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MaintainX is the world's leading Asset and Work Intelligence platform for industrial and frontline environments. We are a modern IoT-enabled cloud-based tool for reliability, safety, and operations on physical equipment and facilities. MaintainX powers operational excellence for 13,000 businesses including Duracell, Univar Solutions Inc., Titan America, McDonald's, Brenntag, Cintas, Xylem, and Shell. We recently completed a $150 million Series D funding round, bringing our total funding to $254 million and valuing the company at $2.5 billion. As the Director of AI GTM, you will be responsible for leading the integration of AI across our demand generation ecosystem. This leader will move fast to design, test, and scale AI-driven programs that unlock new levels of efficiency, personalization, and pipeline growth. Reporting to the VP of Growth Marketing & Strategy, you will partner with Acquisition, Customer & Lifecycle, Field Marketing, and Marketing Operations within the team to operationalize AI use cases, build AI GTM playbooks, and ensure MaintainX is always ahead of the curve.
Job Responsibility:
Define and execute MaintainX’s AI GTM roadmap, aligned to growth and revenue goals
Rapidly identify, prioritize, and deploy AI use cases across acquisition, sales enablement, lifecycle, and customer expansion
Partner cross-functionally with Marketing, Sales, Customer Success, and Product to embed AI into core workflows
Launch AI-powered GTM programs with fast experimentation cycles to accelerate learning and impact
Enable real-time orchestration of campaigns, sales plays, and customer journeys using AI
Build frameworks for rapid creative testing, personalization, and sequencing across digital, field, and lifecycle channels
Evaluate, implement, and optimize AI platforms (Demandbase, Clay, Jasper, Signals AI, Warmly, VEO, etc.) with a focus on fast activation and measurable revenue impact
Ensure responsible AI adoption, compliance, and governance across GTM programs
Requirements:
10+ years of experience in B2B SaaS GTM leadership across Growth Marketing, Sales, or Revenue Operations
3+ years in AI/automation leadership roles
Proven success deploying AI to accelerate pipeline creation, deal velocity, and customer expansion
Deep familiarity with MarTech, RevOps, and SalesTech ecosystems
Strong knowledge of AI platforms and workflows
Track record of fast execution and experimentation frameworks that deliver measurable revenue impact
Strong technical fluency to evaluate AI models, vendors, and integrations
Demonstrated leadership in building, mentoring, and enabling cross-functional GTM teams
Nice to have:
Speed to Impact
Experimentation Mindset
Cross-Functional Influence
Strategic Rigor + Tactical Agility
Responsible Innovation
Builder Mentality
What we offer:
Competitive salary and meaningful equity opportunities