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Director of Affiliates

· Job Posted June 28, 2026
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Job Description

Our client, a fast-growing online casino startup preparing for a new market launch, is seeking an experienced Director of Affiliates to take full ownership of affiliate strategy and growth. As one of the first key hires, this is a unique opportunity to shape the foundations of a brand set to stand out through innovation and exceptional player experience. The successful candidate will bring proven expertise in affiliate marketing within iGaming globally, a strong network of partners, and the commercial acumen to drive measurable acquisition and retention results. This role is ideal for a hands-on, entrepreneurial professional eager to make a direct impact in a startup environment.

Job Responsibility

  • Own the affiliate budget and investment strategy
  • Develop and execute the affiliate acquisition and growth strategy for a new market launch, focusing on quality traffic and long-term ROI
  • Build, manage, and nurture strong relationships with key affiliates and media partners
  • Negotiate competitive commercial agreements and commission structures to maximise profitability
  • Monitor, analyse, and optimize affiliate performance against KPIs including FTDs, eCPA, and LTV
  • Collaborate closely with internal teams (product, CRM, content, design) to deliver affiliates the creative assets, insights, and campaigns they need to succeed
  • Stay ahead of market trends, competitor activity, and emerging opportunities within the iGaming space
  • Develop forecasting models for acquisition, CPA, revenue share, and player value
  • Build reporting frameworks and dashboards to drive data-led decision making
  • Analyse traffic quality, player cohorts, retention trends, and LTV across affiliate partners
  • Make commercial recommendations based on performance data and market opportunities
  • Establish KPI frameworks for affiliate performance and partner profitability

Requirements

  • Minimum 5+ years experience in affiliate management within iGaming, with proven success in the online casino vertical
  • Established network of affiliates and media partners across regulated, emerging, and pre-regulated markets
  • In-depth understanding of affiliate KPIs, commercial deal structures, and performance optimisation
  • Experience launching, scaling, and optimising affiliate programmes across emerging and newly regulated markets
  • Strong understanding of market-entry strategies, player acquisition economics, and traffic diversification across multiple jurisdictions
  • Strong analytical and commercial mindset, with the ability to combine performance data, player value metrics, and market insights to drive strategic decisions
  • Entrepreneurial approach, self-starter mentality, and comfort working in a fast-paced startup environment
  • Experience working closely with BI and CRM teams to evaluate traffic quality and long-term player value
  • Proven ability to identify and capitalize on new growth opportunities in markets with varying levels of regulatory maturity
  • Extensive experience negotiating and managing commercial agreements with a broad range of affiliate and media partners

What we offer

  • Competitive Compensation: You will receive a highly competitive compensation package, which includes a competitive base salary, performance bonuses, and other incentives, all reflective of your experience and contribution
  • Work-Life Balance: We value work-life balance and offer flexible working arrangements, recognising that achieving your best in your career requires a healthy balance between work and personal life
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