CrawlJobs Logo
Babbel Logo Babbel · -

Director of CRM

United States, New York Employment contract 160000.00 - 175000.00 USD / Year · Job Posted May 04, 2026
Apply Position
Job Link Share

Job Description

Babbel is hiring a Director of CRM - Revenue Expansion role in our New York City office. This role will manage the CRM revenue strategy throughout the subscriber journey, specifically driving incremental revenue from our global audience of current and lapsed subscribers.

Job Responsibility

  • Define and own the global expansion strategy and quarterly roadmap across all markets and channels
  • align to targets for upgrade, upsell, and winback revenue
  • Partner with the CRM Engagement team to architect segmented journeys by lifecycle stage, behavior, product usage, and intent, with localized treatments where relevant
  • Build and optimize program portfolios: pre-renewal and renewal flows, save flows, upgrades, involuntary churn recovery, winback flows, and future cross-sell readiness
  • Oversee end-to-end journey design and orchestration in Emarsys across email, push, and in-app messages
  • ensure quality, timeliness, and brand alignment
  • Establish clear experimentation roadmaps (A/B/MVT) with hypotheses, power, guardrails, and decision rules
  • maintain a winning playbook by segment and region
  • Safeguard channel health and compliance: deliverability, list hygiene, frequency and fatigue management, preference management, and regional regulations (CAN-SPAM, CASL, GDPR)
  • Own the retention measurement framework and reporting in partnership with Analytics
  • build Tableau dashboards for real-time visibility and weekly performance reviews
  • Translate insights into roadmap changes
  • conduct post-mortems and champion learnings across teams
  • Partner with CRM lifecycle teams, Product Growth, Data/Analytics, Engineering, Creative/Brand, Performance Marketing, and Finance/RevOps to maximize impact of expansion programs
  • Represent expansion strategy and results in quarterly/annual planning, reviews, and executive updates
  • Lead and develop managers and associates
  • set clear goals and competencies, provide ongoing feedback, and create growth pathways
  • Standardize operating mechanisms: planning cadences, experiment review, QA standards, localization workflows, and campaign governance

Requirements

  • 8+ years in CRM or lifecycle marketing, including campaign strategy, automation, and revenue-driving roles
  • at least 3 years of team management experience
  • Proven success driving direct sales and revenue in a subscription or product-led environment
  • experience partnering with Marketing and Product to influence user behavior that leads to revenue growth
  • Experience building and managing effective marketing teams
  • Proficient with CRM platforms (Emarsys, Braze, Klaviyo, etc), analytics tools (Tableau, Looker, Amplitude, or similar), and experimentation frameworks
  • Data-driven and comfortable structuring complex problems with evidence
  • Strong collaborator and communicator, with the ability to build alignment across teams and translate insights into action

What we offer

  • Join a global company with purpose
  • Competitive compensation, PTO, benefits
  • Have an Impact on Babbel's product, company, and learners
  • Career growth and skill development

Looking for more opportunities?

Search for other job offers that match your skills and interests.

