Director of Analytics

• Lead senior client relationships and serve as a strategic advisor to executive stakeholders
• Shape and evolve the agency’s analytics vision, offerings, and thought leadership
• Support new business efforts through data-driven storytelling, measurement strategy, and analytics POVs
• Build and evolve measurement frameworks that connect marketing, digital, and offline activity to mission outcomes
• Deliver reporting and actionable insights to internal teams and external partners to inform optimization and decision-making
• Translate complex data into clear narratives that support leadership decision-making
• Develop and refine attribution approaches to guide investment decisions and improve performance across channels
• Lead digital experimentation strategy across campaigns, personalization, and audience segmentation, guiding a test-and-learn culture
• Monitor trends and emerging capabilities to identify opportunities for growth and innovation
• Oversee analytics implementation, including event taxonomy, tagging, instrumentation, and quality assurance across platforms
• Partner with internal teams and external vendors to ensure data accuracy, consistency, and scalability
• Define and implement frameworks to measure and optimize communications effectiveness
• Lead organizational transformation through new tools, improved processes, and adoption of data-driven practices
• Mentor and develop a high-performing analytics team while fostering a culture of continuous improvement

• 8-12+ years of Director-level experience, or 12-15+ years of Senior Director-level experience in data & analytics
• Experience working with or supporting nonprofit or mission-driven organizations, including defining measurement frameworks that capture impact beyond revenue, such as engagement, behavior change, and community outcomes
• Proven experience leading measurement strategy across marketing and digital ecosystems
• Strong communication skills with the ability to connect data to storytelling and clearly articulate impact
• Experience with web analytics solutions (Adobe Analytics, Adobe Customer Journey Analytics, Google Analytics, or similar)
• Experience or deep knowledge of tag management systems (Tealium iQ, Google Tag Manager, Adobe Tags, or similar)
• Experience with personalization solutions (Adobe Target, Salesforce Personalization, Monetate, or similar)
• Experience with customer data platform solutions (Adobe Experience Platform, Tealium AudienceStream, Salesforce Data Cloud, Treasure Data, or similar)
• Certification as an Adobe Certified Expert or Master is a big plus

Certification as an Adobe Certified Expert or Master

• Competitive salary based on experience
• Comprehensive benefits package, including medical, dental, and vision
• 401(k) and annual profit-sharing retirement plans
• Paid time off: company holidays, vacation, and sick leave
• Paid maternity/paternity leave
• Annual bonus opportunity
• A dynamic, creative work environment where your contributions are valued