This list contains only the countries for which job offers have been published in the selected language (e.g., in the French version, only job offers written in French are displayed, and in the English version, only those in English).
Babbel is hiring a Director of CRM - Revenue Expansion role in our New York City office. This role will manage the CRM revenue strategy throughout the subscriber journey, specifically driving incremental revenue from our global audience of current and lapsed subscribers.
Job Responsibility:
Define and own the global expansion strategy and quarterly roadmap across all markets and channels
align to targets for upgrade, upsell, and winback revenue
Partner with the CRM Engagement team to architect segmented journeys by lifecycle stage, behavior, product usage, and intent, with localized treatments where relevant
Build and optimize program portfolios: pre-renewal and renewal flows, save flows, upgrades, involuntary churn recovery, winback flows, and future cross-sell readiness
Oversee end-to-end journey design and orchestration in Emarsys across email, push, and in-app messages
ensure quality, timeliness, and brand alignment
Establish clear experimentation roadmaps (A/B/MVT) with hypotheses, power, guardrails, and decision rules
maintain a winning playbook by segment and region
Safeguard channel health and compliance: deliverability, list hygiene, frequency and fatigue management, preference management, and regional regulations (CAN-SPAM, CASL, GDPR)
Own the retention measurement framework and reporting in partnership with Analytics
build Tableau dashboards for real-time visibility and weekly performance reviews
Translate insights into roadmap changes
conduct post-mortems and champion learnings across teams
Partner with CRM lifecycle teams, Product Growth, Data/Analytics, Engineering, Creative/Brand, Performance Marketing, and Finance/RevOps to maximize impact of expansion programs
Represent expansion strategy and results in quarterly/annual planning, reviews, and executive updates
Lead and develop managers and associates
set clear goals and competencies, provide ongoing feedback, and create growth pathways