Similar Jobs for

Director of CRM

8 matching positions

New

Associate Director of Email & SMS Marketing

Location
Location
United States , Raleigh
Salary
Salary:
Not provided
TriMark Digital
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 7+ years of experience in email marketing, SMS marketing, lifecycle marketing, CRM marketing, or a related field
  • 3+ years of experience leading teams or managing direct reports
  • Strong experience with marketing automation and CRM platforms such as Klaviyo, HubSpot, Salesforce Marketing Cloud, Iterable, Braze, or similar platforms
  • Deep understanding of customer lifecycle marketing, segmentation, personalization, and automation strategies
  • Experience developing and executing email and SMS campaigns that drive measurable business outcomes
  • Strong analytical skills with the ability to interpret performance data and translate insights into action
  • Experience managing client relationships in an agency, consulting, or client-facing environment
  • Excellent written, verbal, and presentation communication skills
  • Strong organizational, project management, and prioritization abilities
  • Highly collaborative with a commitment to quality, accountability, and continuous improvement
Job Responsibility
Job Responsibility
  • Own the strategic vision and direction of Email and SMS marketing programs across the agency’s client portfolio
  • Develop and oversee sophisticated lifecycle marketing strategies that drive customer acquisition, engagement, retention, loyalty, and revenue growth
  • Design and optimize full-funnel customer journey frameworks, ensuring seamless communication across every stage of the customer lifecycle
  • Lead audience segmentation, personalization, automation, and behavioral targeting initiatives to maximize customer value and campaign performance
  • Identify opportunities to expand channel effectiveness through advanced automation, predictive targeting, dynamic content, and emerging platform capabilities
  • Establish channel-specific KPIs, measurement frameworks, and reporting standards that align with client business objectives and revenue goals
  • Partner with clients and internal stakeholders to translate business priorities into scalable lifecycle marketing strategies and execution roadmaps
  • Drive testing and optimization programs across messaging, creative, cadence, offers, segmentation, and customer journeys to continuously improve performance
  • Evaluate new technologies, platform enhancements, and industry trends to ensure clients remain at the forefront of Email and SMS marketing innovation
  • Serve as the agency’s subject matter expert for Email and SMS marketing strategy, providing thought leadership, best practices, and strategic guidance across teams and client engagements
  • Fulltime
Read More
Arrow Right
New

Director Of Event Technology II

The Director, Event Technology II (DET II) is responsible for achieving the reve...
Location
Location
United States , East Naples
Salary
Salary:
56100.00 - 72920.00 USD / Year
encoreglobal.com Logo
Encore Global
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Bachelor’s degree is preferred or equivalent experience
  • 3+ years of audio-visual experience
  • 2+ years of operations/supervisory experience
  • 3+ years of customer service or hospitality experience is preferred
  • Sales experience is a plus
  • Working knowledge of audio-visual equipment in a live show environment
  • Proficiency with the use of computer hardware
  • Proficiency with computer software and programs, including the Internet and Microsoft Office
  • Effective leadership abilities and customer satisfaction focus
  • A valid driver’s license is required for team members who may operate Company vehicles
Job Responsibility
Job Responsibility
  • Achieve the revenue and profitability goals of an assigned location(s)
  • Ensure the team delivers World-Class service while cultivating and maintaining relationships with key venue personnel
  • Manage venue revenues between $900k - $3.75M
  • Drive Results by managing an efficient and profitable operation
  • Achieve Encore’s financial goals for the location(s) by effectively managing labor, equipment sub-rentals and other costs
  • Understand and utilize operational and financial reports and completes standard and ad hoc reports accurately and on time
  • Utilize the Company billing system to coordinate invoicing activities
  • Complete the sales forecast at home location
  • Participate in business review presentations as needed
  • Review and manage location P & L and develops action plans to address deficiencies/grow the business
What we offer
What we offer
  • comprehensive insurance options
  • generous PTO
  • company-matching 401(k)
  • Fulltime
Read More
Arrow Right
New

