CrawlJobs Logo

Director of Brand Management

dansons.com Logo

Dansons

Location Icon

Location:
United States , Scottsdale

Category Icon
Category:
-

Job Type Icon

Contract Type:
Not provided

Salary Icon

Salary:

Not provided

Job Description:

The Director of Brand Management is responsible for leading the strategic development, positioning, and long-term growth of the company’s product brands. This role owns brand strategy, portfolio management, annual planning, and go-to-market alignment, ensuring each brand delivers strong business results while building enduring brand equity. Operating in a multi-brand, retail-dominant environment, the Director of Brand Management partners closely with Media & Growth, Creative, Trade Marketing, Research & Insights, and Sales to translate consumer and shopper understanding into cohesive brand strategies and integrated activation plans. This leader balances strategic thinking, commercial acumen, and cross-functional leadership, while building strong brand management capabilities and high-performing teams.

Job Responsibility:

  • Define and lead brand positioning, value propositions, and messaging frameworks
  • Own long-term brand strategy and equity objectives across the portfolio
  • Lead annual brand planning and ensure alignment to business goals
  • Serve as brand steward, ensuring consistency across all consumer and shopper touchpoints
  • Manage brand portfolios, including SKU prioritization and lifecycle management
  • Lead go-to-market strategy for new product launches and line extensions
  • Balance short-term revenue objectives with long-term brand health
  • Partner with Creative team to translate brand strategy into compelling storytelling
  • Collaborate with Media & Growth to ensure brand strategies are reflected in media investment decisions
  • Align with Trade Marketing and Sales on retail execution and promotional strategy
  • Work with Research & Insights to apply consumer, shopper, and category insights
  • Build, coach, and lead a high-performing brand management team
  • Establish clear brand management processes, frameworks, and governance
  • Develop brand talent and succession plans
  • Foster a culture of accountability, collaboration, and brand ownership

Requirements:

  • 8–12+ years of experience in brand management or marketing leadership
  • Proven experience leading brands in a multi-channel, retail-centric environment
  • Strong strategic, analytical, and commercial skills
  • Experience managing and developing teams
  • Ability to influence cross-functional stakeholders

Nice to have:

  • Experience in consumer goods (durables preferred), home improvement, or adjacent categories
  • Experience managing complex brand portfolios
  • Experience with retail media and performance marketing concepts

Additional Information:

Job Posted:
February 16, 2026

Employment Type:
Fulltime
Work Type:
On-site work
Job Link Share:

Looking for more opportunities? Search for other job offers that match your skills and interests.

Briefcase Icon

Similar Jobs for Director of Brand Management

Director, Brand Marketing

The Director of Brand Marketing is responsible for developing omni-channel, cult...
Location
Location
United States , Hingham
Salary
Salary:
140000.00 - 148000.00 USD / Year
anntaylor.com Logo
Ann Taylor
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 10+ years Retail Marketing experience highly preferred
  • BA/BS in Marketing, Business, Media Communication or related field
  • MBA a plus
  • Strong leadership and management skills, with the ability to motivate and inspire a team
  • Highly influential, with excellent verbal and written communication skills
  • Ability to envision a broad scope while maintaining a high degree of accuracy
  • Proactive, resourceful and quick to take action
  • Flexible problem solver with a collaborative nature
  • Omni-channel experience including stores, site, mobile, APPs
Job Responsibility
Job Responsibility
  • Seasonal Planning: Leads planning and oversees marketing execution, including collaborative planning, goal setting, creation of briefs for season, stories and campaigns
  • Ensures cohesive, omni-channel storytelling through on-brand creative and effective channel strategies based on inputs from product design, merchandising, planning, and digital marketing
  • Provides marketing insights and develops strategies to support and grow key business initiatives within the brand
  • Conceptualizes, develops and packages brand marketing strategy, including KPI’s, in order to brief cross-functional team members, keep projects on track, and report back on success metrics
  • Leads store marketing strategy driving traffic through storytelling and experience
  • ensures fullest expression of key initiatives in store. Will oversee Marketing for New Store Openings as the brand evolves.
  • Lead social media strategy and execution through innovative ideas and compelling content that serve to meet followership goals and increase engagement
  • Drive brand awareness, engagement and lead generation through social media platforms.
  • Develop and execute social media strategies and content calendars. Oversee social media community management and engagement
  • Interfaces with digital marketing team as a key collaborator on traffic driving initiatives across channels for all customer segments, as well as site experience, store experience, and overall user journey
What we offer
What we offer
  • You will be eligible to receive a merchandise discount at select KnitWell Group brands, subject to each brand’s discount policies.
  • Support for your individual development plus opportunities for career mobility within our family of brands.
  • A culture of giving back – local volunteer opportunities, annual donation and volunteer match to eligible nonprofit organizations, and philanthropic activities to support our communities. *
  • Medical, dental, vision insurance & 401(K)*
  • Employee Assistance Program (EAP)
  • Time off – paid time off & holidays*
  • Fulltime
Read More
Arrow Right

