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Director of Brand Management

United States, Scottsdale · Job Posted February 16, 2026
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Job Description

The Director of Brand Management is responsible for leading the strategic development, positioning, and long-term growth of the company’s product brands. This role owns brand strategy, portfolio management, annual planning, and go-to-market alignment, ensuring each brand delivers strong business results while building enduring brand equity. Operating in a multi-brand, retail-dominant environment, the Director of Brand Management partners closely with Media & Growth, Creative, Trade Marketing, Research & Insights, and Sales to translate consumer and shopper understanding into cohesive brand strategies and integrated activation plans. This leader balances strategic thinking, commercial acumen, and cross-functional leadership, while building strong brand management capabilities and high-performing teams.

Job Responsibility

  • Define and lead brand positioning, value propositions, and messaging frameworks
  • Own long-term brand strategy and equity objectives across the portfolio
  • Lead annual brand planning and ensure alignment to business goals
  • Serve as brand steward, ensuring consistency across all consumer and shopper touchpoints
  • Manage brand portfolios, including SKU prioritization and lifecycle management
  • Lead go-to-market strategy for new product launches and line extensions
  • Balance short-term revenue objectives with long-term brand health
  • Partner with Creative team to translate brand strategy into compelling storytelling
  • Collaborate with Media & Growth to ensure brand strategies are reflected in media investment decisions
  • Align with Trade Marketing and Sales on retail execution and promotional strategy
  • Work with Research & Insights to apply consumer, shopper, and category insights
  • Build, coach, and lead a high-performing brand management team
  • Establish clear brand management processes, frameworks, and governance
  • Develop brand talent and succession plans
  • Foster a culture of accountability, collaboration, and brand ownership

Requirements

  • 8–12+ years of experience in brand management or marketing leadership
  • Proven experience leading brands in a multi-channel, retail-centric environment
  • Strong strategic, analytical, and commercial skills
  • Experience managing and developing teams
  • Ability to influence cross-functional stakeholders

Nice to have

  • Experience in consumer goods (durables preferred), home improvement, or adjacent categories
  • Experience managing complex brand portfolios
  • Experience with retail media and performance marketing concepts
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