Director of Marketing

The Director of Marketing will be the foundational marketing leader for Homes by...
Location
Location
United States , Orlando
Salary
Salary:
Not provided
villatel.com Logo
Villatel
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 8+ years of progressive marketing leadership, with meaningful time spent owning consumer demand, distribution, and partner or owner acquisition functions (hospitality, travel, real estate, property management, or dual-sided platform experience strongly preferred)
  • Proven track record of building and scaling consumer brands, ideally in hospitality, travel, or premium lifestyle categories, with a clear point of view on what separates a category-defining brand from a commodity
  • Hands-on expertise across the modern marketing stack: paid media, SEO, email/CRM, lifecycle, content, social, web, analytics, and creative production. You can roll up your sleeves
  • you are not a slide-deck-only operator
  • Direct experience optimizing performance on major short-term rental and travel OTAs (Airbnb, VRBO, Booking.com, Expedia), including listing merchandising, search ranking, reviews, and channel strategy
  • Deep email/CRM and lifecycle marketing fluency, with experience operating a guest data infrastructure (CDP, ESP, segmentation, automation) at scale
  • Experience running PR, earned media, and influencer/creator programs in travel, hospitality, or lifestyle, with relationships you can put to work on day one
  • Demonstrated success building and operating lead funnels for high-consideration audiences, with measurable pipeline impact targeting owners, partners, or other relationship-driven buyers
  • Strong design and editorial sensibility, with command of both digital and print disciplines and an eye for the details that signal a brand operating at the highest standard
  • A point of view on house-of-brands, hybrid, and endorsed brand structures, and how to architect a multi-brand system that lets future partner brands keep their identity without diluting the master brand
Job Responsibility
Job Responsibility
  • Brand Build & Stewardship — Lead the launch and ongoing build of the Homes by Villatel consumer brand, ensuring every touchpoint reflects our standard-setting positioning and operational excellence
  • Performance & Paid Media — Assist in paid media, SEO, and paid social to drive direct bookings, reduce reliance on third-party channels, and grow lifetime value, with clear accountability for ROAS, CAC, and pipeline contribution
  • Email Marketing & CRM — Own the email and CRM program end to end, including segmentation, automation, lifecycle journeys, promotional campaigns, win-back, and the guest data infrastructure that powers personalization at scale
  • Guest Lifecycle Communications — Design and operate the pre-arrival, in-stay, and post-stay communications program that drives upsells, improves guest experience, lifts reviews, and converts first-time guests into repeat guests
  • Content & Creative — Direct photography, video, editorial, and storytelling that captures the distinct character of each property and destination while remaining unmistakably on-brand
  • Social Media — Build and operate a strategic social presence across Instagram, TikTok, YouTube, and emerging platforms that grows audience, drives demand, and showcases the properties and destinations at brand standard
  • Influencer & Creator Strategy — Build a programmatic approach to influencer and creator partnerships, from travel press trips to long-term creator collaborations, that generates earned reach and converts
  • Destination & Local Partnerships — Develop co-marketing relationships with destination authorities, theme parks, attractions, restaurants, concierge networks, and experience partners that meaningfully expand reach and enrich the guest offering
  • Print & Brand Experience — Oversee print and in-home brand expressions, including welcome materials, guest correspondence, signage, and partnership collateral, ensuring consistency across digital and physical touchpoints
  • Multi-Brand Architecture for Future Growth — Begin to architect the brand system that will, over time, allow future partner brands to retain their identity and audience while clearly belonging to Homes by Villatel — including the conventions, guidelines, and playbook for how each future partner shows up across our channels and theirs
  • Fulltime
Read More
Arrow Right
New

Director of Affiliates

Our client, a fast-growing online casino startup preparing for a new market laun...
Location
Location
Salary
Salary:
Not provided
abroad-internships.com Logo
Abroad Internships
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Minimum 5+ years experience in affiliate management within iGaming, with proven success in the online casino vertical
  • Established network of affiliates and media partners across regulated, emerging, and pre-regulated markets
  • In-depth understanding of affiliate KPIs, commercial deal structures, and performance optimisation
  • Experience launching, scaling, and optimising affiliate programmes across emerging and newly regulated markets
  • Strong understanding of market-entry strategies, player acquisition economics, and traffic diversification across multiple jurisdictions
  • Strong analytical and commercial mindset, with the ability to combine performance data, player value metrics, and market insights to drive strategic decisions
  • Entrepreneurial approach, self-starter mentality, and comfort working in a fast-paced startup environment
  • Experience working closely with BI and CRM teams to evaluate traffic quality and long-term player value
  • Proven ability to identify and capitalize on new growth opportunities in markets with varying levels of regulatory maturity
  • Extensive experience negotiating and managing commercial agreements with a broad range of affiliate and media partners
Job Responsibility
Job Responsibility
  • Own the affiliate budget and investment strategy
  • Develop and execute the affiliate acquisition and growth strategy for a new market launch, focusing on quality traffic and long-term ROI
  • Build, manage, and nurture strong relationships with key affiliates and media partners
  • Negotiate competitive commercial agreements and commission structures to maximise profitability
  • Monitor, analyse, and optimize affiliate performance against KPIs including FTDs, eCPA, and LTV
  • Collaborate closely with internal teams (product, CRM, content, design) to deliver affiliates the creative assets, insights, and campaigns they need to succeed
  • Stay ahead of market trends, competitor activity, and emerging opportunities within the iGaming space
  • Develop forecasting models for acquisition, CPA, revenue share, and player value
  • Build reporting frameworks and dashboards to drive data-led decision making
  • Analyse traffic quality, player cohorts, retention trends, and LTV across affiliate partners
What we offer
What we offer
  • Competitive Compensation: You will receive a highly competitive compensation package, which includes a competitive base salary, performance bonuses, and other incentives, all reflective of your experience and contribution
  • Work-Life Balance: We value work-life balance and offer flexible working arrangements, recognising that achieving your best in your career requires a healthy balance between work and personal life
  • Fulltime
Read More
Arrow Right
New

