Director of Business & Media Strategy Job at 22squared (Atlanta)

Director of Media

Merrell is in the midst of a defining brand transformation, launching its first-...

Location

United States , Rockford

Salary:

Not provided

Wolverine Worldwide

Expiration Date

Until further notice

Requirements

8+ years in media, digital marketing, or integrated marketing leadership roles
Proven experience managing both performance marketing and brand media investment
Strong understanding of full-funnel media strategy and channel roles
Deep expertise in performance channels (search, social, display, affiliates) and familiarity with brand/upper-funnel media
Experience with modern measurement approaches (MMM, incrementality, attribution)
Demonstrated leadership of teams and agencies
Experience managing complexity in fast-paced, high growth environments

Job Responsibility

Own the holistic media strategy across full funnel, balancing performance efficiency with brand-building impact
Define annual and quarterly media investment frameworks, including budget allocation across channels, funnel stages, and markets
Lead channel mix optimization, ensuring the right balance between lower-funnel conversion and upper-funnel demand generation
Establish a clear media role for brand vs. performance, aligned to business goals and growth horizons
Partner with Brand leadership to ensure media amplifies platform storytelling (not just distributes assets)
Oversee performance channels including paid search, paid social, affiliates, display, and emerging platforms
Drive ROAS, CAC efficiency, and revenue growth, while ensuring spend is incremental and not over-optimized
Lead testing and optimization roadmap across audiences, creative, landing experiences, and platforms
Identify and scale new growth levers across digital acquisition channels
Lead strategy and execution of upper-funnel and brand media investments (video, partnerships, sponsorships, cultural platforms, etc.)

Fulltime

Global Director of Media

We're looking for an accomplished consumer marketing media leader to join Meta’s...

Location

United States , Menlo Park

Salary:

296000.00 - 356000.00 USD / Year

Associate Director Of Media Investment – Search

If you’re a self-starter with lots of enthusiasm for devising innovative and int...

Location

United States , Dallas

Salary:

Not provided

Arm Candy

Expiration Date

Until further notice

Requirements

Must be located in DFW or willing to relocate
5+ years of working experience in Paid Search
Expert-level proficiency in Google Ads (Search, PMax, Shopping, Demand Gen) and Microsoft Advertising
Familiarity with Apple Search Ads, Reddit Ads, or other emerging search surfaces is a plus
Active Google Ads certifications (Search and Measurement at minimum)
Outstanding analytical and project management skills
Extreme attention to detail and the ability to handle several projects concurrently under deadline pressure
Ability to work effectively with internal team members and external clients and other agency partners
Ability to create accurate projections based on data analysis
Ability to multi-task and perform under pressure

Job Responsibility

Manage the implementation, execution and optimization of digital advertising campaigns across multiple platforms
Lead paid search strategy and execution across Google Ads, Microsoft Advertising, and emerging search platforms for our largest accounts
Own search account architecture decisions: campaign structure, match type strategy, audience layering, brand vs non-brand splits, and Performance Max / Demand Gen integration
Drive bid strategy across the portfolio (Maximize Conversions, tCPA, tROAS, Maximize Conversion Value, Portfolio Bid Strategies) with strong intuition for when smart bidding works and when it doesn’t
Collaborate with agency and client teams to formulate and create strategic proposals that meet identified objectives
Interact on a day-to-day basis with the agency’s Media Operations team to ensure campaign optimization and success
Support agency teams during operational and business reviews and acting as a critical team member for operational and technical discussions
Identifying and escalating potential technical issues, identifying and building specifications on potential market needs requiring technical developments
Manage a team of media investment associates, specialists, supervisors, and managers
Onboard new hires in agency and industry best practices

Fulltime

Director, Media Strategy & Planning

The Media Director is a senior strategic leader responsible for defining and exe...

Location

United States , Bellevue

Salary:

151000.00 - 204200.00 USD / Year

T-Mobile

Expiration Date

Until further notice

Requirements

12+ years Media management experience within consumer/B2B products or retail industry (experience in media planning at an advertising agency highly recommended)
Strong experience in digital planning and activation across multiple platforms and disciplines
Ability to deliver clear, compelling strategies and performance updates
Ability to translate numbers and data into actionable plans explaining decision making through data
Established history of positive results and strong partnership managing an agency
Able to guide team on when and how to leverage 1,000+ data inputs (audience consumption, various media performance reports – matched metrics v. incrementality v. MMM channel ROI/CPIAs v. Brand Lift Studies, competitive intelligence, marketplace dynamics, macroeconomic trends, business performance & opportunities, local market share, etc) that drive media recommendations and optimizations
Experience with Marketing Mix Models and Attribution Models, and how Media decisions can deliver on business and marketing needs
Success building a team with clear roles and responsibilities, supporting and coaching them in their respective areas
Lead multiple work streams and teams simultaneously in a fun, fast paced environment
Bachelor’s Degree in Business, Marketing, Communications or related field

