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Strategic Marketing Leadership: Develop and execute the annual Marketing Activation Plan (MAP), balancing investment across digital, media, public relations, CRM, and brand channels
Funnel Optimization: Define and optimize upper and lower funnel strategies to drive brand awareness and conversion
Performance Marketing: Lead performance initiatives across SEM, SEO, paid social, affiliates, and retargeting
Team & Agency Management: Lead, mentor, and inspire internal marketing teams and external agency partners
Operations & Compliance: Oversee digital infrastructure, vendor relationships, data integrity, and logistics/fulfillment transitions
Requirements
Major Blue-Chip Background: You must come from a major, recognized blue-chip FMCG or retail background
True Brand Marketer: You are a brand marketer through and through, with a deep understanding of storytelling, brand equity, and consumer behavior
Digital & eComms Hybrid: Alongside your brand pedigree, you possess a strong, sophisticated understanding of modern digital ecosystems, performance marketing, and e-commerce strategies
Complete P&L Ownership: Full commercial accountability is required. You must have direct experience owning and managing the marketing and digital P&L
Strategic Agility: The ability to see ahead clearly, anticipate future market trends accurately, and create competitive, breakthrough strategies
Building Effective Teams: A track record of blending diverse talent into high-performing units, fostering open dialogue, and creating a strong sense of morale and belonging
Managerial Courage: A leader who provides direct, actionable, and complete feedback, addresses challenges quickly, and doesn't hold back on what needs to be said to drive success