Director of Growth

A highly respected luxury consumer brand is seeking a Director of Growth to lead...
Location
Location
United States , New York
Salary
Salary:
175000.00 USD / Year
goodwinrecruiting.com Logo
Goodwin Recruiting
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 8+ years of experience in Growth, CRM, Lifecycle Marketing, Membership, Subscription, Ecommerce, DTC, or Customer Marketing leadership
  • Proven success improving acquisition, conversion, retention, and renewal metrics
  • Experience managing an end-to-end customer growth funnel
  • Strong analytical skills with expertise in customer data, segmentation, and marketing technology platforms
  • Experience within luxury hospitality, premium consumer brands, luxury retail, travel, wine & spirits, private clubs, or membership-based businesses preferred
  • Strategic thinker with a hands-on, entrepreneurial mindset
Job Responsibility
Job Responsibility
  • Drive growth in active customers and premium membership programs
  • Develop and execute customer acquisition, retention, renewal, and reactivation strategies
  • Increase conversion across customer, hospitality, and membership funnels
  • Lead CRM, lifecycle marketing, segmentation, personalization, and loyalty initiatives
  • Partner with hospitality leadership to drive qualified visitation and demand
  • Own growth analytics, KPI reporting, forecasting, and performance measurement
  • Lead a small internal team and manage external agency relationships
  • Manage growth-related budgets and investments
What we offer
What we offer
  • Competitive base salary
  • Performance-based bonus opportunity
  • Comprehensive health and wellness benefits
  • Hybrid work environment
  • Relocation assistance available
  • Opportunity to work directly with executive leadership and help shape the future growth of a highly regarded luxury brand
  • Fulltime
Read More
Arrow Right

Director of Sales

At Miiro, we believe there’s a better way to travel. A way that is more thoughtf...
Location
Location
United Kingdom , London
Salary
Salary:
Not provided
jobs.360resourcing.co.uk Logo
360 Resourcing Solutions
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Minimum 5 years’ experience in a senior sales leadership role, ideally within the London hospitality market
  • Proven track record in developing and executing strategic sales plans that deliver measurable commercial results
  • Strong commercial acumen, with the ability to translate strategy into action
  • Excellent networking, negotiation, and communication skills, with a passion for creating meaningful client relationships
  • Confident working autonomously within a growing, entrepreneurial brand environment
  • Proficient in CRM, PMS, POS, and benchmarking systems
  • Fluent in English
  • additional European languages are an advantage
Job Responsibility
Job Responsibility
  • Develop and implement a multi-segment sales strategy to drive revenue, market share, and brand visibility
  • Build, lead, and inspire a high-performing sales team focused on proactive client engagement and relationship management
  • Identify new business opportunities across corporate, leisure, and MICE segments, ensuring sustained commercial growth
  • Collaborate closely with marketing, revenue management, and operations to align sales initiatives with overall business objectives
  • Represent the hotel and brand at trade fairs, networking events, and industry conferences
  • Analyse sales performance and market trends to adjust strategies and optimise results
  • Oversee key client relationships, negotiations, and contracting processes
  • Support pre-opening sales activity, including launch planning, PR collaborations, and market activation
  • Fulltime
Read More
Arrow Right

