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The Director of Brand Management is responsible for leading the strategic development, positioning, and long-term growth of the company’s product brands. This role owns brand strategy, portfolio management, annual planning, and go-to-market alignment, ensuring each brand delivers strong business results while building enduring brand equity. Operating in a multi-brand, retail-dominant environment, the Director of Brand Management partners closely with Media & Growth, Creative, Trade Marketing, Research & Insights, and Sales to translate consumer and shopper understanding into cohesive brand strategies and integrated activation plans. This leader balances strategic thinking, commercial acumen, and cross-functional leadership, while building strong brand management capabilities and high-performing teams.
Job Responsibility:
Define and lead brand positioning, value propositions, and messaging frameworks
Own long-term brand strategy and equity objectives across the portfolio
Lead annual brand planning and ensure alignment to business goals
Serve as brand steward, ensuring consistency across all consumer and shopper touchpoints
Manage brand portfolios, including SKU prioritization and lifecycle management
Lead go-to-market strategy for new product launches and line extensions
Balance short-term revenue objectives with long-term brand health
Partner with Creative team to translate brand strategy into compelling storytelling
Collaborate with Media & Growth to ensure brand strategies are reflected in media investment decisions
Align with Trade Marketing and Sales on retail execution and promotional strategy
Work with Research & Insights to apply consumer, shopper, and category insights
Build, coach, and lead a high-performing brand management team
Establish clear brand management processes, frameworks, and governance
Develop brand talent and succession plans
Foster a culture of accountability, collaboration, and brand ownership
Requirements:
8–12+ years of experience in brand management or marketing leadership
Proven experience leading brands in a multi-channel, retail-centric environment
Strong strategic, analytical, and commercial skills
Experience managing and developing teams
Ability to influence cross-functional stakeholders
Nice to have:
Experience in consumer goods (durables preferred), home improvement, or adjacent categories
Experience managing complex brand portfolios
Experience with retail media and performance marketing concepts