Director of Brand Strategy

TinyWins is seeking a Director of Brand Strategy to create foundational strategi...
Location
Location
Salary
Salary:
Not provided
tinywins.com Logo
TinyWins
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Experience in crafting foundational brand strategies
  • Passion for all things brand and how it comes to life across strategy, verbal and visual identities, creative, web design, and marketing
  • An interest or experience in human behavior, archetypes, and psychology, with the ability to decipher clients’ needs and desires
  • Obsessive attention to detail and high standards for the work you put your name on
  • Curiosity and ability to learn quickly about various businesses and industries
  • Strong communication skills
  • Humility and confidence
  • Collaborative work style
  • Experience managing and mentoring strategists
  • Optimism and agility, a can-do attitude, and the ability to manage multiple priorities
Job Responsibility
Job Responsibility
  • Think: Synthesize complex information and uncover hidden meanings to develop foundational brand strategies
  • Manage: Inspire and manage the strategy team alongside co-founder/CSO Lillian Marsh
  • Write: Craft compelling strategic narratives, manifestos, etc.
  • Name: Lead naming workshops and ideation sessions for brands, companies, products, services, apps, and tokens
  • Workshop: Lead and facilitate engaging workshops with multiple client stakeholders and hold internal brainstorms with cross-functional teams
  • Speak: Be comfortable selling and presenting work with charm and enthusiasm to all clients at all levels
  • Lead: Own your workstreams and become the go-to expert for the brands you execute on
  • Improve: Bring your background, expertise, and outside thinking to shape processes and outputs
What we offer
What we offer
  • Competitive compensation
  • Remote work environment
  • Comprehensive healthcare: Medical, Dental, Vision
  • Flexible time off policy
  • Caring and nurturing team culture
  • Growth, ongoing development, and a constant desire to improve ourselves, processes, and business
  • Strong industry connections and exposure
  • Experience a new way of how agencies operate: open to new ideas and change
  • A team where curiosity and creativity are welcomed and encouraged
  • Fulltime
Read More
Arrow Right

Creative Director Campaigns & Brand Content

You will lead and grow the Brand Content & Activation offering at Medusa. In thi...
Location
Location
France , Paris
Salary
Salary:
Not provided
malherbe.paris Logo
MALHERBE Paris
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Minimum 10 years of agency experience
  • Proven ability to create and guide teams through meaningful, coherent, and high-impact creative strategies
  • A sense-driven approach that balances strategic relevance with creative elevation
  • Strong skills in brand narrative and strategic planning, with the ability to articulate ideas, messages, and values
  • Excellent interpersonal skills to foster collaboration both internally and with clients
  • Solid expertise in shooting and 3D production for brand campaigns
  • Ability to craft bold, original creative strategies
  • Mastery of narrative development in both French and English
  • Strong strategic mindset with the confidence to pitch and defend bold ideas
  • Execution Excellence to turn creative vision into flawless delivery
Job Responsibility
Job Responsibility
  • Define and drive the creative strategy vision for Brand Content & Activation campaigns
  • Develop bold, strategically rooted concepts that build emotional connection, boost brand visibility, and drive engagement
  • Ensure narrative and visual coherence across all touchpoints (print, digital, social, experiential, retail)
  • Develop a radical, distinctive approach aligned with the agency’s DNA and client ambitions
  • Champion strong creative convictions backed by cultural and societal insights
  • Inspire and guide creative teams
  • Foster a collaborative work environment based on care, excellence, and innovation
  • Support professional growth and skill development for creative talent
  • Help recruit and retain top-tier creatives
  • Help shape and elevate brand storytelling and activation strategies
What we offer
What we offer
  • Flexible remote work 2 days per week
  • Fulltime
Read More
Arrow Right