Job Responsibility

Define and lead full-funnel paid media strategy, understanding evolving consumer trends and translating business and growth objectives into scalable plans and measurable outcomes
Steward T-Mobile’s $1B+ paid media investment with strong financial discipline, utilizing MMM and advanced data sets to drive continuous improvement in efficiency, performance, and Return on Investment
Determine channel roles, investment strategies, and optimization approaches that balance upper-funnel brand building with lower-funnel performance outcomes in support of enterprise growth objectives
Establish the integrated media strategy across brand, postpaid, and broadband businesses
Decide how media investments are allocated, reallocated, and optimized across channels, campaigns, and initiatives based on performance, market dynamics, and business priorities
Evaluate and raise material investment shifts, performance risk, or strategic changes to executive leadership with data-backed recommendations
Serve as a senior thought leader on performance marketing trends, platform innovation, privacy-safe measurement, and emerging media opportunities
Work upstream with Marketing, Analytics, Finance, Operations, and agency partners to ensure media strategies are tightly aligned with enterprise priorities
Lead, mentor, and scale a high-performing media organization, fostering accountability, growth, and excellence rooted in T-Mobile’s Values in Action
Develop and activate innovative, creative paid media solutions aligned with evolving consumer consumption habits, emerging platforms, and cultural trends

What we offer

medical insurance
dental insurance
vision insurance
flexible spending account
401(k)
employee stock grants
employee stock purchase plan
paid time off
up to 12 paid holidays
paid parental and family leave

Fulltime

Media Strategy Director

At LERMA/, paid media is more than a placement. It demands precision, cultural f...

Location

United States , Dallas

Salary:

Not provided

LERMA

Expiration Date

Until further notice

Requirements

8–10+ years of experience in media strategy or planning
3+ years of progressive management experience
Strong quantitative and analytical skills (advanced Excel proficiency required)
High attention to detail and operational discipline
Comfort leading strategic conversations and taking a point of view with clients
Ability to independently prioritize across multiple workstreams
Professional presence in all internal and external communications
A self-starter mindset with a collaborative spirit
Resourcefulness in troubleshooting and navigating complexity

Job Responsibility

Lead media strategy, plan development, and budget allocation across integrated media ecosystem
Identify and size target audiences based on client briefs, cultural insight, and business goals
Facilitate media brief development and ensure clear translation of strategy to investment teams
Evaluate media vehicles and channel composition to maximize reach, efficiency, and impact
Oversee client setup, billing coordination, and administrative processes to ensure operational integrity
Present recommendations to account teams and senior clients with confidence and clarity
Build strong, trusted relationships with key client stakeholders
Write and deliver strategies and POVs as well as oversee the translation of these strategies into the final audience plans
Create detailed media measurement frameworks aligned to business outcomes in collaboration with data & analytics
Ensure work is executed thoroughly and precisely, following established procedures

What we offer

Competitive salary based on experience
Paid company holidays and vacation earned per year
Paid sick leave
Comprehensive benefits package including medical, dental, vision, life/ADD, and short-/long-term insurance
401k and annual profit-sharing retirement plans

Fulltime

Senior Director, Media Strategy

LERMA/ is seeking a Senior Director, Media Strategy — a leader who understands h...

Location

United States , Dallas

Salary:

Not provided

LERMA

Expiration Date

Until further notice

Requirements

10+ years of experience in media strategy, planning, or related disciplines
5+ years leading teams and managing people
Proven ability to develop and lead integrated, cross-channel media strategies
Strong analytical mindset with comfort translating data into actionable insights
Track record of driving client success and contributing to business growth
Experience with upfront negotiations and working within restricted categories is a plus
A clear point of view and the ability to influence at senior levels
Strong organizational skills with the ability to manage multiple priorities
Attention to detail and a commitment to quality
Confident communicator and presenter

Job Responsibility

Lead the development of culturally relevant, forward-thinking media strategies grounded in data, creativity, and emerging technologies
Ensure media approaches are aligned to business goals and designed to deliver measurable impact
Partner across Brand Strategy, Data & Analytics, and other disciplines to create cohesive, audience-first plans
Represent media as a core voice in integrated strategy, ensuring it plays a central role in how ideas come to life
Act as a trusted advisor to senior clients, building relationships rooted in insight, honesty, and impact
Drive growth across existing and new business through strong strategic thinking and innovative ideas
Bring a deep understanding of category dynamics, cultural shifts, and consumer behavior to every engagement
Ensure teams are set up for success with clear direction, strong briefs, and aligned expectations
Oversee the full media lifecycle, including planning, investment, and financial management
Leverage data, analytics, and evolving tools to continuously optimize performance and strengthen outcomes

What we offer

Competitive salary based on experience
Paid company holidays and vacation earned per year
Paid sick leave
Comprehensive benefits package including medical, dental, vision, life/ADD, and short-/long-term insurance
401k and annual profit-sharing retirement plans

Fulltime

Director of media

DMS is seeking a strategic, data-driven Director of Media to own paid media stra...

