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Director of Audience Growth

United States, Fort Washington · Job Posted June 01, 2026
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Job Responsibility

  • Lead end-to-end digital marketing strategy designed to increase audience acquisition, improve subscription growth, and elevate brand visibility within target markets
  • Develop and refine full-funnel campaigns that engage healthcare audiences and pharmaceutical audiences through coordinated channel planning and tailored messaging
  • Create, launch, and optimize lifecycle marketing journeys, including email and SMS programs, to improve engagement, retention, and conversion outcomes
  • Oversee campaign measurement and reporting, using performance data and analytics to identify trends, test improvements, and strengthen return on investment
  • Direct B2B marketing initiatives that support demand generation efforts and expand reach through targeted digital tactics
  • Manage programmatic advertising and content syndication activities to drive relevant traffic, broaden awareness, and support commercial goals
  • Partner with cross-functional stakeholders to align marketing strategy with business objectives, audience needs, and market opportunities
  • Establish testing frameworks across campaigns and channels to continuously improve creative effectiveness, audience segmentation, and conversion performance

Requirements

  • Proven experience leading digital marketing strategy at a director level, preferably within clinical research, healthcare, pharmaceutical, or related regulated industries
  • Strong background in B2B marketing, brand development, and full-funnel campaign execution across multiple digital channels
  • Demonstrated success building and optimizing lifecycle marketing programs, including email automation and SMS outreach
  • Hands-on ability to analyze campaign results and translate insights into actionable improvements using tools such as Google Analytics
  • Experience reaching specialized stakeholder audiences, including healthcare providers or similar stakeholder groups
  • Deep understanding of programmatic media, content syndication, and performance-driven demand generation strategies
  • Excellent leadership and cross-functional collaboration skills, with the ability to guide strategy and execution in a fast-paced environment

What we offer

  • Medical coverage
  • Vision coverage
  • Dental coverage
  • Life and disability insurance
  • 401(k) plan

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