Director, Private Label & Owned Brands

Manage strategic initiatives to meet Private Brand vision and business objective...
Location
Location
United States of America , Charlotte
Salary
Salary:
Not provided
https://www.circlek.com Logo
Circle K
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Notable experience and success in category management, marketing & product development within retail or manufacturing
  • Ownership and decision-making responsibility for strategy, product portfolios, brand management and business plans
  • Proven track record of establishing strong working relationships, effective verbal & written communication skills and cross-functional collaboration in a multi-cultural, matrix style organization
  • Fact and data-based problem-solver who takes ownership and pays close attention to details using key metrics, consumer insights and financial data to drive business decisions
  • Bachelor’s Degree in Business, Marketing, or a related field (required)
  • Minimum of 10+ years of experience in product development, brand management, or innovation roles
  • Experience in Convenience Store channel is desirable
Job Responsibility
Job Responsibility
  • Coach and develop talent
  • fostering professional growth and alignment with business objectives
  • Business Strategy and Execution
  • develop and execute private brand strategies that align with overall category goals and produce measurable results
  • Lead Innovation and Product Development
  • identify growth opportunities through consumer insights, business metrics and market data
  • Enrich synergies between stakeholders including Procurement, Supply Chain, Quality Assurance, Merchandising and Marketing
  • Performance Analytics
  • foster a culture that leads with customer, data-driven insights
  • Ensure Product & Packaging quality and excellence are met
  • Fulltime
Read More
Arrow Right

Marketing director / luxury brand

Our client is a well-known luxury brand specializing in high-end confectionery, ...
Location
Location
Japan , Tokyo
Salary
Salary:
8400000.00 - 12000000.00 JPY / Year
https://www.randstad.com Logo
Randstad
Expiration Date
July 02, 2026
Flip Icon
Requirements
Requirements
  • Minimum 10 years of experience in marketing, communication or merchandising
  • food, retail or luxury industry is a plus
  • Bachelor’s degree or above in Marketing / Communication or Business Management
  • MBA is a plus
  • Business-level Japanese and English language skills
  • French is a plus
  • Creative, innovative mindset with an interest in the company’s products
  • Proactive, agile and entrepreneurial personality with self-learning capabilities
  • Strong people management skills and sense of responsibility
Job Responsibility
Job Responsibility
  • Design in collaboration with France Headquarters the product marketing policy for Japan (product offer, seasonality, pricing, creation of themes, marketing events...)
  • Analyze the performance of the categories, products and market, and study the trends to identify opportunities of development and make correctives actions for the marketing plan
  • Support the products training activities for the retail boutiques and establish clear visual merchandising guidelines for in-store presentation
  • Harmonize with France the packaging and window designs when relevant and develop Japan-specific ones otherwise, in line with the marketing themes and seasonal events
  • Propose and implement process improvements and marketing actions to ensure a high level of satisfaction in terms of customer experience
  • Lead the digital activities of the Maison, manage and upgrade the company's website and boost the communication on SNS and with influencers
  • Manage the development of new projects in line with criteria of ambition, profitability, sales and timing, in line with the company's expectations
  • Support the process of production forecasting and budget planning by providing data about products, quantities and sales mix, in collaboration with other departments
  • Work and manage the relationship with the suppliers for PR, packaging, and web operations
What we offer
What we offer
  • 健康保険
  • 厚生年金保険
  • 雇用保険
  • 土曜日
  • 日曜日
  • 祝日
  • Fulltime
Read More
Arrow Right

