Director of Admissions and Enrollment Marketing Job at University of Rochester (Rochester)

Director of Admissions and Enrollment Marketing

University of Rochester

Location:
United States of America , Rochester

Category:
Education

Contract Type:
Not provided

Salary:

86482.00 - 129723.00 USD / Year

Save Job

Apply Position

Job Description:

The Director of Admissions and Enrollment Marketing is responsible for the strategy which attracts and enrolls the desired number of students for University of Rochester School of Nursing academic programs while ensuring that the appropriate mix of students across programs is optimal. In this capacity, the Director is responsible for the development of a comprehensive strategy that will enable the school to meet enrollment targets by program with students meeting appropriate academic standards. The Director of Admissions and Enrollment Marketing oversees daily processing, leads and develops a dynamic team of admissions professionals, and establishes and maintains best practices in Admissions and Recruitment. Additionally, working closely with the University Office of Marketing and Communications, the Director will oversee and coordinate SON’s enrolment marketing strategy. Reporting to the Associate Dean for Finance & Operations, the Director assumes responsibilities for the overall management, direction, and functioning of the Admissions Office.

Job Responsibility:

Direct all phases of the admissions process: review applications for admissions for undergraduate and graduate programs and make final recommendations for admission and financial aid decisions
Lead Admissions Committee on all related application process decisions
Maintain and continuously improve high standards for the school-wide holistic admission review process
Generate and utilize ongoing analysis of holistic admission process including effects of variables on matriculation
Work collaboratively with faculty and School of Nursing Committees to oversee admissions policies
Manage net tuition revenue targets
Work closely with the senior leadership team to ensure balance in the entering class size, financial aid expenditures, tuition pricing, and net tuition revenue goals
Long-term strategic planning: Guide strategic discussions regarding multiple and often competing enrollment goals, including class size, academic quality and net tuition revenue
Provide context and a broad perspective on national and international market dynamics and challenges
Assess the effectiveness of the University of Rochester’s School of Nursing financial aid policies and strategies
Evaluate the effectiveness of discounting strategies in attracting and enrolling a talented student body
Determine ways to effectively leverage institutional and other resources for incoming and returning students
Maintain annual admissions bulletin
Develop and sustain a comprehensive enrollment strategy
Provide strong, consistent, and strategic direction for the recruitment and enrollment process, focusing on sustained, ethical, desired enrollment and revenue results
Inform the School of Nursing community of important enrollment metrics for incoming students and the possible effects and consequences of proposed actions
Working closely with University Enrollment Marketing, ensure SON’s enrollment market strategy is effective at reaching desired potential students
Create and sustain a culture of shared ownership of admissions and enrollment marketing
Educate the faculty and SON community about best practices in admission and enrollment management and provide a strong, knowledgeable, and influential voice in identifying pertinent national issues and trends in nursing enrollment
Conduct research in admissions and enrollment management with a focus on understanding the applicant pool and factors in selection and attrition
Complete required internal, governmental, and association reports pertaining to admissions
In collaboration with the admissions team, create and present a yearly competitor analysis to administrative leadership
Provide enrollment and forecasting reports as requested by senior leadership
Includes presenting to SON Senior Leadership on enrollment cycle results
Collaborate with administration in annual budget preparation and other financial requests
Represent the School of Nursing and serve as the primary spokesperson in dealing with matters relating to admission
Oversee office engagement with colleges and medical centers within the community
Serve on special internal and external committees that pertain to the student enrollment management process
Keep abreast of trends as they pertain to the admissions field attending meetings, workshops, and seminars
Other duties as assigned

Requirements:

Bachelor’s degree and 5 years of higher education experience required
Master’s degree in higher education student services, higher education administration, nursing, or related field preferred
Six years of related senior administrative experience in admissions preferred
or equivalent combination of education and experience required
senior-level admissions and enrollment management and/or experience in higher education with a proven track record of success
specific areas of expertise include managing conversion and yield strategies, increasing applications and enrollments through innovative market outreach and building professional networks and student pipelines
experience working with diverse student populations preferred
highly collaborative
excellent oral and written communication skills
demonstrated creativity and flexibility to respond to emerging and changing enrollment environments is strongly preferred
experience with Customer Relationship Management (CRM) systems is preferred (i.e. SLATE)

Nice to have:

Master’s degree in higher education student services, higher education administration, nursing, or related field
Six years of related senior administrative experience in admissions
experience working with diverse student populations
demonstrated creativity and flexibility to respond to emerging and changing enrollment environments
experience with Customer Relationship Management (CRM) systems (i.e. SLATE)

Additional Information:

Job Posted:
February 21, 2026

Employment Type:

Fulltime

Work Type:

Hybrid work

University of Rochester - All Job Offers

Job Link Share:

Director of Admissions and Enrollment Marketing

University of Rochester

Location:
United States of America , Rochester

Category:
Education

Contract Type:
Not provided

Salary:

Job Description:

Job Responsibility:

Requirements:

Nice to have:

Additional Information:

Job Posted:
February 21, 2026

Looking for more opportunities? Search for other job offers that match your skills and interests.

Similar Jobs for Director of Admissions and Enrollment Marketing

Director of Marketing

Group Director of Brand, Marketing & Admissions

Group Director of Brand, Marketing & Admissions

Associate Director of Graduate Enrollment Marketing and Communications

Assistant Director of Admissions

Recruitment Associate Director

Analyst, Marketing & Engagement

Store Associate

Director of Admissions and Enrollment Marketing

University of Rochester

Location:United States of America , Rochester

Category:Education

Contract Type:Not provided

Salary:

Job Description:

Job Responsibility:

Requirements:

Nice to have:

Additional Information:

Job Posted:February 21, 2026

Looking for more opportunities? Search for other job offers that match your skills and interests.

Similar Jobs for Director of Admissions and Enrollment Marketing

Director of Marketing

Group Director of Brand, Marketing & Admissions

Group Director of Brand, Marketing & Admissions

Associate Director of Graduate Enrollment Marketing and Communications

Assistant Director of Admissions

Recruitment Associate Director

Analyst, Marketing & Engagement

Store Associate

Location:
United States of America , Rochester

Category:
Education

Contract Type:
Not provided

Job Posted:
February 21, 2026