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Director of Brand Experience

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Location:
United States

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Category:
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Contract Type:
Not provided

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Salary:

Not provided

Job Description:

The Director of Brand Experience at The Honey Pot leads how the brand comes to life across key consumer touchpoints including Social Media, Influencer Marketing, Company Giving, the PULSE Expert Panel and Content, and Community-Based Events. This role is responsible for designing and activating meaningful brand experiences that build connection, relevance, and cultural impact. As the strategic and creative engine behind these channels, the Director partners closely with the VP of Brand Experience, helping evolve the team into a high-performing internal creative agency. Together, they set a higher bar for creative excellence—fueling brand growth, expanding household penetration, and advancing Honey Pot’s purpose as a holistic wellness partner for humans with vaginas.

Job Responsibility:

  • Lead an insights-first approach grounded in culture, consumers, channels, community-building, and competitive intelligence
  • Develop and execute an integrated marketing communications strategy aligned to brand purpose, audiences, and business objectives
  • Lead and develop a high-performing team of three direct reports, providing culture and category inspiration, mentoring, and growth opportunities
  • Lead the evolution of social media into a distinct cultural platform—sharpening Honey Pot’s brand voice and purpose-driven presence
  • Drive a multi-channel social ecosystem with strong alignment across Organic, Paid, and Full-Funnel initiatives
  • Guide day-to-day social channel management, campaign execution, and community engagement
  • Evolve influencer marketing to better align with audience interests and business priorities
  • Oversee all influencer and affiliate initiatives, including creator strategy and selection
  • Lead cultural moment and community engagement strategy and calendar
  • Own the strategy evolution of our Company Giving program
  • Manage to timelines and budgets
  • Cultivate strong partnerships with external agency partners
  • Create and share company-wide programming to help the organization stay in tune with trends and culture

Requirements:

  • 8+ years of progressive experience in integrated marketing
  • Prior leadership experience managing teams and agency partners
  • Proven track record of building and executing integrated communication strategies
  • Hands-on experience leading influencer programs end-to-end
  • Experience developing and scaling social media platforms
  • Deep understanding of social, influencer, and experiential measurement frameworks
  • Highly energetic, self-directed individual with a passion for operational excellence
  • Cultural Fluency: Deep understanding of social platforms and creator culture
  • Data-Informed Decision Making: Strong analytical mindset balancing performance metrics with creativity
  • Creative Judgment & Craft: High standards for creative excellence and execution quality
  • Leadership & Collaboration: Inspiring leader who can influence stakeholders and align teams
  • Strategic Brand Leadership: Ability to translate brand strategy into cohesive storytelling

Additional Information:

Job Posted:
March 26, 2026

Employment Type:
Fulltime
Work Type:
Remote work
Job Link Share:

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