Director, Brand Design

Articulate is the leading SaaS provider of online training solutions for the new...
Location
Location
United States
Salary
Salary:
173800.00 - 260600.00 USD / Year
articulate.com Logo
Articulate
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 12-15+ years of brand and visual design experience with a deep focus in building in-house brands, shaping creative across a wide range of marketing channels for a high-growth B2B software company or creative agency
  • An experienced people leader (7-10+ years in management) with a track record of leading design teams both strategically and supportively, creating an inclusive creative culture of growth, development, and levity
  • Bachelor’s degree in Graphic Design, Interaction Design, or related field
  • Deep knowledge, passion, and expertise in all aspects of design including systems, layout, typography, illustration, image making, digital and event/brand experience production
  • Clear aptitude for connecting a brand to its product and customers, solving for the full customer experience, and thinking strategically with the end-to-end journey in mind
  • Strong sense of concept development, strategy, research, and problem-solving in a fast-paced, iterative environment
  • Able to distill down complex systems, ideas, and strategies into the key details that align to business needs, achieving executive level buy-in, and building trust and confidence throughout the org
  • Clear communicator, verbally and visually
  • able to give constructive and actionable design feedback to team members
  • An expert-level portfolio that shows a high taste level
Job Responsibility
Job Responsibility
  • Creative Leadership: Work directly with executive leadership team on brand strategy, presenting creative work, defending design decisions, and fostering alignment
  • Build key frameworks for scale, quality, and cohesion across Brand Design
  • Drive creative and strategic alignment of our Brand Design team across all verticals, ensuring systems and work meet business needs and brand standards
  • Partner with top design leadership including VP of Design, Messaging Design, and Creative Ops leaders to identify holistic design team challenges, foster visibility and alignment, cultural wins, and team growth opportunities
  • Help maintain a customer-centric and innovative culture at Articulate
  • Team Management and Mentorship: Foster alignment across Brand Design with key internal initiatives, consistent operations, manager coaching, prioritization guidance, and fostering efficiency
  • Identify key opportunities for strategic collaboration across Brand Design verticals as well as with the greater design and marketing organization
  • Nurture clear and frequent communication lines across cross-functional teams to effectively drive project work and new initiatives forward
  • Manage, coach, and mentor senior design managers, supporting their growth as strategic leaders and ensuring they are empowered to lead their verticals effectively
  • Demonstrate a strong and strategic leadership voice, instilling confidence, mitigating team anxiety, speaking for impact across all audiences, and elevating team morale through clear, impactful communication
What we offer
What we offer
  • This position is bonus-eligible
  • This position is eligible for Articulate’s robust suite of benefits
  • Fulltime
Read More
Arrow Right

Brand Experience Manager

Aspinal of London are seeking a highly organised, solution focused creative indi...
Location
Location
United Kingdom , London
Salary
Salary:
Not provided
aspinaloflondon.com Logo
Aspinal of London
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Experience in project management, preferably in a creative or design-related field
  • Strong organisational and time management skills, with the ability to prioritise and multitask effectively
  • Excellent communication and interpersonal skills, with the ability to collaborate and coordinate with cross-functional teams
  • Familiarity with industry-standard design software, such as Adobe Creative Suite
  • Attention to detail and a commitment to delivering high-quality work
  • Ability to work independently and take initiative, while also being a team player
  • A passion for creativity, design, and staying up to date with industry trends
Job Responsibility
Job Responsibility
  • Assist the Senior Art Director in planning, organising, and executing creative projects from concept to completion such as windows, in store displays, shop refits, store maintenance issues and brand events
  • Collaborate with internal teams to ensure project objectives are met and communicated
  • Manage project timelines, resources, and budgets to ensure projects are delivered on time and within budget. (PO System)
  • Conduct research and gather information to support the development of creative concepts and strategies
  • Assist in the creation and presentation of project proposals
  • Manage project documentation and filing, including project briefs, contracts, and other relevant materials
  • Coordinate and communicate with external stakeholders, such as clients, vendors, and freelancers, to ensure project requirements are met
  • Monitor project progress, identify potential issues, and proactively propose solutions to ensure project success
  • Conduct regular project status meetings and provide updates to the Senior Art Director and other team members
  • Assist in quality control and ensure all deliverables meet the highest standards of creativity and brand consistency
  • Fulltime
Read More
Arrow Right

Senior Manager, Luxury Brand Marketing

This role is responsible for executing brand marketing programs and initiatives ...
Location
Location
Singapore , Singapore
Salary
Salary:
Not provided
https://www.marriott.com Logo
Marriott Bonvoy
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Bachelor's degree or equivalent in Marketing, Business Administration or equivalent
  • 6+ years of relevant professional experience in a related function
Job Responsibility
Job Responsibility
  • Collaborate with and assist Area Directors of Marketing and key HALO hotels in creating business plans
  • Clearly understand the brand strategy, positioning, voice, strategic pillars, and competitive environment
  • Support strategic brand partnerships to achieve desired outcomes
  • Implement global brand marketing strategies while aligning with APEC or country-specific objectives
  • Ensure effective pull-through and localization of new brand marketing or partnership initiatives in the APEC region
  • Develop compelling presentations to keep the owner community and key stakeholders informed about brand marketing updates
  • Constantly monitor brand performance and coordinate with cross-functional teams to achieve brand and continent objectives
  • Partner with Brand Management Leaders for regular brand marketing communication with the field and hotels
  • Provide support for new hotel openings and conversions, ensuring all marketing efforts are executed on brand
  • Execute effective brand marketing programs to achieve or surpass brand and continent performance goals
  • Fulltime
Read More
Arrow Right