Director of Brand Experience

• Lead the integration of enhanced brain health, nutrition, and hospitality brand strategies as signature pillars of the prospect or resident experience
• Coordinate and partner with cross-functional departments to ensure branded signature products and/or programs are communicated effectively, and consistently operationalized, marketed, and sold enterprise-wide
• Manage matrix of product and program offerings across brand tiers, management companies, and communities
• Support ongoing experience audits and brand inspections to ensure consistency and identify opportunities for improvement
• Support the ongoing development of tiered brand positioning, product and service offerings, value propositions, differentiators, and brand storytelling
• Manage proprietary podcast called The Disappearing Mind (TDM) from podcast content, recordings, generating interviews, marketing, and analyzing ROI
• Position TDM as a cornerstone of the organization’s memory care and brain health leadership and authority position while aligning messaging and content across social media, community websites, industry news, and publications
• Conduct any market research needed to understand customer needs, preferences, and perceptions
• Analyze brand performance data to identify trends, opportunities, and areas for improvement
• Monitor industry trends (e.g., cognitive health, wellness, dining expectations) to continuously refine positioning

• Bachelor's degree in branding, marketing, communications, or other related areas of specialty
• Minimum of seven or more years of proven experience in branding, marketing, or strategy
• Minimum four years of analysis and reporting experience
• Exceptional grammar, editing, and copywriting skills are a must
• Experience translating brand strategy into operational execution
• Experience in producing podcasts, achieving growth, and saturation
• Ability to track, analyze, and report on ROI data
• Ability to thrive in a high-pressure environment
• Innovative spirit, receptive to change, and substantial organizational growth
• Superior communication skills with the ability to influence peers, inspire results, and present to senior teams and investment partners
• Intense work ethic with dedication to teamwork
• Strong attention to detail and deadlines
• Multitasking skills for handling multiple projects, cross-divisionally
• Critical thinking skills for identifying and addressing concerns
• Ability to build relationships and articulate ideas well
• Capacity to train and mentor other team members

Preferred senior living, hospitality, healthcare, real estate, or agency experience