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Director of Audience

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Better Collective

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Location:
United Kingdom , London

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Category:

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Contract Type:
Not provided

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Salary:

Not provided

Job Description:

At Better Collective, we are redefining the sports media landscape by creating engaging and innovative content that captivates audiences across the globe. We are recruiting a Director of Audience to spearhead the development of new content formats and audience growth across emerging channels and markets that unlock new monetization opportunities. This is a fast-paced and dynamic role that requires a strategic thinker with a deep understanding of audience behaviors, analytics, digital best practices and emerging trends in media consumption. The position requires exceptional interpersonal skills and the ability to deliver change across a large, international organization.

Job Responsibility:

  • Collaborate with existing teams to develop and execute strategies for creating innovative content formats that resonate with target audiences and set new industry trends
  • Work with editorial, commercial and product teams to brainstorm, prototype, and launch new content initiatives across various media formats (e.g. apps, video, podcasts, interactive content, newsletters etc)
  • Evaluate the success of new formats using performance metrics and audience feedback, iterating based on insights to maximize impact
  • Identify and explore emerging platforms and new distribution channels that align with audience growth objectives
  • Develop and execute content strategies to grow audiences, maximize engagement and improve discoverability across platforms, including (but not exclusively) social media, Google Search & Google Discover
  • Analyse audience data and monitor platform trends to inform content and channel strategies tailored for growth and engagement, ensuring our content resonates with existing and new audiences
  • Foster community building and fan loyalty through interactive content, events, and personalized experiences
  • Drive knowledge sharing covering digital best practices, data literacy and audience engagement strategies
  • Produce regular performance insights reports to help leaders assess performance effectiveness and refine approaches
  • Collaborate with the business development team to identify monetization opportunities across new content formats and channels
  • Develop and implement strategies to convert audience engagement into revenue through subscriptions, partnerships, advertising, and other monetization models
  • Regularly assess the performance of monetization strategies and adjust tactics to optimize revenue generation
  • Partner closely with leaders in our international hubs to integrate audience insights into actionable growth strategies
  • Work closely with cross-functional teams, including editorial, business intelligence, product and commercial, to ensure alignment and effective execution
  • Act as a thought leader within the organization, fostering a culture of innovation and experimentation

Requirements:

  • At least 7 years of media experience, including in audience strategy, digital media, visual journalism or editorial leadership
  • Experience directing editorial strategy and connecting it to brand and business impact
  • Demonstrated success in growing audience reach and engagement through innovative editorial strategies
  • Excellent analytical skills with a track record of translating audience data into editorial action, using it to shape strategies and inform distribution

Nice to have:

  • Experience in audience development, social media, or a related field
  • Excellent communication and collaboration skills, with the ability to work effectively with multiple teams and stakeholders
  • Familiarity with social media platforms and best practices for engagement
  • Knowledge of SEO and content optimization best practices
  • Creative problem-solving skills and a willingness to experiment and try new strategies
  • Superb communication and leadership skills, with the proven ability to influence decisions and collaborate effectively across departments
  • Ability to work independently while also thriving in a fast-paced, collaborative environment
  • Self-starter with a track record of adaptability and problem-solving in a rapidly evolving media landscape
  • Strong understanding of content formats, digital platforms, and emerging media trends
What we offer:
  • Competitive salary and benefits package
  • A hybrid work environment (2-days in London office)
  • Opportunities for professional development and career advancement
  • The chance to make a significant impact on the future direction of sports media business

Additional Information:

Job Posted:
January 05, 2026

Work Type:
Hybrid work
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