Director of Sales and Marketing – Senior Living

This is an exciting regional leadership opportunity with a well-established seni...
Location
Location
United States , Brazil
Salary
Salary:
100000.00 - 115000.00 USD / Year
goodwinrecruiting.com Logo
Goodwin Recruiting
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Bachelor's degree in marketing preferred
  • Minimum 5 years of sales and marketing experience, with at least 2 years in a leadership role within senior living, healthcare, or a related sector
  • Proven track record in achieving sales goals and driving occupancy growth for multiple sites
  • Located within or very near the Central IL/IN region
  • willing and able to travel locally in a regional, on-the-road capacity
  • Strong understanding of digital marketing, social media, and community engagement
  • Excellent communication, interpersonal, and negotiation skills
  • Analytical mindset with proficiency in CRM software and Microsoft Office Suite
Job Responsibility
Job Responsibility
  • Travel regularly across 8 senior living communities in Central IL/IN, leading onsite sales and marketing activities
  • Strategize and execute plans to increase occupancy and revenue, especially in underperforming buildings
  • Mentor and coach local sales teams to maximize lead conversion and relationship-building with prospective residents and families
  • Analyze regional trends and metrics to identify growth opportunities and adjust tactics
  • Oversee and support the implementation of integrated marketing campaigns and outreach events
  • Represent the communities at regional events to build brand visibility and referral partnerships
What we offer
What we offer
  • Competitive base salary (~$115K) plus a performance-driven quarterly bonus structure
  • Quarterly bonuses for both occupancy growth in underperforming communities ($1,500–$5,000 per quarter) and sustained high regional occupancy ($2,500–$4,000 per quarter)
  • Company vehicle provided for regional travel
  • Comprehensive health, dental, and vision coverage
  • 401(k) with company match and generous paid time off
  • Supportive culture with autonomy, territory ownership, and long-term career growth
  • Fulltime
Read More
Arrow Right

Area Director of Sales

The Area Director of Sales (ADOS) is responsible for driving revenue performance...
Location
Location
United States , Longmont
Salary
Salary:
95000.00 - 120000.00 USD / Year
tandemhospitalitygroup.com Logo
Tandem Hospitality Group
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Bachelor's degree in Hospitality, Business, Marketing, or related field preferred
  • 5-8+ years of hotel sales leadership experience required
  • Multi-property or above-property leadership experience preferred
  • Strong understanding of STR, Demand360/Agency360, and hotel performance metrics
  • Strong understanding of group, transient, and catering sales strategies
  • Strong understanding of forecasting, budgeting, and market analysis
  • Strong leadership, coaching, and accountability management skills
  • Excellent communication, organizational, and relationship-building abilities
  • Ability to travel regularly to assigned hotels
  • Proficiency in hotel CRM systems, reporting platforms, and sales tools
Job Responsibility
Job Responsibility
  • Drive revenue accountability and commercial performance across assigned hotels
  • Provide strategic direction, coaching, and oversight to Directors of Sales and on-property sales leaders
  • Ensure consistent execution of Tandem Hospitality Group commercial strategies and initiatives
  • Analyze performance trends, pace, STR data, and market conditions to identify opportunities and risks
  • Partner with Revenue Management, Operations, and Marketing to align strategies and maximize results
  • Develop corrective action plans for underperforming properties and monitor execution
  • Support hotel openings, transitions, repositioning efforts, and commercial ramp-up strategies
  • Reinforce accountability around prospecting activity, pipeline management, and sales discipline
  • Conduct regular property visits to support leadership visibility and operational alignment
  • Direct ownership of Rooms, Group, and Catering revenue performance
What we offer
What we offer
  • Medical, dental, and vision insurance
  • 401(k) with company match
  • Paid time off
  • Flexible spending accounts
  • Life and AD&D insurance
  • Short- and long-term disability
  • Employee assistance program
  • Hotel employee discount program
  • Bonus eligibility tied to revenue and portfolio performance metrics
  • Fulltime
Read More
Arrow Right