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Lead end-to-end digital marketing strategy designed to increase audience acquisition, improve subscription growth, and elevate brand visibility within target markets
Develop and refine full-funnel campaigns that engage healthcare audiences and pharmaceutical audiences through coordinated channel planning and tailored messaging
Create, launch, and optimize lifecycle marketing journeys, including email and SMS programs, to improve engagement, retention, and conversion outcomes
Oversee campaign measurement and reporting, using performance data and analytics to identify trends, test improvements, and strengthen return on investment
Direct B2B marketing initiatives that support demand generation efforts and expand reach through targeted digital tactics
Manage programmatic advertising and content syndication activities to drive relevant traffic, broaden awareness, and support commercial goals
Partner with cross-functional stakeholders to align marketing strategy with business objectives, audience needs, and market opportunities
Establish testing frameworks across campaigns and channels to continuously improve creative effectiveness, audience segmentation, and conversion performance
Requirements
Proven experience leading digital marketing strategy at a director level, preferably within clinical research, healthcare, pharmaceutical, or related regulated industries
Strong background in B2B marketing, brand development, and full-funnel campaign execution across multiple digital channels
Demonstrated success building and optimizing lifecycle marketing programs, including email automation and SMS outreach
Hands-on ability to analyze campaign results and translate insights into actionable improvements using tools such as Google Analytics
Experience reaching specialized stakeholder audiences, including healthcare providers or similar stakeholder groups
Deep understanding of programmatic media, content syndication, and performance-driven demand generation strategies
Excellent leadership and cross-functional collaboration skills, with the ability to guide strategy and execution in a fast-paced environment