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Verkada is in search of an exceptional Head of Americas Field Marketing—a true rockstar in the field. We need someone who not only excels in their craft but can also lead a team to unparalleled execution and innovation. This person will team up with sales leadership to drive prospect engagement and success across the geography, hire and lead a growing team of field marketers across the region, partner tightly with the digital and acquisition team to drive demand, and work with our channel team and partners to develop and support a best-in-class ecosystem cloud/physical security expertise. You will report into our CMO.
Job Responsibility:
Build and scale in-person field programs with a focus on driving new prospects into and down the funnel
Drive the creation of quarterly plans focused on actionable and measurable initiatives aligned to attendees, pipeline and bookings target
Partner with sales and acquisition demand generation managers to help drive net new prospects to field programs
Work with our channel teams to develop in field co-marketing motions with strategic top partners
Act as a player coach directly executing and owning a broad range of activities to help scale your programs
Manage and act on daily data, insights, and results from field marketing programs
Support field initiatives and attend events or meetings, with travel as needed based on business priorities.
Requirements:
10-15 years of marketing experience (preferably in a B2B IT, high-tech, environment)
Expert understanding of best in class execution of events logistics, thought leadership and demand generation
Experience as a leader and manager of a high performing team of at least 3 direct reports
Strong ability to dive deep into the data and metrics to understand what lever can be pulled to consistently improve results
Proven ability to act as an executive partner to sales and to engage with prospects or customers at every level
Excellent communicator with proven ability to clearly convey complex ideas and data in written, presentation and spoken formats to a variety of audiences
Strong SFDC and Marketo/Hubspot experience
Attention to detail and a willingness to dive deep to see what’s working where you can innovate
0-inbox, “get things done” type attitude
This role requires 30-40% travel
our leaders lead from the front, so you’ll need to be with your team at events reasonably often
You must be independently authorized to work in the U.S. We are unable to sponsor or take over sponsorship of an employment visa for this role, at this time.
What we offer:
Healthcare programs that can be tailored to meet the personal health and financial well-being needs - Premiums are 100% covered for the employee under at least one plan and 80% for family premiums under all plans
Nationwide medical, vision and dental coverage
Health Saving Account (HSA) with annual employer contributions and Flexible Spending Account (FSA) with tax saving options
Expanded mental health support
Paid parental leave policy & fertility benefits
Time off to relax and recharge through our paid holidays, firmwide extended holidays, flexible PTO and personal sick time
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