demonstrated leadership and people management skills for teams of 10+
Excellent stakeholder engagement and communication capabilities—especially in supporting marketing and revenue teams
Nice to have:
Master’s degree
Direct experience with Adobe Experience Platform or similar tools