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Develop and implement strategies to ensure the success and growth of a $1M+ comprehensive annual giving program as an integral component of Heidelberg University’s overall institutional advancement program. This includes outreach efforts to alumni and friends, trustees, faculty, staff, parents, current students, corporations, and businesses.
Job Responsibility:
Develop and implement strategies to ensure the success and growth of a $1M+ comprehensive annual giving program
Represent Heidelberg University in the successful preparation, coordination, execution, and evaluation of the annual giving program
Identify, cultivate, solicit, and steward alumni, parents, and friends of the University in support of the annual fund through direct mail solicitations, e-mail solicitations, social media, crowdfunding, telephone contact, and management of a small portfolio of prospects to achieve annual goals
Develop new segmentation and marketing strategies to increase donor count and dollars raised
Lead and achieve a successful annual Day of Giving campaign
Partner with Athletics to execute the Berg Days of Summer fundraising campaign
Manage the annual #GivingTuesday Campaign for special initiatives each November by partnering with selected campus offices
Manage the Phonathon Engagement Center efforts by hiring, training, coaching, and motivating student employees, including student managers
Oversee and enforce the Campus Fundraising Policy by approving or denying fundraising requests made by students, faculty, and staff
Enhance student philanthropy education and student fundraising efforts with special focus given to the senior class gift
Develop an Alumni Development Annual Growth Plan
Engage with designated reunion classes annually to support Alumni Weekend reunion activities and fundraising results
Provide weekly reporting and benchmarking, including analysis of giving information and research into peer institutions to examine and track the success of our plan
Work on special initiatives in support of the Heidelberg Strategic Growth Action Plan Campaign, in addition to future campaigns
Utilize systems and software (Ellucian Banner, Argos, and Crescendo) to track and cultivate donors and prospects as well as generate mailing lists
Requirements:
Bachelor’s degree
Two (2) to four (4) years of successful experience in a college or university development operation
Understanding of Advancement work, including alumni/volunteer management, fundraising and campaign strategies
Skilled in annual unrestricted or restricted giving
Must demonstrate analytical and strategic thinking abilities
Creative thinker and problem solver
Outstanding oral and written communication skills
Strong interpersonal skills
Exceptional motivation and creativity
Ability to manage several projects simultaneously
Ability to relate to diverse cross-sections of individuals
Ability to work independently and with a team
Ability to travel as needed or required, work evenings and weekends as needed
Knowledge of operation and use of various office equipment including, but not limited to: personal computer, including spreadsheet and word processing software, integrated database software, fax machine, copier, telephone, scanner, and printers
Employees in this position must have a valid driver’s license
Nice to have:
Five (5) or more years successful experience in annual fundraising for higher education
Experience working with an integrated database like Banner or other CRM
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