Location

United States

Salary:

185000.00 - 195000.00 USD / Year

Digital Media Solutions

Expiration Date

Until further notice

Requirements

7+ years in performance marketing, paid media or digital acquisition roles
3+ years in a media leadership position managing teams and significant media budgets ($5M+ annually)
Proven track record scaling customer acquisition in regulated or compliance-sensitive industries (insurance, fintech or healthcare strongly preferred)
Deep hands-on experience across paid search and at least two additional paid channels (social, programmatic, native or affiliate)
Direct experience with P&C insurance lead generation, insurance aggregator ecosystems or similar performance lead gen businesses preferred
Experience managing full-funnel optimization from CPL through bind rate or equivalent downstream revenue metric
Paid Search: Google Ads, Microsoft Advertising — campaign architecture, bidding strategy, Quality Score optimization
Paid Social: Meta Ads Manager, TikTok Ads, LinkedIn Campaign Manager
Programmatic: DSP experience (DV360, The Trade Desk, or equivalent)
Attribution & Measurement: Northbeam, Rockerbox, Triple Whale, Google Analytics or equivalent multi-touch attribution tools

Job Responsibility

Own end-to-end paid media strategy across all digital channels for the P&C insurance vertical
Develop scalable acquisition strategies to grow high-intent P&C insurance leads profitably
Set performance targets aligned with revenue, margin and growth goals in partnership with the GM
Partner with executive leadership on annual and quarterly forecasting and media budget planning
Leverage data-driven insights and customer research to continuously refine messaging and measure business impact
Serve as the internal authority on paid media for P&C — educating stakeholders, advocating for investment and connecting media strategy to business outcomes
Own and optimize performance across all paid channels, including: Paid Search, Paid Social, Programmatic & Display, Native Advertising, Affiliate & Lead Aggregator Partnerships, Email & CRM-driven acquisition programs
Evaluate and test emerging channels to diversify acquisition and reduce platform concentration risk
Manage channel mix strategy with a clear view of diminishing returns and incremental opportunity
Drive continuous improvement of CPL, CPA, ROAS, quote rate, bind rate and lead quality metrics

What we offer

Medical, dental, vision insurance
Wellness and mental health benefits
Tax-Advantaged healthcare accounts
Financial and income protection benefits (life insurance, short-term disability, 401(k)
Paid time off (PTO), holidays and sick time off
Remote worker assistance for wellness and home office

Fulltime

Director of Business Development - SeniorLIFE+

The Director, Business Development, SeniorLIFE+ is responsible for the developme...

Location

United States , Philadelphia

Salary:

135000.00 - 145000.00 USD / Year

Aramark

Expiration Date

Until further notice

Requirements

A minimum of 5 years of “high‑end” strategic selling experience is required
Previous experience in hospitality services and/or operations is preferred, with experience in the senior living sector considered especially valuable
Proven expertise in Customer Relationship Management (CRM) systems, with strong hands‑on experience in Salesforce (SFDC) for pipeline management, workflow automation, reporting, and cross‑functional collaboration
Knowledge of all Microsoft Office applications and Adobe Acrobat is required
Bachelor’s degree or equivalent experience required
Ability to think, plan, and sell strategically
possess a consultative, customer‑centric selling philosophy
Demonstrated ability to build alliances and influence key decision‑makers, both internally and externally, without formal authority
Manage customer relationships through creative problem‑solving and customer savvy
Market awareness in a mature service industry

Job Responsibility

Provide process leadership from contact through strategy, proposal, presentation, and successful conclusion
Influence and develop team members without formal authority
Demonstrate personal ownership of prospects and the sales process
Create a competitive differential by identifying and developing the right team
Manage efforts of proposal development with the coordinator
Develop a knowledge base to ensure proposal compliance and guide the internal approval process
Research and analyze prospect/client goals and objectives
Develop insights that provide opportunities to teach the prospect/client innovative approaches to reach their goals and objectives
Deliver client‑focused presentations that address client objectives and generate two‑way dialogue
Demonstrate how Aramark’s capabilities meet identified needs and enable success

What we offer

medical
dental
vision
work/life resources
retirement savings plans like 401(k)
paid days off such as parental leave and disability coverage

Fulltime

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Director of Business & Media Strategy

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