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Mastercard is building a world where corporate payments are faster, smarter, and more secure. By delivering scalable payment solutions through our global network and partner ecosystem, we enable financial institutions to accelerate their commercial portfolios and make business payments effortless. The Director of B2B Marketing for Industry Verticals is a seasoned leader responsible for shaping and executing marketing strategies that accelerate Mastercard’s brand awareness and business outcomes in priority corporate verticals, such as B2B travel. The ideal candidate brings experience in marketing strategy, audience development and performance management. Reporting into the VP for Corporate Solutions & Industry Verticals, the Director partners closely with Product, Strategy, Commercialization, Sales Enablement, Business Development and the broader Marketing & Communications organization to ensure Mastercard’s differentiated value in key customer segments is delivered across geographies and through direct, network, embedded and partner go-to-market channels. This requires strong communication skills, a curiosity and aptitude to learn new industries, and a strong desire to build trust-based relationships that enable fast decision-making in a dynamic environment.
Job Responsibility
Develop and execute audience-focused, data-driven marketing strategies that support Mastercard’s ambitious commercial payments growth ambitions, with a special emphasis on high-growth verticals
Champion a unified, industry- and customer-centered value story, ensuring consistent messaging and storytelling across products, channels, and functions
Drive awareness and engagement for the portfolio by partnering with other marketing functions to execute a concerted multi-channel marketing plan, focusing on C-suite decision makers and user personas
Activate demand by working with team members to improve conversion within existing funnels and opening new routes to revenue through partner and network motions
Leverage partner marketing opportunities to extend Mastercard’s credibility, reach and impact
Lead and direct a small team of product marketers in establishing the foundational marketing strategy that includes audience definition, value positioning, campaign design, and product prioritization
Serve as the expert on buyer personas, competitive landscape, and strategic go-to-market motions for high-growth verticals such as B2B travel
Influence cross-functional teams and regional leaders to rally around one consistent strategy and aligned execution
Deliver regular updates on marketing performance, ROI, and market trends, providing actionable recommendations
Develop and implement measurement frameworks that align marketing impact with revenue mechanics
Lead recurring business reviews for the Vertical Solutions portfolio
Act as the central liaison for vertical-specific marketing plans, building strong collaborative relationships
Partner across Marketing and Communications teams to drive priority enterprise activations
Partner across global and regional teams to develop standardized sales enablement tools and training programs
Collaborate with channel partners to turn them into true advocates
Requirements
Experience in B2B Product Marketing and go-to-market roles, ideally with knowledge of corporate payments
Proven success in large, complex matrix organizations and high-growth, customer-centric teams
Deep understanding of B2B positioning, demand generation, and funnel management
Experience managing and/or co-owning product/portfolio P&L in a growth business
Demonstrated team leadership, building high-performing teams
Exceptional communication, collaboration, and stakeholder management skills
Ability to prioritize and manage multiple projects in a fast-paced environment
Nice to have
Knowledge of the B2B Travel space is a plus
Experience in B2B, technology, payments / financial services, SaaS, or global enterprise environments
Background in performance marketing, product marketing, or revenue operations
Experience partnering with major account sales teams