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We’re looking for a passionate leader to drive our content strategy and create compelling, performant content across the entire customer journey—from awareness to advocacy. The right candidate takes an audience-first approach to ensuring prospects, customers, and partners get the most value from Confluent. It’s not simply about sharing a corporate message. Rather, it’s about connecting data practitioners and technical executives with the knowledge and skills they need to navigate the data streaming ecosystem and set their data in motion.
Job Responsibility:
Design global and regional content strategies that drive engagement and loyalty
Produce high-impact messaging, storylines, evergreen themes, thought leadership, and multimedia content that support global campaigns and field marketing
Orchestrate multi-channel content operations—from planning, production, distribution, and measurement to optimization
Ensure content is optimized for search and user experience across all channels
Set and achieve performance metrics for content engagement and channel growth
Manage a measurement framework that connects content to pipeline growth and product-led growth
Identify content opportunities and stay on top of market trends and changes through market research
Retain an “outsider’s perspective” much like that of a journalist
Manage and direct a team of content marketers and writers to ensure the content meets the intended objectives
Communicate in ways that motivate the team and drive accountability
Foster professional growth and career development
Manage a centralized editorial calendar
Collaborate with cross-functional teams (PMM, customer marketing, product, design, video, etc.) to produce persuasive content
Partner across the company to ensure content reinforces key messages and has a consistent voice & tone
Requirements:
Passion for technology and ability to articulate complex technical concepts in ways that make sense to a range of personas with varying levels of technical expertise (experience with open-source technologies is a plus)
History of creating impactful content strategies that align with specific campaign narratives and goals
Outstanding writing and editing skills
Experience working on all types of content (ex: case studies, ebooks, promotional and instructional videos, blog posts, social media, emails, etc.)
Prior B2B experience in the IT/Tech industry
Familiarity with what motivates our key personas: developers, architects, operators, technical executives
A portfolio of content written for various tech buyer personas
Excellent communication skills that influence winning outcomes in a cross-functional environment
Ability to adapt and deliver results in a fast-paced, entrepreneurial environment
Curiosity and ability to transition from strategic thinking to creative execution
10+ years of related experience and a track record for building and leading exceptional content teams